# MIDHA Rice Cream for dry sensitive skin

**Lovi Fit: Average fit for dry sensitive skin.**
Dry Skin Fit: High · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/au/p/midha/rice-cream/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Brand: [MIDHA](https://lovi.care/skincare/au/brands/midha)
Category: [Moisturizers and moisturizing serums](https://lovi.care/skincare/au/best/moisturizers)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for dry sensitive skin; other moisturizers fit it better.

## Why this fit

- This product offers moderate hydration for your dry skin, as glycerin and squalane provide humectant and emollient benefits to support barrier resilience.
- Niacinamide and panthenol further contribute to soothing and improving overall skin comfort.
- The formula is safe for your dry and sensitive skin, containing no harsh ingredients and including soothing components like rice extract and allantoin.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/dry-skin): Average
- [Combination skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/au/p/midha/rice-cream/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/dry-sensitive-skin): Average (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/au/p/midha/rice-cream/for/oily-acne-prone-skin): Average

## Key ingredients

Rice Extract, Niacinamide, Glycerin, Squalane, Tocopherol Vitamin E

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability. ([The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/))
- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- Aspergillus oryzae-fermented broken rice and brewers' rice water extracts inhibit photoaging in UV-irradiated human fibroblasts and co-cultured keratinocytes by downregulating MMP-1, inhibiting elastase, enhancing collagen formation, upregulating elastin gene expression, and lowering pro-inflammatory cytokines. ([Cellular and Molecular Biology, 2023](https://pubmed.ncbi.nlm.nih.gov/38015547/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))
- Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts. ([Molecules, 2025](https://pubmed.ncbi.nlm.nih.gov/40363772/))
- Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway. ([Antioxidants, 2025](https://pubmed.ncbi.nlm.nih.gov/40722956/))
- Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40642809/))
- Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate. ([Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/))
- Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38590207/))

## What reviewers say

Based on limited data, users consistently praise this cream for its ability to provide deep, long-lasting hydration without feeling overly heavy, making it a favorite for those with dry, dehydrated, or sensitive skin. While many appreciate its brightening effects and smooth absorption, some users with oily skin find it slightly too rich or greasy, and others have expressed concerns about the jar packaging being unhygienic.

- Liked: Deep hydration (mostly mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Gentle and soothing (sometimes noted)
- Disliked: Oily skin incompatibility (sometimes noted)
- Disliked: Unhygienic packaging (sometimes noted)
- Liked: Brightening effect (rarely noted)
- Disliked: Pricey for size (rarely noted)
- Disliked: Unpleasant scent (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using this moisturizer 3 times a week and move to daily use if your dry skin tolerates it well.
- Apply this moisturizer after cleansing and toner in the morning, or after your serum in the evening. Always pair it with SPF in the morning.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing it harshly to protect your sensitive skin.
- Apply the moisturizer on slightly damp skin to help with hydration absorption. This also works well for dry and flaky skin types.
- Do a patch test before your first use. Avoid the eye area to prevent any irritation.
- Video: https://storage.pora.ai/2f72f5d69f07beeafc30237f829efbff.mp4

## Questions and answers

### How well does MIDHA Rice Cream work for dry sensitive skin?

MIDHA Rice Cream works moderately well for dry sensitive skin by providing basic moisture and comfort, though other products fit this skin type better. A product of this type needs deeply nourishing ingredients and high-performing moisture-binding agents to deliver optimal hydration and strong barrier support without any risk of irritation.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/), [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### Which ingredients make this cream a good fit for dry sensitive skin?

Glycerin, squalane, rice extract, and niacinamide make this cream a good fit by providing moderate moisture and soothing comfort for dry skin. To fit this skin type as well as possible, a product of this type needs highly effective soothing ingredients, deep hydration, and nourishing emollients and humectants without any risk of irritation.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### What does Rice Extract do for dry sensitive skin?

Rice extract helps dry, sensitive skin by boosting hydration, reducing roughness, and calming irritation. It provides antioxidant protection and supports a smooth, soft feel without causing discomfort.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/), [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/)

### What does Niacinamide do for dry sensitive skin?

Niacinamide helps dry sensitive skin by calming irritation and keeping moisture locked in so your face feels soft and smooth. It works to build up your skin barrier and calm redness while being very gentle and unlikely to cause irritation.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [International Journal of Pharmaceutics, 2013](https://pubmed.ncbi.nlm.nih.gov/23220080/)

### Where does this cream go in a skincare routine for dry sensitive skin?

This cream goes in the evening routine as a treatment step, applied after your toner and before your moisturizer. A routine for dry sensitive skin needs this type of product to include rich hydrating ingredients and soothing components to keep the skin calm and comfortable.
Sources: [The Journal of Dermatological Treatment, 2022](https://pubmed.ncbi.nlm.nih.gov/32239984/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Can I use this cream with retinol, and in what order?

You can use this cream with retinol, and applying it after your retinol may help calm potential irritation on dry skin. To give your dry skin the best results, a product of this type needs rich barrier-supporting ingredients like ceramides and heavier oils.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this cream?

This cream works well for your dry sensitive skin when used daily as part of your evening routine. Regular application helps provide moderate hydration and soothes the skin while supporting your natural moisture barrier. Dry sensitive skin types often benefit from moisturizers that combine rich hydrating ingredients with calming components to prevent irritation.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32141711/), [Health Science Reports, 2021](https://pubmed.ncbi.nlm.nih.gov/34141902/)

### Can this cream clog pores, cause breakouts or purging for dry sensitive skin?

This cream is unlikely to clog pores or cause breakouts for dry sensitive skin because it avoids harsh ingredients and features soothing components like rice extract and allantoin. A product of this type needs lightweight hydrators and skin-softening ingredients to keep dry sensitive skin smooth and comfortable without heavy buildup.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/), [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/)

### Can I use this cream around the eyes or on my body?

You can use this moisturizing treatment around your eyes and on your body, as its gentle ingredients are safe for sensitive areas. However, because dry skin needs deeper moisture and stronger barrier support than this average-fitting product provides, body and eye care for dry skin needs extra rich butters, heavier oils, and targeted hydrating ingredients.

### Is this cream fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry sensitive skin

- [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/au/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-sensitive-skin) — Superior fit — A$32.25 at Amazon
- [The Ordinary Natural Moisturizing Factors + HA](https://lovi.care/skincare/au/p/the-ordinary/natural-moisturizing-factors-ha/for/dry-sensitive-skin) — Superior fit — A$19.90 at Amazon
- [Some By Mi Yuja Niacin Brightening Moisture Gel Cream](https://lovi.care/skincare/au/p/some-by-mi/yuja-niacin-brightening-moisture-gel-cream/for/dry-sensitive-skin) — Superior fit — A$24.00 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/au/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — A$19.39 at Amazon
- Soothing Toner: [Clarins Toning Lotion with Camomile](https://lovi.care/skincare/au/p/clarins/soothing-toning-lotion/for/dry-sensitive-skin) — Superior fit — A$54.00 at Amazon
- Moisturizer with Sun Protection: [Bioderma Bioderma Photoderm Mineral SPF 50+](https://lovi.care/skincare/au/p/bioderma/photoderm-mineral-fluide-spf50/for/dry-sensitive-skin) — Superior fit — A$24.49 at Amazon

## Where to buy

No store in Australia has a checked price for this product, so the page shows none.

## Ingredients

Water, Rice Extract, Glycerin, Niacinamide, Squalane, Butylene Glycol, Cetearyl Alcohol, Caprylic Capric Triglyceride, Dimethicone, Tocopherol Vitamin E, Allantoin, Panthenol, Phenoxyethanol, Ethylhexylglycerin
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/midha/rice-cream/for/dry-sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/midha/rice-cream/for/dry-sensitive-skin
- Ireland: https://lovi.care/skincare/ie/p/midha/rice-cream/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/midha/rice-cream/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/midha/rice-cream/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/midha/rice-cream/for/dry-sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/midha/rice-cream/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/midha/rice-cream/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/midha/rice-cream/for/dry-sensitive-skin
- Australia: https://lovi.care/skincare/au/p/midha/rice-cream/for/dry-sensitive-skin (this page)
- Singapore: https://lovi.care/skincare/sg/p/midha/rice-cream/for/dry-sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/midha/rice-cream/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/midha/rice-cream/for/dry-sensitive-skin