Etude House AC Clean Up Pink Powder Mask for dry sensitive skin
Calamine
Oil Tree
Madecassoside
Zinc Oxide
Salicylic AcidLow
- LowDry Skin Fit
- HighEffectiveness
- ConcerningSafety
A weak match for dry sensitive skin; the cleansing masks alongside fit it better.
This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers effective cleansing for your acne-prone skin with kaolin and bentonite absorbing excess oil, while tea tree leaf water and oil provide antimicrobial benefits, though these ingredients can be drying for your dry skin.
- The formula lacks sufficient moisturizing ingredients like glycerin to counteract the drying effects of kaolin and bentonite, which is a concern for your dry or flaky skin.
How to apply
- Use your cleansing mask PM once a week as part of your weekly routine, and increase to twice a week if your dry skin tolerates it well.
- Apply the cleansing mask after cleansing and enzyme powder, but before your hydrating toner, serum, and moisturizer.
- Smooth an even layer of the cleansing mask over your face while gently avoiding any unnecessary rubbing.
- Apply the cleansing mask to clean and dry skin to ensure better comfort for your sensitive skin type.
- Always avoid the eye area and do a patch test before using the cleansing mask for the first time.
People Say
★4.0Overall rating based on 100+ reviewsBased on limited data, this wash-off clay mask is praised for its non-drying and gentle formula, effectively soothing redness and calming irritated skin, making it suitable for sensitive and acne-prone types. Users frequently note its calming properties and hydrating feel, though some find it difficult to wash off and mention a strong scent. While generally well-received for maintenance, it is not typically seen as a treatment for severe acne, and availability is an issue due to discontinuation.
Highlights
Non-drying formula Mostly Mentioned
- “didn't dry out the rest of my face”
- “skin didn't feel stripped”
- “less drying than other clay masks”
Gentle on sensitive skin Often Mentioned
- “gentle on the skin”
- “didn't sting”
- “great for sensitive skin”
Soothing and calming Often Mentioned
- “calmed the redness in my skin”
- “spot has been visibly reduced”
- “cooling sensation”
Availability issues Often Mentioned
- “sad it's been discontinued”
- “difficult to purchase”
- “amount is a bit small”
Good texture Sometimes Noted
- “spreads very easily”
- “soft clay-like consistency”
- “creamy mask”
Difficult removal Sometimes Noted
- “took quite a bit of rinsing”
- “residue left when cleansing”
- “application/removal was a little tedious”
Mild results Sometimes Noted
- “could not see drastic results”
- “nothing too crazy”
- “effects aren't instantly dramatic”
Strong scent Sometimes Noted
- “strong mentholy tea tree scent”
- “scent is reminiscent of ointment”
- “heavy mentholy smell”
Sources: lovi.care, wordpress.com, youtube.com, hwahae.co.kr, yesstyle.com, influenster.com, and more
Questions and answers
Why is AC Clean Up Pink Powder Mask a weak match for dry sensitive skin?
This mask is a weak match because its clays absorb excess oil, which can be drying for your dry skin. The formula lacks enough moisturizing ingredients like glycerin to balance those drying effects. To fit dry sensitive skin, a cleansing mask needs plenty of hydrating and soothing ingredients that protect the skin barrier and prevent irritation.
Which ingredients make this mask a poor fit for dry sensitive skin?
This mask contains kaolin and bentonite which absorb excess oil and can leave dry skin feeling even drier. A product for this skin needs plenty of hydrating and soothing ingredients to keep skin soft and comfortable.
What does Calamine do for dry sensitive skin?
Calamine helps calm and soothe dry sensitive skin, reducing irritation and redness. It is unlikely to cause local toxicity even when the skin barrier is delicate.
European Journal of Pharmaceutics and Biopharmaceutics, 2016
What does Tea Tree Oil do for dry sensitive skin?
Tea tree oil is generally a poor fit for dry sensitive skin because high concentrations and oxidation products can easily cause skin irritation and allergic reactions. A product of this type needs soothing, gentle, and deeply hydrating ingredients like natural oils and barrier-repairing compounds to keep dry sensitive skin calm and soft.
Food and Chemical Toxicology, 2006Frontiers in Pharmacology, 2023
Where does this mask go in a skincare routine for dry sensitive skin?
This mask is not a good fit for dry sensitive skin because its clays and oils may dry you out further. A product of this type needs extra soothing and hydrating ingredients like glycerin to keep your skin soft and comfortable.
Can I use this mask with retinol, and in what order?
Using this mask with retinol is unlikely to be a good fit for your dry sensitive skin because the clay ingredients can easily leave your skin too dry and irritated. To handle acne while keeping your skin calm and comfortable, this skin needs a soothing wash and a rich moisturizing cream with extra hydrators like glycerin and ceramides.
How often should I use this mask?
This mask is a weak match for your skin because its clays can strip away needed moisture without enough hydrating ingredients to balance them out. A dry sensitive skin type needs a cleansing mask that combines gentle oil-absorbing minerals with rich hydrating ingredients like glycerin and soothing botanical extracts to keep skin soft and comfortable.
Can this mask clog pores, cause breakouts or purging for dry sensitive skin?
This cleansing mask is unlikely to clog your pores, as it uses clays like kaolin and bentonite to absorb excess oil. However, because it lacks enough moisturizing ingredients such as glycerin, it may leave dry or flaky skin feeling even drier. A product for this skin needs gentle clays paired with rich moisturizers like glycerin and ceramides to keep skin soft and comfortable.
Is this mask fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
Topical 0.5% hyaluronic-ZnO nanogel applied twice daily reduced inflammatory-lesion counts by 58% at week four in human subjects compared to baseline without causing erythema.
Biomedicines, 2025Topical zinc oxide 20% ointment achieved a complete cure in 50% of patients with warts compared to 42% in the salicylic acid-lactic acid group, with no serious side-effects.
International Journal of Dermatology, 2007Topical lycopene-enriched virgin olive oil provides effective pain relief similar to a placebo in patients with burning mouth syndrome, showing a strong placebo effect.
Journal of Oral Rehabilitation, 2014Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing.
Journal of Alternative and Complementary Medicine, 2020A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.
Journal of Cosmetic Dermatology, 2019Nels cream achieved a similar reduction in inflammatory and noninflammatory lesion counts compared to 5% benzoyl peroxide in acne vulgaris patients, but caused significantly fewer side-effects such as peeling and dryness.
Clinical and Experimental Dermatology, 2000Topically applied coated and uncoated zinc oxide nanoparticles under flexing and massage are retained in the stratum corneum with no significant penetration into the viable epidermis and no cellular toxicity in human skin.
Nanomedicine, 2016Cryotherapy with liquid nitrogen achieved a higher cure rate (39%) than salicylic acid (24%) and a wait-and-see approach (16%) for cutaneous warts at 13 weeks in primary care patients.
CMAJ, 2010A moisturizer containing licochalcone A, 1,2-decanediol, L-carnitine, and salicylic acid significantly reduced noninflammatory, inflammatory, and total acne lesion counts compared to a vehicle control in Thai patients during a 12-week maintenance phase.
BioMed Research International, 2020Treatment with 2% supramolecular salicylic acid hydrogel resulted in a regression and markedly improvement rate of 51.01% compared to 43.10% for Adapaline gel in patients with mild to moderate facial acne vulgaris, showing no significant difference in efficacy.
Journal of Cosmetic Dermatology, 2024
Why other cleansing masks fit dry sensitive skin better
A cream containing panthenol, prebiotics, and probiotic lysate improved facial sensitive skin symptoms and skin barrier function in 110 participants over 28 days.
Skin Research and Technology, 2024A panthenol-enriched mask improved skin hydration, regulated sebum, and reduced redness and TEWL across dry sensitive, oily sensitive, and oily acne skin subgroups with excellent tolerance and no adverse reactions.
Journal of Cosmetic Dermatology, 2024Application of Echinacea purpurea cream and gel increased skin hydration up to 10.6 AU and 11.4 AU and decreased wrinkles by 9.47% and 14.92% without causing skin irritation in 10 healthy volunteers over 1 month.
International Journal of Cosmetic Science, 2010
Ingredients
Water, Kaolin, Isononyl Isononanoate, Propanediol, Cetearyl Alcohol, Dipropylene Glycol, C14-22 Alcohols, Calamine, 1,2-Hexanediol, Glyceryl Stearate, Titanium Dioxide Ci 77891, Thuja Orientalis Leaf Extract, C12-20 Alkyl Glucoside, Caprylic Capric Triglyceride, Potassium Cetyl Phosphate, Bentonite, Melaleuca Alternifolia Tree Leaf Water, Melaleuca Alternifolia Tree Oil Leaf, Iron Oxides Ci 77491, Polyhydroxystearic Acid, Xanthan Gum, Melaleuca Alternifolia Tree Leaf Powder, Ethylhexylglycerin, Stearic Acid, Disodium Edta, Allantoin, Butylene Glycol, Houttuynia Cordata Extract, Pentylene Glycol, Madecassoside, Witch Hazel Extract, Glycerin, Willow Bark Extract, Gaultheria Procumbens Leaf Extract, Portulaca Oleracea Extract
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Dr. Sofía Perea Pérez, MD, MSc
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Specialist dermatologist, MBBS, MD, IFAAD
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Elina Nazarenko, MD
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Victoria Derkova, MS
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