# Clarins Bright Plus Serum for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Brand: [Clarins](https://lovi.care/skincare/au/brands/clarins)
Category: [Serums and treatments](https://lovi.care/skincare/au/best/serums)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few serums fit it even better.

## Why this fit

- Offers moderate brightening for your dry skin due to the presence of Ascorbyl Glucoside and Acerola Fruit Extract, which work to even skin tone. Sodium Hyaluronate and Glycerin provide essential hydration, addressing dryness and flakiness effectively.
- The formula is well-suited for your dry skin type, with humectants like glycerin and sodium hyaluronate drawing moisture to the skin.
- This product is safe for your dry skin, as it contains no harsh ingredients that would cause irritation.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/oily-acne-prone-skin): Average

## Key ingredients

Ascorbyl Glucoside, Sodium Hyaluronate, Sambucus Nigra Flower Extract, Acerola Fruit Extract, Biotin

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Elderberry extract reduced reactive oxygen species, matrix metalloproteinase-1 expression, and inflammatory cytokine secretion while promoting procollagen type I synthesis in UVB-irradiated human skin keratinocytes. ([Cytotechnology, 2019](https://pubmed.ncbi.nlm.nih.gov/31512082/))
- Water extract and bioferment from Sambucus nigra fruit exhibit antioxidant properties, stimulate cell proliferation, and prevent free-radical-induced damage in human skin fibroblasts and keratinocytes. ([International Journal of Molecular Sciences, 2023](https://pubmed.ncbi.nlm.nih.gov/37373433/))
- Sunscreen formulations containing Helichrysum arenarium, Sambucus nigra, and Crataegus monogyna extracts exhibit broad-spectrum UV protection, high photostability, and remarkable antioxidant properties, fulfilling official requirements for sunscreen products. ([Journal of Photochemistry and Photobiology. B, Biology, 2013](https://pubmed.ncbi.nlm.nih.gov/24007865/))
- Topical ascorbic acid application resulted in a statistically significant improvement in Ra and shadows north-south facial axis values as well as clinical, photographic, and patient self-appraisal scores compared with vehicle control in nineteen patients with mild to moderately photodamaged facial skin. ([Archives of Otolaryngology--head & Neck Surgery, 1999](https://pubmed.ncbi.nlm.nih.gov/10522500/))
- Application of a 3% ascorbic acid oil-in-water emulsion significantly reduced oxidative stress, increased dermal papillae, and reduced fine lines and wrinkles in human skin compared to placebo and a vitamin C derivative. ([Skin Pharmacology and Physiology, 2004](https://pubmed.ncbi.nlm.nih.gov/15258452/))
- Topical ascorbic acid application promoted dermal redensification and significantly increased total skin and dermal echogenicity in 25 healthy female participants after 30 days compared to a placebo formulation. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35238148/))
- WS Biotin, a novel encapsulated form of D-Biotin with 20-fold greater water solubility than free biotin, enhanced hair-related keratin and hair growth gene expression in cell cultures and reduced melanin content in UVA-exposed epidermal melanocytes. ([International Journal of Cosmetic Science, 2024](https://pubmed.ncbi.nlm.nih.gov/37779197/))
- Pharmacological biotin concentrations of 1 microM and 100 microM specifically increased cytokeratins induced upon terminal differentiation in a keratinocyte cell line (Ha-CaT) compared to untreated cells, demonstrating that biotin directly stimulates epidermal cell differentiation. ([Schweizer Archiv Fur Tierheilkunde, 1991](https://pubmed.ncbi.nlm.nih.gov/1718031/))

## What reviewers say

Based on a very large amount of data, users generally praise this serum for its ability to create a radiant, luminous complexion and improve overall skin texture without irritating sensitive skin. While many report a visible "glow" and hydration, results regarding the reduction of specific dark spots and deep pigmentation are mixed, with some users seeing significant fading and others noticing little change.

- Liked: Excellent texture (mostly mentioned)
- Liked: Improves radiance (mostly mentioned)
- Disliked: High price (often mentioned)
- Liked: Gentle on skin (sometimes noted)
- Liked: Hydrating feel (sometimes noted)
- Liked: Pleasant scent (sometimes noted)
- Disliked: Ineffective on spots (sometimes noted)
- Disliked: Packaging issues (rarely noted)
- Disliked: Sticky residue (rarely noted)
- Disliked: Strong fragrance (rarely noted)

## How to apply

- Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
- Place the serum after cleansing and toner, but right before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- Apply the serum on slightly damp skin to help lock in extra moisture.
- Avoid the eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Clarins Bright Plus Serum a great fit for dry skin?

Clarins Bright Plus Serum is a great fit for dry skin because ingredients like glycerin and sodium hyaluronate draw in essential moisture to address dryness and flakiness. It also features brightening ingredients like Ascorbyl Glucoside and acerola fruit extract to help even your skin tone safely without irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this serum a good fit for dry skin?

Sodium hyaluronate and glycerin make this serum a great fit by drawing moisture to dry skin to help ease flakiness. Ascorbyl glucoside and acerola fruit extract further support the formula by offering moderate brightening to even your skin tone.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Ascorbyl Glucoside do for dry skin?

Ascorbyl Glucoside helps brighten dark spots and protects dry skin from daily damage while keeping it smooth. Because dry skin often needs extra protection and help staying soft, products with this ingredient also benefit from added hydrating ingredients like glycerin or ceramides.
Sources: [Journal of Drugs in Dermatology, 2016](https://pubmed.ncbi.nlm.nih.gov/27272084/), [International Journal of Cosmetic Science, 2021](https://pubmed.ncbi.nlm.nih.gov/34679221/)

### What does Hyaluronic Acid do for dry skin?

Hyaluronic acid draws moisture into dry skin, giving an immediate and lasting boost in hydration that helps smooth out fine lines and soften rough patches. It is very gentle and unlikely to cause irritation while improving overall skin smoothness and plumpness.
Sources: [Dermatology and Therapy, 2021](https://pubmed.ncbi.nlm.nih.gov/34176098/), [Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/)

### Where does this serum go in a skincare routine for dry skin?

This serum goes in your evening routine, applied after cleansing and before your moisturizer. Putting treatments in the evening keeps things simple and helps avoid any extra sun sensitivity.

### Can I use it with retinol, and in what order?

You can use this treatment with retinol by applying it before your retinol at night to boost hydration and brighten your dry skin while minimizing irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### How often should I use it?

This treatment is great for your dry skin and is meant to be used in the evening as part of your nightly routine. Glycerin and sodium hyaluronate draw moisture into the skin to address dryness and flakiness effectively, while having a safe profile that is unlikely to cause irritation.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to clog pores, cause breakouts, or lead to purging on dry skin. Its formula avoids harsh ingredients, making it safe and well-suited to keep your skin smooth without causing irritation.

### Is it fragrance-free and alcohol-free?

It has no drying alcohol and contains fragrance (parfum).

## Alternatives for dry skin

- [Beauty of Joseon Propolis + Niacinamide Glow Serum](https://lovi.care/skincare/au/p/beauty-of-joseon/propolis-niacinamide-glow-serum/for/dry-skin) — Superior fit — A$16.95 at Amazon
- [ma:nyo Bifida Biome Complex Ampoule](https://lovi.care/skincare/au/p/ma-nyo/bifida-biome-complex-ampoule/for/dry-skin) — Superior fit — A$29.00 at Amazon
- [KraveBeauty Great Barrier Relief](https://lovi.care/skincare/au/p/kravebeauty/great-barrier-relief/for/dry-skin) — Superior fit — A$75.11 at Amazon

## Pairs well with

- Cleanser: [La Roche-Posay Hydrating Gentle Cleanser](https://lovi.care/skincare/au/p/la-roche-posay/toleriane-hydrating-gentle-cleanser/for/dry-skin) — Superior fit — A$26.59 at Amazon
- Hydrating Toner: [Pyunkang Yul Calming Deep Moisture Toner](https://lovi.care/skincare/au/p/pyunkang-yul/calming-deep-moisture-toner/for/dry-skin) — Superior fit — A$23.99 at Amazon
- Moisturizer: [d'Alba First Spray Serum](https://lovi.care/skincare/au/p/d-alba/first-spray-serum/for/dry-skin) — Superior fit — A$26.09 at Amazon

## Where to buy

- Amazon.com.au: A$140.00 (https://www.amazon.com.au/dp/B0DQYM6L37?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
Prices checked 5 Nov 2026.

## Ingredients

Water, Glycerin, Ascorbyl Glucoside, Boron Nitride, Pentylene Glycol, Butylene Glycol, Cellulose, Tromethamine, Sodium Polyacrylate, Sodium Citrate, Xanthan Gum, Ethylhexylglycerin, Biotin, Parfum, Sodium Hyaluronate, Sambucus Nigra Flower Extract, Citric Acid, Polianthes Tuberosa Polysaccharide, Acerola Fruit Extract, Xylitol, Alchemilla Vulgaris Extract, Acerola Seed Extract, Sodium Benzoate, Pancratium Maritimum Extract, Potassium Sorbate, Rhodomyrtus Tomentosa Fruit Extract, Engelhardtia Chrysolepis Leaf Extract
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/clarins/bright-plus-serum/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/clarins/bright-plus-serum/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/clarins/bright-plus-serum/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/clarins/bright-plus-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/clarins/bright-plus-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/clarins/bright-plus-serum/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/clarins/bright-plus-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/clarins/bright-plus-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/clarins/bright-plus-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/clarins/bright-plus-serum/for/dry-skin (this page)
- Singapore: https://lovi.care/skincare/sg/p/clarins/bright-plus-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/clarins/bright-plus-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/clarins/bright-plus-serum/for/dry-skin