# Avène Vitamin Activ Cg Radiance Concentrated Serum for mature skin

**Lovi Fit: High fit for mature skin.**
Normal Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Brand: [Avène](https://lovi.care/skincare/au/brands/avene)
Category: [Serums and treatments](https://lovi.care/skincare/au/best/serums)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

One of the best serums for mature skin.

## Why this fit

- This serum offers high suitability for your normal skin, as Ascorbyl Glucoside and Bakuchiol effectively target wrinkles and fine lines by providing antioxidant and collagen-boosting effects.
- Niacinamide and hyaluronic acid further support your skin by offering humectant action and barrier repair, enhancing overall skin health.
- The formulation is safe for your skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/dry-skin): Average
- [Combination skin](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin): High (this page)
- [Dry sensitive skin](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/dry-sensitive-skin): Average
- [Oily acne-prone skin](https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/oily-acne-prone-skin): Average

## Key ingredients

Ascorbic Acid Activ Cg, Avene Thermal Spring Water Avene Aqua, Niacinamide, Hyaluronic Acid, Bakuchiol

## What the research says

- Topical bakuchiol 0.5% applied twice daily compared with retinol 0.5% applied daily significantly decreased wrinkle surface area and hyperpigmentation with no statistical difference between the compounds in 44 patients over 12 weeks, while retinol users reported more facial skin scaling and stinging. ([The British Journal of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29947134/))
- Topical application of a serum containing supramolecular Bakuchiol and Terminalia chebula extract significantly improved barrier function, reduced redness and sensitivity, and improved wrinkles and elasticity in 34 Chinese subjects with sensitive skin after 28 days. ([Health Science Reports, 2025](https://pubmed.ncbi.nlm.nih.gov/41424674/))
- Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women. ([Scientific Reports, 2024](https://pubmed.ncbi.nlm.nih.gov/39009698/))
- Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone. ([Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Balneotherapy with thermal water altered specific skin microbiota at genus and species levels in healthy female volunteers compared to tap water, which produced no significant microbiome changes. ([Life, 2023](https://pubmed.ncbi.nlm.nih.gov/36983902/))
- Malaysian thermal spring water as an adjunct to standard acne therapy improved skin hydration, reduced dryness and stinging, enhanced overall tolerability, and improved the acne disability index in patients with mild to moderate acne. ([The Medical Journal of Malaysia, 2024](https://pubmed.ncbi.nlm.nih.gov/38553920/))
- A 2% Sphingomonas xenophaga ferment extract cream applied twice daily for 4 weeks significantly decreased facial vascular disorder scores compared to vehicle in 86 Caucasian female subjects, alongside dose-dependent inhibition of pre-kallikrein activity in vitro. ([International Journal of Cosmetic Science, 2025](https://pubmed.ncbi.nlm.nih.gov/40545753/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- A dermocosmetic containing bakuchiol, Ginkgo biloba extract, and mannitol improves inflammatory lesions, Investigator Global Assessment, and seborrhea intensity when added to adapalene 0.1% gel in patients with acne vulgaris. ([Clinical, Cosmetic and Investigational Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25914553/))
- Bakuchiol functions as an anti-aging compound through retinol-like regulation of gene expression, producing significant improvements in lines, wrinkles, pigmentation, elasticity, firmness, and photo-damage after 12 weeks of twice-a-day facial application without usual retinol therapy-associated undesirable effects. ([International Journal of Cosmetic Science, 2014](https://pubmed.ncbi.nlm.nih.gov/24471735/))
- A nature-based bakuchiol-containing cleanser and moisturizer improved visual and tactile smoothness, clarity, radiance, overall appearance, global anti-aging, and skin moisture content by 16% in 60 female subjects with sensitive mild to moderate photodamaged skin over 4 weeks. ([Journal of Drugs in Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/33346506/))

## What reviewers say

Users frequently report that this serum provides immediate radiance and a healthy glow, with a lightweight texture that absorbs quickly without greasiness. Many with sensitive skin find it gentle and effective for improving texture and brightening dark spots. A smaller number of users experienced irritation, breakouts, or found the fragrance too strong.

- Liked: Enhances radiance (mostly mentioned)
- Liked: Lightweight texture (often mentioned)
- Liked: Gentle formula (sometimes noted)
- Liked: Improves texture (sometimes noted)
- Disliked: Lack of results (rarely noted)
- Disliked: Packaging issues (rarely noted)
- Disliked: Skin irritation (rarely noted)
- Disliked: Strong fragrance (rarely noted)

## How to apply

- Use this serum in your PM routine. Start by applying it 3 times a week, and work up to daily use if your skin likes it.
- Apply this serum after your toner and before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- You can apply the serum on dry skin for the best results against fine lines.
- Always do a patch test before your first use and avoid the sensitive eye area.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Avene Vitamin Activ Cg Radiance Concentrated Serum a great fit for mature skin?

Avene Vitamin Activ Cg Radiance Concentrated Serum is a great fit for mature skin because its blend of ascorbic acid and bakuchiol helps smooth fine lines and wrinkles while boosting collagen. Niacinamide and hyaluronic acid further support the skin by holding in moisture and strengthening the skin barrier, all with a very safe and gentle profile.
Sources: [The British Journal of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29947134/)

### Which ingredients make this serum a good fit for mature skin?

Ascorbyl glucoside and bakuchiol make this serum a great fit by targeting wrinkles and fine lines, while niacinamide and hyaluronic acid support overall skin health and repair the skin barrier.
Sources: [The British Journal of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29947134/)

### What does Ascorbic Acid do for mature skin?

Ascorbic acid helps smooth fine lines and wrinkles while improving firmness and radiance on mature skin. It works by supporting collagen creation and fighting daily sun damage, though some irritation may happen if your skin is sensitive.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/26366101/), [Archives of Otolaryngology--head & Neck Surgery, 1999](https://pubmed.ncbi.nlm.nih.gov/10522500/)

### What does Avene Thermal Spring Water do for mature skin?

Avène Thermal Spring Water is unlikely to change the elastic feel or surface of mature skin. A product for mature skin needs ingredients that support firmness and smoothness, like retinol or peptides.
Sources: [Experimental Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38855894/)

### Where does this serum go in a skincare routine for mature skin?

This serum goes in the evening routine after cleansing and before moisturizing, which keeps things simple and safe around sun exposure. Some serums can also be used in the morning or twice a day.

### Can I use this serum with retinol, and in what order?

You can use this serum alongside retinol, but it is best to apply them on alternate nights or use the serum in the morning and retinol at night to prevent irritation. This formula helps smooth fine lines while keeping your skin calm and comfortable.
Sources: [The British Journal of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29947134/)

### How often should I use this serum?

This serum is used in the evening as part of your routine. It is a great fit for mature skin, helping to smooth fine lines and keep your skin soft and healthy without irritation.
Sources: [The British Journal of Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/29947134/)

### Can this serum clog pores, cause breakouts or purging for mature skin?

This serum is unlikely to clog pores, cause breakouts, or lead to purging on mature skin. Its formula avoids heavy, pore-blocking ingredients and instead focuses on gentle, smoothing elements that support skin health without irritation.

### Is this serum fragrance-free and alcohol-free?

It has no drying alcohol and contains fragrance (parfum).

## Alternatives for mature skin

- [NEOGEN DERMALOGY REAL VITA C SERUM](https://lovi.care/skincare/au/p/neogen-dermalogy/real-vita-c-serum/for/mature-skin) — High fit — A$50.60 at Amazon
- [La Mer The Regenerating Serum](https://lovi.care/skincare/au/p/la-mer/the-regenerating-serum/for/mature-skin) — High fit — A$740.13 at Amazon
- [Augustinus Bader The Serum](https://lovi.care/skincare/au/p/augustinus-bader/the-serum/for/mature-skin) — High fit — A$639.95 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/au/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — A$73.61 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/au/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — A$37.00 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/au/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — A$116.08 at Amazon

## Where to buy

- Amazon.com.au: A$45.39 (https://www.amazon.com.au/dp/B0CNKJTV1X?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
Prices checked 3 Nov 2026.

## Ingredients

Avene Thermal Spring Water Avene Aqua, Avene Aqua, Glycerin, Niacinamide, Pentylene Glycol, C9-12 Alkane, Caprylic Capric Triglyceride, Pentaerythrityl Tetracaprylate Tetracaprate, Ascorbyl Glucoside, Bakuchiol, 1,2-Hexanediol, Acacia Senegal Gum, Butylene Glycol, Citric Acid, Coco-Caprylate Caprate, Parfum, Glyceryl Behenate, Glyceryl Dibehenate, Sodium Citrate, Sodium Dilauramidoglutamide Lysine, Hyaluronic Acid, Sodium Hydroxide, Tocopheryl Glucoside, Tribehenin, Water, Xanthan Gum
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- France: https://lovi.care/skincare/fr/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin (this page)
- Singapore: https://lovi.care/skincare/sg/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/avene/vitamin-activ-cg-radiance-concentrated-serum/for/mature-skin