# Simple vs Vasanti

Page: https://lovi.care/skincare/au/compare/simple-vs-vasanti

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Simple and Vasanti are distinct skincare labels offering thoughtful formulations for daily routines. The British brand founded in 1960 provides gentle moisturizers, makeup removers, cleansers, and toners featuring [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/au/ingredients/glycerin), which suit acne-prone and oily acne-prone skin best. Meanwhile, the Canadian line established in 1999 is cherished for its gentle exfoliants that suit balanced, combination, and sensitive skin types. While both brands prioritize gentle care, they differ in their core offerings and ideal skin types.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

Vasanti is a Canadian skincare brand founded in 1999.

[tracxn.com](https://tracxn.com/d/companies/vasanti-cosmetics/__jIiO3xGh6PV5d8sEl-fri-4BT-df5200B5pu4o-iyQk) [vasanticosmetics.com](https://vasanticosmetics.com/blogs/the-vasanti-blog/birth-of-vasanti-cosmetics)

This page compares some of the most popular Simple and Vasanti products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg9acef56d76).

### Popular Simple vs Vasanti products

#### Vasanti

- [Brighten Up! Exfoliator](https://lovi.care/skincare/au/p/vasanti/brighten-up-exfoliator/for/dry-skin) — High fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/au/p/simple/micellar-water/for/mature-skin) — Average fit — [A$19.99 at Amazon](https://www.amazon.com.au/dp/B0793Z5XZB?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/au/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [A$26.00 at Amazon](https://www.amazon.com.au/dp/B071XCT81N?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/au/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [A$14.99 at Amazon](https://www.amazon.com.au/dp/B000LQX6XG?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/au/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [A$17.90 at Amazon](https://www.amazon.com.au/dp/B000LQUA6M?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/au/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [A$35.50 at Amazon](https://www.amazon.com.au/dp/B08T7GZ1HB?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/au/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [A$37.58 at Amazon](https://www.amazon.com.au/dp/B076TBCFWR?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/au/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [A$19.85 at Amazon](https://www.amazon.com.au/dp/B076V2D94Y?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or Vasanti: which is better?

Simple is generally the better choice for sensitive skin because the products on this page contain no fragrance and feature ingredients like [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/au/ingredients/glycerin), which help hydrate the skin and may reduce pigmentation. Glycerin also helps maintain skin moisture according to clinical studies.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### What is the difference between Simple and Vasanti?

Simple offers fragrance-free products on this page with key ingredients like niacinamide and glycerin, and its Kind to Skin Soothing Facial Toner has a Superior Lovi fit for mature skin. In contrast, Vasanti includes fragrance in its Brighten Up! Exfoliator.

### Which is more affordable, Simple or Vasanti?

Simple offers more affordable options on this page, as reviewers often mention its products as value-friendly moisturizers.

### Which causes fewer breakouts, Simple or Vasanti?

Simple features fragrance-free products that may help sensitive skin, but reviewers note that the products on this page can sometimes cause breakouts, while Vasanti offers only a single exfoliating product.

### Which brand has been around longer and where was it founded?

Simple has been around longer, having been founded in 1960 in the United Kingdom, whereas Vasanti was founded in 1999 in Canada.

### Do products from Simple contain fragrance, and how does Vasanti compare in that regard?

Simple products on this page list no fragrance, whereas Vasanti includes fragrance in its exfoliator on this page.

### What key ingredients are found across Simple's products?

Simple features niacinamide and glycerin as key ingredients across the products on this page. Niacinamide helps control skin pigmentation, and glycerin helps improve skin hydration.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Treatment of mild to moderate acne with a fixed combination of hydroxypinacolone retinoate, retinol glycospheres and papain glycospheres](https://pubmed.ncbi.nlm.nih.gov/25876142/) Papain · Giornale Italiano Di Dermatologia E Venereologia, 2015
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [The evaluation of aluminum oxide crystal microdermabrasion for photodamage](https://pubmed.ncbi.nlm.nih.gov/11737128/) Aluminum oxide · Dermatologic Surgery, 2001
- [Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation](https://pubmed.ncbi.nlm.nih.gov/36652986/) Carica papaya · International Journal of Biological Macromolecules, 2023
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/au/brands/simple)
- Canadian skincare: [Vasanti](https://lovi.care/skincare/au/brands/vasanti)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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