# Simple vs OPTASE

Page: https://lovi.care/skincare/au/compare/simple-vs-optase

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Simple and OPTASE are gentle skincare brands known for their carefully balanced makeup removers, cleansers, and moisturizers. Simple thoughtfully features skin-friendly ingredients like [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/au/ingredients/glycerin) to suit acne-prone and oily acne-prone skin, whereas the latter offers soothing and restorative qualities for sensitive, dry, and irritated skin. While the British brand specializes in supporting delicate barriers with standout solutions like the Kind to Skin Soothing Facial Toner and various micellar [waters](https://lovi.care/skincare/au/ingredients/water), both prioritize calm and comfortable daily routines.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

This page compares some of the most popular Simple and OPTASE products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgcb6a6babe0).

### Popular Simple vs OPTASE products

#### OPTASE

- [LIFE SENSITIVE EYE MAKEUP REMOVER](https://lovi.care/skincare/au/p/optase/life-sensitive-eye-makeup-remover/for/sensitive-skin) — High fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/au/p/simple/micellar-water/for/mature-skin) — Average fit — [A$19.99 at Amazon](https://www.amazon.com.au/dp/B0793Z5XZB?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/au/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [A$26.00 at Amazon](https://www.amazon.com.au/dp/B071XCT81N?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/au/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [A$14.99 at Amazon](https://www.amazon.com.au/dp/B000LQX6XG?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/au/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [A$17.90 at Amazon](https://www.amazon.com.au/dp/B000LQUA6M?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/au/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [A$35.50 at Amazon](https://www.amazon.com.au/dp/B08T7GZ1HB?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/au/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [A$37.58 at Amazon](https://www.amazon.com.au/dp/B076TBCFWR?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/au/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [A$19.85 at Amazon](https://www.amazon.com.au/dp/B076V2D94Y?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or OPTASE: which is better?

Simple is the better choice on this page because it offers a wide range of everyday products like cleansers and moisturizers, whereas OPTASE features only a single eye makeup remover. [Glycerin](https://lovi.care/skincare/au/ingredients/glycerin) helps provide hydration across Simple products.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Simple and OPTASE?

Simple offers a broad variety of fragrance-free cleansers, moisturizers, and makeup removers that contain glycerin and [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide), whereas OPTASE features only a single sensitive eye makeup remover on this page. Glycerin helps improve skin hydration, while niacinamide may help reduce skin pigmentation.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Which is more affordable, Simple or OPTASE?

Simple offers more affordable options on this page, featuring a variety of budget-friendly moisturizers and cleansers, whereas OPTASE includes only a single specialty eye makeup remover. Shoppers note that Simple provides good value, though some users find that the products on this page may occasionally cause breakouts.

### Which causes fewer breakouts, Simple or OPTASE?

Simple products on this page help clean the skin, but reviewers note they may cause breakouts or irritations. OPTASE does not have enough breakout data available on this page to make a direct comparison.

### How do the founding years and parent companies of Simple and OPTASE compare?

Simple was founded in the United Kingdom in 1960 and has been owned by Unilever PLC since 2011, whereas OPTASE was founded in 2016 and is owned by Scope Health Group.

### Which brand offers more product options for sensitive skin, Simple or OPTASE?

Simple offers significantly more product options for sensitive skin, with multiple cleansers, moisturizers, and makeup removers showing High or Average Lovi fit levels, whereas OPTASE features only a single sensitive skin option on this page.

### Do any products from Simple or OPTASE contain fragrance?

Every product on this page from both Simple and OPTASE lists no fragrance in its ingredients.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Investigating the Effects of a Manuka Honey, Royal Jelly, and Bee Venom-Derived Face Serum on Skin Health and Signs of Aging](https://pubmed.ncbi.nlm.nih.gov/40291268/) Manuka honey · Cureus, 2025
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/au/brands/simple)
- Skincare: [OPTASE](https://lovi.care/skincare/au/brands/optase)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-optase
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-optase
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-optase
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- Canada: https://lovi.care/skincare/ca/compare/simple-vs-optase
- Australia: https://lovi.care/skincare/au/compare/simple-vs-optase (this page)
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