# Simple vs facefacts

Page: https://lovi.care/skincare/au/compare/simple-vs-facefacts

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Simple and facefacts are British skincare brands offering gentle cleansers, moisturizers, and targeted formulas designed for distinct skin types. The former is known for [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/au/ingredients/glycerin) infusions that suit acne-prone and oily skin, while the latter is loved for nourishing ingredients that maintain the moisture balance of dry, normal, and combination skin. Both brands differ primarily in their founding years, ownership, and core ingredient philosophies.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

[facefacts.me](https://facefacts.me/en-na/pages/about-us)

This page compares some of the most popular Simple and facefacts products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg4c90263c5c).

### Popular Simple vs facefacts products

#### facefacts

- [Hydrating Gentle Cleanser](https://lovi.care/skincare/au/p/facefacts/hydrating-gentle-cleanser/for/dry-skin) — High fit

#### Simple

- [Micellar Water](https://lovi.care/skincare/au/p/simple/micellar-water/for/mature-skin) — Average fit — [A$19.99 at Amazon](https://www.amazon.com.au/dp/B0793Z5XZB?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/au/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [A$26.00 at Amazon](https://www.amazon.com.au/dp/B071XCT81N?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/au/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [A$14.99 at Amazon](https://www.amazon.com.au/dp/B000LQX6XG?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/au/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [A$17.90 at Amazon](https://www.amazon.com.au/dp/B000LQUA6M?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/au/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [A$35.50 at Amazon](https://www.amazon.com.au/dp/B08T7GZ1HB?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/au/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [A$37.58 at Amazon](https://www.amazon.com.au/dp/B076TBCFWR?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/au/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [A$19.85 at Amazon](https://www.amazon.com.au/dp/B076V2D94Y?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or facefacts: which is better?

Simple offers a much wider range of products on this page compared to facefacts, featuring high fits for sensitive and oily skin with key ingredients like [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/au/ingredients/glycerin). Glycerin helps improve skin hydration, while niacinamide helps reduce cutaneous pigmentation.

[Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What is the difference between Simple and facefacts?

Simple offers a broad variety of fragrance-free cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin that Lovi rates best for acne-prone, oily, and oily acne-prone skin. In contrast, facefacts features only a single fragrance-free cleanser on this page, which Lovi rates with High fit for dry, sensitive, acne-prone, dry sensitive, and mature skin.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Simple or facefacts: which cleanser is better?

Simple offers more cleanser choices on this page, with the Refreshing Facial Wash giving an Average fit for acne-prone skin and a Low fit for dry skin, while facefacts features the Hydrating Gentle Cleanser, which has a High fit for dry, sensitive, acne-prone, dry sensitive, and mature skin.

### Which is more affordable, Simple or facefacts?

Simple offers value-friendly moisturizers, while the page provides no pricing information for facefacts.

### Which causes fewer breakouts, Simple or facefacts?

Simple products on this page often cause breakouts according to reviewers, while facefacts has no reported breakout issues.

### Which brand was founded earlier, Simple or facefacts?

Simple was founded earlier, in 1960 in the United Kingdom, while facefacts was founded in 2019 in the United Kingdom.

### Do products from both Simple and facefacts contain fragrance?

No, every product on this page from both Simple and facefacts lists no fragrance in its ingredients.

### Which skin types does the Simple Hydrating Light Moisturiser best suit according to its Lovi fit levels?

According to its Lovi fit levels, the Simple Hydrating Light Moisturiser has an Average fit for all listed skin types including dry, mature, sensitive, and oily skin, meaning it does not have a best-suited category among them.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) 5 ceramides · Scientific Reports, 2022
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) 5 ceramides · Skin Pharmacology and Physiology, 2022
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Efficacy of ceramides and niacinamide-containing moisturizer versus hydrophilic cream in combination with topical anti-acne treatment in mild to moderate acne vulgaris: A split face, double-blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/38299457/) 5 ceramides · Journal of Cosmetic Dermatology, 2024
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome](https://pubmed.ncbi.nlm.nih.gov/37990616/) Sodium lauroyl sarcosinate · Journal of Cosmetic Dermatology, 2024
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023

## The brands

- British skincare: [Simple](https://lovi.care/skincare/au/brands/simple)
- British skincare: [facefacts](https://lovi.care/skincare/au/brands/facefacts)

## More comparisons

- [SKIN1004 vs Simple](https://lovi.care/skincare/au/compare/skin1004-vs-simple)
- [SKIN1004 vs facefacts](https://lovi.care/skincare/au/compare/skin1004-vs-facefacts)
- [Anua vs Simple](https://lovi.care/skincare/au/compare/anua-vs-simple)
- [Anua vs facefacts](https://lovi.care/skincare/au/compare/anua-vs-facefacts)
- [Medicube vs Simple](https://lovi.care/skincare/au/compare/medicube-vs-simple)
- [Medicube vs facefacts](https://lovi.care/skincare/au/compare/medicube-vs-facefacts)
- [The Ordinary vs Simple](https://lovi.care/skincare/au/compare/the-ordinary-vs-simple)
- [The Ordinary vs facefacts](https://lovi.care/skincare/au/compare/the-ordinary-vs-facefacts)
- [Beauty of Joseon vs Simple](https://lovi.care/skincare/au/compare/beauty-of-joseon-vs-simple)
- [Beauty of Joseon vs facefacts](https://lovi.care/skincare/au/compare/beauty-of-joseon-vs-facefacts)
- [COSRX vs Simple](https://lovi.care/skincare/au/compare/cosrx-vs-simple)
- [COSRX vs facefacts](https://lovi.care/skincare/au/compare/cosrx-vs-facefacts)
- [CeraVe vs Simple](https://lovi.care/skincare/au/compare/cerave-vs-simple)
- [CeraVe vs facefacts](https://lovi.care/skincare/au/compare/cerave-vs-facefacts)
- [La Roche-Posay vs Simple](https://lovi.care/skincare/au/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs facefacts](https://lovi.care/skincare/au/compare/la-roche-posay-vs-facefacts)
- [Dr. Althea vs Simple](https://lovi.care/skincare/au/compare/dr-althea-vs-simple)
- [Dr. Althea vs facefacts](https://lovi.care/skincare/au/compare/dr-althea-vs-facefacts)
- [Some By Mi vs Simple](https://lovi.care/skincare/au/compare/some-by-mi-vs-simple)
- [Some By Mi vs facefacts](https://lovi.care/skincare/au/compare/some-by-mi-vs-facefacts)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/simple-vs-facefacts
- United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-facefacts
- Ireland: https://lovi.care/skincare/ie/compare/simple-vs-facefacts
- Germany: https://lovi.care/skincare/de/compare/simple-vs-facefacts
- France: https://lovi.care/skincare/fr/compare/simple-vs-facefacts
- Italy: https://lovi.care/skincare/it/compare/simple-vs-facefacts
- Netherlands: https://lovi.care/skincare/nl/compare/simple-vs-facefacts
- Spain: https://lovi.care/skincare/es/compare/simple-vs-facefacts
- Canada: https://lovi.care/skincare/ca/compare/simple-vs-facefacts
- Australia: https://lovi.care/skincare/au/compare/simple-vs-facefacts (this page)
- Singapore: https://lovi.care/skincare/sg/compare/simple-vs-facefacts
- Saudi Arabia: https://lovi.care/skincare/sa/compare/simple-vs-facefacts
- United Arab Emirates: https://lovi.care/skincare/ae/compare/simple-vs-facefacts