# Hada Labo vs Shu Uemura

Page: https://lovi.care/skincare/au/compare/hada-labo-vs-shu-uemura

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Hada Labo and Shu Uemura are celebrated Japanese skincare brands known for their gentle makeup removers, nourishing moisturizers, and transformative cleansing oils. The former relies on advanced science, utilizing [hyaluronic acid](https://lovi.care/skincare/au/ingredients/hyaluronic-acid) and other key ingredients in hydrating toners like the Gokujyun Lotion and Shirojyun Premium Whitening Lotion to suit dry and acne-prone skin, while the latter offers meticulously crafted formulas that suit all skin types and maintain comfort. They primarily differ in their target audiences and foundational portfolios, as the Rohto-owned brand focuses heavily on restoring moisture and supporting the skin barrier for specific concerns, whereas the L'Oreal-owned brand delivers universally adaptable, luxurious cleansing solutions.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

[loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf)

This page compares some of the most popular Hada Labo and Shu Uemura products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg10a602047e).

### Popular Hada Labo vs Shu Uemura products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/au/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [A$18.59 at Amazon](https://www.amazon.com.au/dp/B074GX619Q?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/au/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/au/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [A$20.00 at Amazon](https://www.amazon.com.au/dp/B079RKWZD7?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/au/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit
- [Gokujyun Perfect Gel](https://lovi.care/skincare/au/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/au/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit — [A$49.99 at Amazon](https://www.amazon.com.au/dp/B093328S89?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)

#### Shu Uemura

- [cleansing oil](https://lovi.care/skincare/au/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [A$77.48 at Amazon](https://www.amazon.com.au/dp/B0DNJKPSB8?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)

## Questions and answers

### Hada Labo or Shu Uemura: which is better?

Hada Labo is a better fit than Shu Uemura, as Lovi rates Hada Labo as having Superior or High fit levels for dry, sensitive, and acne-prone skin while Shu Uemura mostly scores lower.

### What is the difference between Hada Labo and Shu Uemura?

Hada Labo products on this page have a Superior fit for dry skin, whereas Shu Uemura cleansing oil has an Average fit for dry skin.

### Which is more affordable, Hada Labo or Shu Uemura?

Hada Labo is noted by reviewers for offering good value and versatility across the products on this page, whereas the page lists no such value focus for Shu Uemura.

### Which causes fewer breakouts, Hada Labo or Shu Uemura?

Hada Labo is a better choice for acne-prone skin because the products on this page achieve a High fit level for acne-prone skin, whereas Shu Uemura only reaches a Low fit level. [Hyaluronic acid](https://lovi.care/skincare/au/ingredients/hyaluronic-acid) helps provide deep hydration without clogging pores, though reviewers note that some formulas may occasionally cause breakouts.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### When was Hada Labo founded compared to Shu Uemura, and who owns each brand?

Hada Labo was founded in 2004 and is owned by Rohto Pharmaceutical Co., Ltd., while Shu Uemura was founded in 1967 and has been owned by L'Oréal S.A. since 2003.

### How do Hada Labo and Shu Uemura compare regarding added fragrance in their products?

Both Hada Labo and Shu Uemura feature fragrance-free formulations, as every product on this page lists no fragrance in its ingredients.

### Which brand has more product options listed for dry skin?

Hada Labo has more product options listed for dry skin, with multiple toners, a cleansing oil, and a moisturizer all achieving Superior or High fit levels on Lovi.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/au/brands/hada-labo)
- Japanese skincare: [Shu Uemura](https://lovi.care/skincare/au/brands/shu-uemura)

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- [Some By Mi vs Shu Uemura](https://lovi.care/skincare/au/compare/some-by-mi-vs-shu-uemura)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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