# facefacts vs the purest

Page: https://lovi.care/skincare/au/compare/facefacts-vs-the-purest

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

[facefacts.me](https://facefacts.me/en-na/pages/about-us)

This page compares some of the most popular facefacts and the purest products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg6445d3f42c).

### Popular facefacts vs the purest products

#### facefacts

- [Hydrating Gentle Cleanser](https://lovi.care/skincare/au/p/facefacts/hydrating-gentle-cleanser/for/dry-skin) — High fit

#### the purest

- [solutions](https://lovi.care/skincare/au/p/the-purest/solutions/for/sensitive-skin) — High fit

## Questions and answers

### facefacts or the purest: which is better?

Facefacts is better for sensitive and dry skin because Lovi rates the products on this page High for those types, whereas the purest rates only Average or Low. Additionally, every product on the facefacts page lists no fragrance, while the purest includes fragrance.

### What is the difference between facefacts and the purest?

Facefacts has a High Lovi fit for dry, sensitive, acne-prone, and dry sensitive skin, whereas the purest has a High Lovi fit only for sensitive skin. Furthermore, every product on this page from facefacts lists no fragrance, while the purest includes fragrance in its solutions product.

### Which is more affordable, facefacts or the purest?

I am sorry, but the provided page facts and studies do not contain any pricing information to determine whether facefacts or the purest is more affordable.

### Which causes fewer breakouts, facefacts or the purest?

Facefacts has a High fit for acne-prone skin with its Hydrating Gentle Cleanser, while the purest has a Low fit for acne-prone skin with its solutions.

### Which brand offers a cleanser, facefacts or the purest?

Facefacts offers the Hydrating Gentle Cleanser, which has a High Lovi fit for dry and sensitive skin. The purest does not feature a cleanser on this page.

### Do either facefacts or the purest include fragrance in their products?

Facefacts is the better choice for fragrance-conscious shoppers, as every product on this page lists no fragrance in its ingredients. In contrast, the purest includes fragrance in its solutions moisturizer.

### When were facefacts and the purest founded?

Facefacts was founded in 2019 in the United Kingdom, while The Purest was founded in 2020.

## Research behind their key ingredients

- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) 5 ceramides · Scientific Reports, 2022
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel · Phytochemistry, 2001
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) 5 ceramides · Skin Pharmacology and Physiology, 2022
- [Efficacy of ceramides and niacinamide-containing moisturizer versus hydrophilic cream in combination with topical anti-acne treatment in mild to moderate acne vulgaris: A split face, double-blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/38299457/) 5 ceramides · Journal of Cosmetic Dermatology, 2024
- [The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome](https://pubmed.ncbi.nlm.nih.gov/37990616/) Sodium lauroyl sarcosinate · Journal of Cosmetic Dermatology, 2024
- [Antiaging, Brightening, and Antioxidant Efficacy of Fermented Bilberry Extract (Vaccinium myrtillus): A Randomized, Double-Blind, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/39064646/) Vaccinium myrtillus · Nutrients, 2024
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025

## The brands

- British skincare: [facefacts](https://lovi.care/skincare/au/brands/facefacts)
- Skincare: [the purest](https://lovi.care/skincare/au/brands/the-purest)

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- [The Ordinary vs facefacts](https://lovi.care/skincare/au/compare/the-ordinary-vs-facefacts)
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- [Beauty of Joseon vs facefacts](https://lovi.care/skincare/au/compare/beauty-of-joseon-vs-facefacts)
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- [COSRX vs facefacts](https://lovi.care/skincare/au/compare/cosrx-vs-facefacts)
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- [CeraVe vs facefacts](https://lovi.care/skincare/au/compare/cerave-vs-facefacts)
- [CeraVe vs the purest](https://lovi.care/skincare/au/compare/cerave-vs-the-purest)
- [La Roche-Posay vs facefacts](https://lovi.care/skincare/au/compare/la-roche-posay-vs-facefacts)
- [La Roche-Posay vs the purest](https://lovi.care/skincare/au/compare/la-roche-posay-vs-the-purest)
- [Dr. Althea vs facefacts](https://lovi.care/skincare/au/compare/dr-althea-vs-facefacts)
- [Dr. Althea vs the purest](https://lovi.care/skincare/au/compare/dr-althea-vs-the-purest)
- [Some By Mi vs facefacts](https://lovi.care/skincare/au/compare/some-by-mi-vs-facefacts)
- [Some By Mi vs the purest](https://lovi.care/skincare/au/compare/some-by-mi-vs-the-purest)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/facefacts-vs-the-purest
- United Kingdom: https://lovi.care/skincare/uk/compare/facefacts-vs-the-purest
- Ireland: https://lovi.care/skincare/ie/compare/facefacts-vs-the-purest
- Germany: https://lovi.care/skincare/de/compare/facefacts-vs-the-purest
- France: https://lovi.care/skincare/fr/compare/facefacts-vs-the-purest
- Italy: https://lovi.care/skincare/it/compare/facefacts-vs-the-purest
- Netherlands: https://lovi.care/skincare/nl/compare/facefacts-vs-the-purest
- Spain: https://lovi.care/skincare/es/compare/facefacts-vs-the-purest
- Canada: https://lovi.care/skincare/ca/compare/facefacts-vs-the-purest
- Australia: https://lovi.care/skincare/au/compare/facefacts-vs-the-purest (this page)
- Singapore: https://lovi.care/skincare/sg/compare/facefacts-vs-the-purest
- Saudi Arabia: https://lovi.care/skincare/sa/compare/facefacts-vs-the-purest
- United Arab Emirates: https://lovi.care/skincare/ae/compare/facefacts-vs-the-purest