# Asarai vs NIOD

Page: https://lovi.care/skincare/au/compare/asarai-vs-niod

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Asarai and NIOD are distinct skincare lines that invite thoughtful routines through specialized formulations. The Australian brand is cherished for its nutrient-rich [clay](https://lovi.care/skincare/au/ingredients/clay) masks and deeply restorative formulas that suit balanced, dry, and combination skin best, while the Canadian counterpart is widely loved for its advanced [serums](https://lovi.care/skincare/au/ingredients/serum) and balancing toners that suit mature, sensitive, and dry skin types best. Both offer targeted care for concerns like acne-prone skin, with the former featuring purifying botanical [extracts](https://lovi.care/skincare/au/ingredients/extract) and the latter including Modulating Glucosides. Ultimately, they differ through Asarai providing thoughtful hydration and soothing care for everyday radiance, and the other redefining modern skincare through scientifically rigorous development.

NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

[elcompanies.com](https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2024/06-03-2024-114511824) [glossy.co](https://www.glossy.co/beauty/estee-lauder-companies-completes-acquisition-of-deciem-the-ordinary-niod-for-1-7-billion/) [niod.com](https://niod.com/en-us/niod-about.html) [beautymatter.com](https://beautymatter.com/articles/niod-beautys-smartest-cult-brand-hits-sephora)

This page compares some of the most popular Asarai and NIOD products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg7aa0e314f5).

### Popular Asarai vs NIOD products

#### NIOD

- [Modulating Glucosides](https://lovi.care/skincare/au/p/niod/modulating-glucosides/for/mature-skin) — High fit
- [Superoxide Dismutase Saccharide Mist](https://lovi.care/skincare/au/p/niod/superoxide-dismutase-saccharide-mist/for/dry-sensitive-skin) — Average fit

#### Asarai

- [Earth Tones Face Mask](https://lovi.care/skincare/au/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit

## Questions and answers

### Asarai or NIOD: which is better?

NIOD generally takes the lead because its [serum](https://lovi.care/skincare/au/ingredients/serum) achieves a High Lovi fit for mature, sensitive, and dry skin types, whereas Asarai's mask only reaches an Average fit across all skin types.

### What is the difference between Asarai and NIOD?

NIOD offers a wider range of products, including Modulating Glucosides which gets a High fit from Lovi for several skin types like sensitive and dry skin, whereas Asarai features just the Earth Tones Face Mask with an Average Lovi fit across the board.

### Which is more affordable, Asarai or NIOD?

Neither Asarai nor NIOD has pricing information listed on this page to compare affordability.

### Which causes fewer breakouts, Asarai or NIOD?

NIOD provides High fit levels for oily acne-prone skin with Modulating Glucosides, whereas Asarai offers an Average fit across its products on this page for both acne-prone and oily acne-prone skin.

### Between Asarai and NIOD, which brand offers a face mask?

Asarai offers a face mask with its Earth Tones Face Mask, whereas NIOD does not feature a mask in its products on this page.

### Do any products from Asarai or NIOD contain fragrance?

Every product from Asarai and NIOD on this page lists no fragrance in its ingredients.

### Which brand has been on the market longer, Asarai or NIOD?

NIOD has been on the market longer, having been founded in Canada in 2015, whereas Asarai was founded in 2018.

## Research behind their key ingredients

- [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glucosides · Skin Pharmacology and Physiology, 2012
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glucosides · The Journal of Clinical and Aesthetic Dermatology, 2012
- [Topical application of superoxide dismutase mediated by HIV-TAT peptide attenuates UVB-induced damages in human skin](https://pubmed.ncbi.nlm.nih.gov/27460952/) Superoxide dismutase · European Journal of Pharmaceutics and Biopharmaceutics, 2016
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Terminalia ferdinandiana fruit extract · Dermatologic Therapy, 2020
- [Use of the synthetic superoxide dismutase/catalase mimetic EUK-134 to compensate for seasonal antioxidant deficiency by reducing pre-existing lipid peroxides at the human skin surface](https://pubmed.ncbi.nlm.nih.gov/18492138/) Superoxide dismutase · International Journal of Cosmetic Science, 2004
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [Redefining face contour with a novel anti-aging cosmetic product: an open-label, prospective clinical study](https://pubmed.ncbi.nlm.nih.gov/29180884/) Pseudoalteromonas exopolysaccharides · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Three clinical studies showing the anti-aging benefits of sodium salicylate in human skin](https://pubmed.ncbi.nlm.nih.gov/20883290/) Sodium salicylate · Journal of Cosmetic Dermatology, 2010

## The brands

- Skincare: [Asarai](https://lovi.care/skincare/au/brands/asarai)
- Canadian skincare: [NIOD](https://lovi.care/skincare/au/brands/niod)

## More comparisons

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- [Anua vs Asarai](https://lovi.care/skincare/au/compare/anua-vs-asarai)
- [Anua vs NIOD](https://lovi.care/skincare/au/compare/anua-vs-niod)
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- [The Ordinary vs Asarai](https://lovi.care/skincare/au/compare/the-ordinary-vs-asarai)
- [The Ordinary vs NIOD](https://lovi.care/skincare/au/compare/the-ordinary-vs-niod)
- [Beauty of Joseon vs Asarai](https://lovi.care/skincare/au/compare/beauty-of-joseon-vs-asarai)
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- [COSRX vs Asarai](https://lovi.care/skincare/au/compare/cosrx-vs-asarai)
- [COSRX vs NIOD](https://lovi.care/skincare/au/compare/cosrx-vs-niod)
- [CeraVe vs Asarai](https://lovi.care/skincare/au/compare/cerave-vs-asarai)
- [CeraVe vs NIOD](https://lovi.care/skincare/au/compare/cerave-vs-niod)
- [La Roche-Posay vs Asarai](https://lovi.care/skincare/au/compare/la-roche-posay-vs-asarai)
- [La Roche-Posay vs NIOD](https://lovi.care/skincare/au/compare/la-roche-posay-vs-niod)
- [Dr. Althea vs Asarai](https://lovi.care/skincare/au/compare/dr-althea-vs-asarai)
- [Dr. Althea vs NIOD](https://lovi.care/skincare/au/compare/dr-althea-vs-niod)
- [Some By Mi vs Asarai](https://lovi.care/skincare/au/compare/some-by-mi-vs-asarai)
- [Some By Mi vs NIOD](https://lovi.care/skincare/au/compare/some-by-mi-vs-niod)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/asarai-vs-niod
- United Kingdom: https://lovi.care/skincare/uk/compare/asarai-vs-niod
- Ireland: https://lovi.care/skincare/ie/compare/asarai-vs-niod
- Germany: https://lovi.care/skincare/de/compare/asarai-vs-niod
- France: https://lovi.care/skincare/fr/compare/asarai-vs-niod
- Italy: https://lovi.care/skincare/it/compare/asarai-vs-niod
- Netherlands: https://lovi.care/skincare/nl/compare/asarai-vs-niod
- Spain: https://lovi.care/skincare/es/compare/asarai-vs-niod
- Canada: https://lovi.care/skincare/ca/compare/asarai-vs-niod
- Australia: https://lovi.care/skincare/au/compare/asarai-vs-niod (this page)
- Singapore: https://lovi.care/skincare/sg/compare/asarai-vs-niod
- Saudi Arabia: https://lovi.care/skincare/sa/compare/asarai-vs-niod
- United Arab Emirates: https://lovi.care/skincare/ae/compare/asarai-vs-niod
