# A+ vs Blume

Page: https://lovi.care/skincare/au/compare/a-vs-blume

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

A+ and Blume are two independent skincare brands that offer thoughtfully formulated moisturizers designed to support daily moisture balance. The Indian brand, founded in 1990, relies on mild compositions that suit sensitive skin best, with the 345 Relief Cream serving as its standout product for acne-prone skin. Meanwhile, the Canadian brand, established in 2018, features nourishing formulas that suit sensitive, acne-prone, and dry skin best, highlighted by the Meltdown Gel Cream. While both brands reliably foster a healthy complexion, they differ in their geographic roots, launch years, and specific formulation strengths.

A+ is an Indian skincare brand founded in 1990.

[pitchbook.com](https://pitchbook.com/profiles/company/554388-85)

Blume is a Canadian skincare brand founded in 2018.

[beautymatter.com](https://beautymatter.com/articles/next50-2025-blume) [businessinsider.com](https://www.businessinsider.com/millennial-cofounders-feminine-care-startup-blume-raised-millions-one-month) [tracxn.com](https://tracxn.com/d/companies/blume/__jaX9OkWmricZDTbbibw7yJbRPVQYVtNZDJ0cH8e2j4s) [blume.com](https://www.blume.com/blogs/blume-university/blume-formerly-known-as-ellebox)

This page compares some of the most popular A+ and Blume products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pge0425c8957).

### Popular A+ vs Blume products

#### Blume

- [Meltdown Gel Cream](https://lovi.care/skincare/au/p/blume/meltdown-gel-cream/for/acne-prone-skin) — High fit

#### A+

- [345 Relief Cream](https://lovi.care/skincare/au/p/a/345-relief-cream/for/sensitive-skin) — Average fit

### A+ vs Blume moisturizers

#### Blume

- [Meltdown Gel Cream](https://lovi.care/skincare/au/p/blume/meltdown-gel-cream/for/acne-prone-skin) — High fit

#### A+

- [345 Relief Cream](https://lovi.care/skincare/au/p/a/345-relief-cream/for/sensitive-skin) — Average fit

## Questions and answers

### A+ or Blume: which is better?

Blume is better than A+ because its products on this page have a High Lovi fit for acne-prone, oily, and dry skin, whereas A+ only has an Average or Low fit across those same types.

### What is the difference between A+ and Blume?

Blume has a High Lovi fit for acne-prone, oily, sensitive, combination, and dry skin with its Meltdown Gel Cream, whereas A+ has an Average or Low fit across those same skin types for its 345 Relief Cream. Both brands list no fragrance in the products on this page.

### A+ or Blume: which moisturizer is better?

Blume has a High Lovi fit for acne-prone, oily, dry, sensitive, and combination skin with Meltdown Gel Cream, whereas A+ has an Average Lovi fit for its moisturizer across these skin types. Every product on this page from both brands lists no fragrance in its ingredients.

### Which is more affordable, A+ or Blume?

Neither A+ nor Blume is more affordable based on the information provided on this page, as pricing details are not listed for either brand.

### Which causes fewer breakouts, A+ or Blume?

Blume is the better choice for acne-prone skin because Meltdown Gel Cream has a High Lovi fit for acne-prone and oily acne-prone skin, whereas the products on this page by A+ only have an Average fit for those skin types.

### In what year and country were A+ and Blume founded?

A+ was founded in 1990 in India, while Blume was founded in 2018 in Canada.

### How do the Lovi fit levels of the A+ 345 Relief Cream and the Blume Meltdown Gel Cream compare for sensitive skin?

Blume Meltdown Gel Cream has a High Lovi fit for sensitive skin, while A+ 345 Relief Cream has an Average fit.

### Do the products from A+ and Blume contain fragrance in their ingredients?

Every product on this page from both A+ and Blume lists no fragrance in its ingredients.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract · Indian Journal of Pharmaceutical Sciences, 2016
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramides · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [Clinical, biometric and structural evaluation of the long-term effects of a topical treatment with ascorbic acid and madecassoside in photoaged human skin](https://pubmed.ncbi.nlm.nih.gov/18503551/) Centella asiatica leaf extract · Experimental Dermatology, 2008
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Centella asiatica leaf extract · International Journal of Pharmaceutics, 2024
- [Standardized Terminalia chebula Fruit Extract: A Natural Ingredient That Provides Long-Lasting Antioxidant Protection and Reverses Visible Signs of Pollution-Induced Skin Damage](https://pubmed.ncbi.nlm.nih.gov/34557011/) Terminalia chebula fruit extract · Clinical, Cosmetic and Investigational Dermatology, 2021
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Prospective, Randomized, Double-Blind Assessment of Supramolecular Bakuchiol and Terminalia Chebula Extract for Facial Photoaging in Chinese Sensitive Skin Population](https://pubmed.ncbi.nlm.nih.gov/41424674/) Terminalia chebula fruit extract · Health Science Reports, 2025

## The brands

- Indian skincare: [A+](https://lovi.care/skincare/au/brands/a)
- Canadian skincare: [Blume](https://lovi.care/skincare/au/brands/blume)

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- [La Roche-Posay vs A+](https://lovi.care/skincare/au/compare/la-roche-posay-vs-a)
- [La Roche-Posay vs Blume](https://lovi.care/skincare/au/compare/la-roche-posay-vs-blume)
- [Dr. Althea vs A+](https://lovi.care/skincare/au/compare/dr-althea-vs-a)
- [Dr. Althea vs Blume](https://lovi.care/skincare/au/compare/dr-althea-vs-blume)
- [Some By Mi vs A+](https://lovi.care/skincare/au/compare/some-by-mi-vs-a)
- [Some By Mi vs Blume](https://lovi.care/skincare/au/compare/some-by-mi-vs-blume)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/a-vs-blume
- United Kingdom: https://lovi.care/skincare/uk/compare/a-vs-blume
- Ireland: https://lovi.care/skincare/ie/compare/a-vs-blume
- Germany: https://lovi.care/skincare/de/compare/a-vs-blume
- France: https://lovi.care/skincare/fr/compare/a-vs-blume
- Italy: https://lovi.care/skincare/it/compare/a-vs-blume
- Netherlands: https://lovi.care/skincare/nl/compare/a-vs-blume
- Spain: https://lovi.care/skincare/es/compare/a-vs-blume
- Canada: https://lovi.care/skincare/ca/compare/a-vs-blume
- Australia: https://lovi.care/skincare/au/compare/a-vs-blume (this page)
- Singapore: https://lovi.care/skincare/sg/compare/a-vs-blume
- Saudi Arabia: https://lovi.care/skincare/sa/compare/a-vs-blume
- United Arab Emirates: https://lovi.care/skincare/ae/compare/a-vs-blume
