# TIRTIR skincare

Page: https://lovi.care/skincare/au/brands/tirtir

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

TIRTIR is a Korean skincare brand founded in 2017 and owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

TIRTIR is beloved for its thoughtful range of toners, moisturizers, [serums](https://lovi.care/skincare/au/ingredients/serum), and exfoliants that rely on gentle, nourishing formulas. Its products suit dry skin and sensitive skin best due to their soothing and hydrating qualities. To address specific concerns, the brand offers the Milk Skin Toner Light for acne-prone skin, the Milk Skin Toner for skin with dark spots, and the SOS Serum for mature skin. Through these targeted offerings, its formulations work harmoniously to restore balance and support a healthy complexion.

This page covers some of the most popular TIRTIR products; for the whole TIRTIR range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgce59b8a144).

### Other TIRTIR products

#### Other products

- [Milk Skin Toner](https://lovi.care/skincare/au/p/tirtir/milk-skin-toner/for/sensitive-skin) — High fit — [A$36.80 at Amazon](https://www.amazon.com.au/dp/B0CG1H8YRS?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Milk Skin Toner Light](https://lovi.care/skincare/au/p/tirtir/milk-skin-toner-light/for/acne-prone-skin) — Superior fit — [A$42.90 at Amazon](https://www.amazon.com.au/dp/B0CW4N7Y6L?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [Ceramic Cream](https://lovi.care/skincare/au/p/tirtir/ceramic-cream/for/dry-sensitive-skin) — Average fit — [A$42.30 at Amazon](https://www.amazon.com.au/dp/B08B16L82R?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1)
- [SOS Serum](https://lovi.care/skincare/au/p/tirtir/sos-serum/for/dry-skin) — Superior fit
- [Hydro Boost Enzyme Cleansing Powder](https://lovi.care/skincare/au/p/tirtir/hydro-boost-enzyme-cleansing-powder/for/acne-prone-skin) — Average fit
- [Glossy Coating Mist](https://lovi.care/skincare/au/p/tirtir/glossy-coating-mist/for/dry-skin) — High fit

## People Say

★4.5

Overall rating based on 4.2k+ reviews

Reviewers most often praise TIRTIR for deep hydration, a glass skin glow, and improved skin texture. The most common complaints are a sticky or heavy finish and potential for breakouts.

### Highlights

- Intense hydration toners Mostly Mentioned “skin felt soft, plump, and well-moisturized — Milk Skin Toner” “quenched my dehydrated skin — Milk Skin Toner Light”
- Deep hydration moisturizers Mostly Mentioned “deeply moisturizes — SOS Serum” “lifesaver for dry skin — Ceramic Cream”
- Glass skin glow toners Mostly Mentioned “gives you glass skin — Milk Skin Toner” “gave me instant glass skin — Milk Skin Toner Light”
- Soothing toners Mostly Mentioned “calming and soothing effects — Milk Skin Toner” “calmed my redness — Milk Skin Toner Light”
- Expensive for quantity Sometimes Noted “Pricey for quantity — Glossy Coating Mist” “Pricy — Hydro Boost Enzyme Cleansing Powder”
- Breakout-causing toners Sometimes Noted “started developing closed comedones — Milk Skin Toner” “caused tiny whiteheads — Milk Skin Toner Light”

Sources: lovi.care, iherb.com, ulta.com, olivekollection.com, yesstyle.com, reddit.com, and more

## Questions and answers

### Is TIRTIR good for oily skin?

Yes, TIRTIR is good for oily skin because Lovi rates the TIRTIR-focused routine Superior for this skin type. Reviewers mostly mention the intense hydration and soothing feel of the toners, and every TIRTIR product on this page lists no fragrance.

### Is TIRTIR worth it?

TIRTIR may be worth it for shoppers seeking fragrance-free hydration, as the TIRTIR products on this page list no fragrance in their ingredients. Reviewers mostly mention that the brand offers intense hydration and soothing toners, though some note the products can be expensive for the quantity.

### What are TIRTIR's best products?

TIRTIR's best products for the skin types the brand fits best are SOS [Serum](https://lovi.care/skincare/au/ingredients/serum) for dry skin, and Milk Skin Toner Light for oily and acne-prone skin, which Lovi rates Superior for those skin types.

### Which TIRTIR moisturizer is best for dry skin?

The best TIRTIR moisturizer for dry skin on this page is SOS Serum, which Lovi rates Superior for dry skin, followed by Ceramic Cream, which Lovi rates Average.

### Does TIRTIR cause breakouts?

Some reviewers note that certain TIRTIR toners may occasionally cause breakouts, though the Milk Skin Toner and Milk Skin Toner Light are rated High and Superior for acne-prone skin.

### Is TIRTIR fragrance-free?

Yes, every product among the TIRTIR products on this page lists no fragrance in its ingredients.

### What are the key ingredients in TIRTIR products?

TIRTIR products use ingredients like [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide) to help fade dark spots, [sodium hyaluronate](https://lovi.care/skincare/au/ingredients/hyaluronic-acid) to bring deep hydration, and [panthenol](https://lovi.care/skincare/au/ingredients/panthenol) to calm the skin.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### How do I build a TIRTIR skincare routine?

To build a TIRTIR routine for dry skin, start your morning by cleansing, applying Milk Skin Toner Light, using Ceramic Cream as a moisturizer, and finishing with SPF. In the evening, use a pre-cleanser, cleanser, Ceramic Cream, and a serum or treatment if needed. Once a week, add an enzyme powder like Hydro Boost Enzyme Cleansing Powder and a nourishing mask into your cleansing and moisturizing steps.

### Where can I buy TIRTIR, and how much does it cost?

TIRTIR products are available at stores in Australia, with prices on this page ranging from A$36.80 to A$42.90.

### What are good alternatives to TIRTIR?

Good alternatives to TIRTIR are SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which also have dedicated pages on Lovi.

### TIRTIR vs SKIN1004: which is better?

TIRTIR and SKIN1004 are both strong choices, with Lovi rating the TIRTIR-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. SKIN1004 is similarly rated Superior for dry and sensitive skin, but its routines for oily, combination, and acne-prone skin are rated High.

### Who owns TIRTIR, and where is it from?

TIRTIR is a Korean brand founded in 2017, owned by Goodai Global Inc. since 2024.

[pitchbook.com](https://pitchbook.com/profiles/company/469860-40) [goodai-global.com](https://www.goodai-global.com/en/company/history) [tracxn.com](https://tracxn.com/d/companies/tirtir/__PPLhvxuSMp2zGwrn3gyckmmTwdGAw9hLgFEsGw_HFuc) [en.namu.wiki](https://en.namu.wiki/w/%ED%8B%B0%EB%A5%B4%ED%8B%B0%EB%A5%B4)

### Is TIRTIR cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TIRTIR as cruelty-free.

### Is TIRTIR good for dry skin?

Yes, TIRTIR is well-suited for dry skin, and Lovi rates the TIRTIR-focused routine Superior for dry skin. Reviewers often mention intense hydration from the toners and deep hydration from the moisturizers. SOS Serum offers a Superior fit for dry skin, and Milk Skin Toner Light offers a High fit.

### Is TIRTIR good for sensitive skin?

Yes, TIRTIR is well-suited for sensitive skin because the brand-focused routine for this skin type achieves a Superior fit on Lovi. Lovi rates the SOS Serum High and the Milk Skin Toner High for sensitive skin. Furthermore, the TIRTIR products on this page list no fragrance in their ingredients.

### Is TIRTIR good for acne-prone skin?

Yes, TIRTIR is a great choice for acne-prone skin, as Lovi rates the brand-focused routines Superior for this skin type. The individual products on the page, such as the Milk Skin Toner Light and SOS Serum, also fit acne-prone skin with High or Superior ratings.

### Is TIRTIR good for skin with dark spots?

Yes, TIRTIR is good for skin with dark spots because Lovi rates the Milk Skin Toner Light Superior and the Milk Skin Toner High for this skin concern. These products help improve uneven tone with ingredients that manage dark patches.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Is TIRTIR good for mature skin?

TIRTIR is generally well-suited for mature skin, as Lovi rates the SOS Serum and Milk Skin Toner Light High or Superior for this skin type. However, the Milk Skin Toner is rated Low for mature skin, so shoppers should choose specific items carefully.

## Research behind TIRTIR's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Skin delivery of epigallocatechin-3-gallate (EGCG) and hyaluronic acid loaded nano-transfersomes for antioxidant and anti-aging effects in UV radiation induced skin damage](https://pubmed.ncbi.nlm.nih.gov/28155509/) Sodium hyaluronate · Drug Delivery, 2017
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Collagen Supplements for Aging and Wrinkles: A Paradigm Shift in the Fields of Dermatology and Cosmetics](https://pubmed.ncbi.nlm.nih.gov/35223163/) Collagen · Dermatology Practical & Conceptual, 2022
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Centella asiatica leaf water · Indian Journal of Pharmaceutical Sciences, 2016
- [Use of Collagen in Cosmetic Products](https://pubmed.ncbi.nlm.nih.gov/38534748/) Collagen · Current Issues in Molecular Biology, 2024
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Licochalcone A activates Nrf2 in vitro and contributes to licorice extract-induced lowered cutaneous oxidative stress in vivo](https://pubmed.ncbi.nlm.nih.gov/25381913/) Licorice root extract · Experimental Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Centella asiatica leaf water · Journal of Alternative and Complementary Medicine, 2020
- [Cytotoxicity of lecithin-based nanoemulsions on human skin cells and ex vivo skin permeation: Comparison to conventional surfactant types](https://pubmed.ncbi.nlm.nih.gov/31158455/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2019
- [The anti-wrinkle efficacy of argireline, a synthetic hexapeptide, in Chinese subjects: a randomized, placebo-controlled study](https://pubmed.ncbi.nlm.nih.gov/23417317/) Acetyl hexapeptide-8 · American Journal of Clinical Dermatology, 2013
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Effects of lecithin-based nanoemulsions on skin: Short-time cytotoxicity MTT and BrdU studies, skin penetration of surfactants and additives and the delivery of curcumin](https://pubmed.ncbi.nlm.nih.gov/32165223/) Hydrogenated lecithin · International Journal of Pharmaceutics, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel extract · Phytochemistry, 2001
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Centella asiatica leaf water · Molecules, 2023
- [The pivotal role of Bifida Ferment Lysate on reinforcing the skin barrier function and maintaining homeostasis of skin defenses in vitro](https://pubmed.ncbi.nlm.nih.gov/37218728/) Bifida ferment filtrate · Journal of Cosmetic Dermatology, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Lecithin-based nanoemulsions of traditional herbal wound healing agents and their effect on human skin cells](https://pubmed.ncbi.nlm.nih.gov/34798283/) Hydrogenated lecithin · European Journal of Pharmaceutics and Biopharmaceutics, 2022
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [The efficacy study of the combination of tripeptide-10-citrulline and acetyl hexapeptide-3. A prospective, randomized controlled study](https://pubmed.ncbi.nlm.nih.gov/28150423/) Acetyl hexapeptide-8 · Journal of Cosmetic Dermatology, 2017
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Aloe barbadensis flower extract, Betaine · Molecules, 2024
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Epigallocatechin Gallate Enzymatic Alpha Glucosylation Potentiates Its Skin-Lightening Activity-Involvement of Skin Microbiota](https://pubmed.ncbi.nlm.nih.gov/39598779/) Camellia sinensis leaf extract · Molecules, 2024
- [Treatment of mild to moderate acne with a fixed combination of hydroxypinacolone retinoate, retinol glycospheres and papain glycospheres](https://pubmed.ncbi.nlm.nih.gov/25876142/) Papain · Giornale Italiano Di Dermatologia E Venereologia, 2015
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects](https://pubmed.ncbi.nlm.nih.gov/23607739/) Acetyl hexapeptide-8 · Journal of Cosmetic and Laser Therapy, 2013
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Poly-γ-Glutamic Acid from a Novel Bacillus subtilis Strain: Strengthening the Skin Barrier and Improving Moisture Retention in Keratinocytes and a Reconstructed Skin Model](https://pubmed.ncbi.nlm.nih.gov/39940752/) Polyglutamic acid · International Journal of Molecular Sciences, 2025
- [Upcycled Cocoa Pod Husk: A Sustainable Source of Phenol and Polyphenol Ingredients for Skin Hydration, Whitening, and Anti-Aging](https://pubmed.ncbi.nlm.nih.gov/40724627/) Theobroma cacao seed extract · Life, 2025
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## TIRTIR routines

- 92% fit: [Routine for dry skin](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/dry-skin)
- 91% fit: [Routine for oily skin](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/oily-skin)
- 90% fit: [Routine for combination skin](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/combination-skin)
- 92% fit: [Routine for sensitive skin](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/sensitive-skin)
- 92% fit: [Routine for acne-prone skin](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/acne-prone-skin)
- 90% fit: [Routine for mature skin](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/mature-skin)
- 90% fit: [Routine for skin with dark spots](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/dark-spots)
- 91% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/dry-sensitive-skin)
- 92% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/au/brands/tirtir/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

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- British skincare: [BYOMA](https://lovi.care/skincare/au/brands/byoma)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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