# MERIT skincare Page: https://lovi.care/skincare/au/brands/merit The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia. MERIT is an American skincare brand founded in 2021 and owned by Power Beauty Co.. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/merit-lands-minority-investment-from-vasiliki-petrou-led-semcap-beauty) MERIT is loved for its nourishing moisturizers and thoughtful formulas. Its products suit balanced, dry, and combination skin types best. The standout products for particular concerns include the Great Skin Instant Glow [Serum](https://lovi.care/skincare/au/ingredients/serum) for acne-prone skin. These daily essentials work harmoniously to support a healthy and radiant complexion. - [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/merit) This page covers some of the most popular MERIT products; for the whole MERIT range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgdafa271eef). ### MERIT moisturizers #### Moisturizers - [Great Skin Instant Glow Serum](https://lovi.care/skincare/au/p/merit/great-skin-instant-glow-serum/for/dry-sensitive-skin) — High fit ## Questions and answers ### Is MERIT worth it? MERIT is worth considering because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every product on this page is formulated without fragrance. ### What are MERIT's best products? MERIT does not have a single best product listed on this page, as it features just the Great Skin Instant Glow [Serum](https://lovi.care/skincare/au/ingredients/serum). Lovi rates this moisturizer High for dry sensitive skin and Average for dry, oily, and other skin types. ### Which MERIT moisturizer is best for dry skin? The Great Skin Instant Glow Serum is the moisturizer on this page for dry skin, where Lovi rates it Average. ### Does MERIT cause breakouts? MERIT is unlikely to cause breakouts because every product from the brand on this page leaves out fragrance. Lovi rates Great Skin Instant Glow Serum Average for acne-prone skin. ### Is MERIT fragrance-free? Yes, every one of the MERIT products on this page lists no fragrance in its ingredients. ### What are the key ingredients in MERIT products? MERIT products on this page include key ingredients such as [sodium hyaluronate](https://lovi.care/skincare/au/ingredients/hyaluronic-acid), [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide), and [tocopherol](https://lovi.care/skincare/au/ingredients/vitamin-e). These ingredients help keep skin soft, smooth, and calm. [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) [Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/) ### How do I build a MERIT skincare routine? To build a MERIT skincare routine, start by using the Great Skin Instant Glow Serum as your daily moisturizer. Lovi rates the MERIT-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to MERIT? Good alternatives to MERIT include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These similar skincare brands also have pages on Lovi. ### MERIT vs CeraVe: which is better? MERIT is better than CeraVe, as Lovi rates the MERIT routines Superior and the CeraVe routines High across dry, oily, sensitive, combination, and acne-prone skin. ### Who owns MERIT, and where is it from? MERIT is an American brand founded in 2021, owned by Power Beauty Co.. [cosmeticsbusiness.com](https://cosmeticsbusiness.com/merit-lands-minority-investment-from-vasiliki-petrou-led-semcap-beauty) ### Is MERIT cruelty-free? Yes: Leaping Bunny lists MERIT as cruelty-free. [Leaping Bunny](https://www.leapingbunny.org/brand/merit) ## Research behind MERIT's key ingredients - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/au/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/au/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/au/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/au/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/au/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/au/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/au/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/au/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/au/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/au/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/au/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/au/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/au/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/au/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/au/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/au/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/au/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/au/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/au/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/au/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/au/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/au/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/au/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/au/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/au/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/au/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/au/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/au/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/au/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/au/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/merit - United Kingdom: https://lovi.care/skincare/uk/brands/merit - Ireland: https://lovi.care/skincare/ie/brands/merit - Germany: https://lovi.care/skincare/de/brands/merit - France: https://lovi.care/skincare/fr/brands/merit - Italy: https://lovi.care/skincare/it/brands/merit - Netherlands: https://lovi.care/skincare/nl/brands/merit - Spain: https://lovi.care/skincare/es/brands/merit - Canada: https://lovi.care/skincare/ca/brands/merit - Australia: https://lovi.care/skincare/au/brands/merit (this page) - Singapore: https://lovi.care/skincare/sg/brands/merit - Saudi Arabia: https://lovi.care/skincare/sa/brands/merit - United Arab Emirates: https://lovi.care/skincare/ae/brands/merit