# Liz Earle skincare Page: https://lovi.care/skincare/au/brands/liz-earle The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia. Liz Earle is a British skincare brand founded in 1995 and owned by Sycamore Partners since 2025. [en.wikipedia.org](https://en.wikipedia.org/wiki/Walgreens_Boots_Alliance) [tracxn.com](https://tracxn.com/d/companies/liz-earle/__qKIZLLvmZVLLnOWfda0ihlBBFmihff1HnHTN-AhHU-8) Liz Earle is universally loved for its botanical cleansers and expertly balanced formulas. Its products suit sensitive, dry, and combination skin best due to their gentle, nourishing nature. For acne-prone skin, the standout product is the Cleanse & Polish Hot Cloth Cleanser. Together, these thoughtful preparations work to gently purify and restore the complexion. - [Cruelty-free · Leaping Bunny](https://www.leapingbunny.org/brand/liz-earle) - [Cruelty-free · Cruelty Free International](https://www.crueltyfreeinternational.org/approved-brands/listing/liz-earle/) This page covers some of the most popular Liz Earle products; for the whole Liz Earle range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgb9b6387da3). ### Liz Earle cleansers #### Cleansers - [Cleanse & Polish Hot Cloth Cleanser](https://lovi.care/skincare/au/p/liz-earle/cleanse-and-polish-hot-cloth-cleanser/for/dry-sensitive-skin) — Average fit ## Questions and answers ### Is Liz Earle worth it? Liz Earle is worth it because the Liz Earle products on this page are fragrance-free, and Lovi rates the Liz Earle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are Liz Earle's best products? Liz Earle does not have a single standout product on this page, as Cleanse & Polish Hot Cloth Cleanser shows average or low fit across all skin types. However, the Liz Earle products on this page are all free of added fragrance. Lovi rates the Liz Earle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Which Liz Earle cleanser is best for oily skin? Cleanse & Polish Hot Cloth Cleanser is the cleanser on this page for oily skin, where Lovi rates it Average. ### Does Liz Earle cause breakouts? Liz Earle is unlikely to cause breakouts, and Lovi rates the Liz Earle-focused routine Superior for acne-prone skin. Every product on this page also lists no fragrance in its ingredients. ### Is Liz Earle fragrance-free? Yes, every one of the Liz Earle products on this page lists no fragrance in its ingredients, making them free of added scents. ### What are the key ingredients in Liz Earle products? Liz Earle products feature key ingredients like [glycerin](https://lovi.care/skincare/au/ingredients/glycerin), [panthenol](https://lovi.care/skincare/au/ingredients/panthenol), and plant [extracts](https://lovi.care/skincare/au/ingredients/extract) that help keep skin soft and calm. Glycerin helps lock in moisture, while panthenol helps support the skin barrier. Lovi rates the Liz Earle-focused routine Superior for dry skin. [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/) ### How do I build a Liz Earle skincare routine? To build a Liz Earle skincare routine, use the Cleanse & Polish Hot Cloth Cleanser as the main step. Lovi rates the Liz Earle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to Liz Earle? Good alternatives to Liz Earle include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, all of which have dedicated pages on Lovi. ### Liz Earle vs BYOMA: which is better? Liz Earle and BYOMA are equally good for dry, oily, sensitive, combination, and acne-prone skin because Lovi rates both brands Superior for all these skin types. Every Liz Earle product on this page also lists no fragrance in its ingredients. ### Who owns Liz Earle, and where is it from? Liz Earle is a British brand founded in 1995, owned by Sycamore Partners since 2025. [en.wikipedia.org](https://en.wikipedia.org/wiki/Walgreens_Boots_Alliance) [tracxn.com](https://tracxn.com/d/companies/liz-earle/__qKIZLLvmZVLLnOWfda0ihlBBFmihff1HnHTN-AhHU-8) ### Is Liz Earle cruelty-free? Yes: Cruelty Free International and Leaping Bunny list Liz Earle as cruelty-free. [Leaping Bunny](https://www.leapingbunny.org/brand/liz-earle) [Cruelty Free International](https://www.crueltyfreeinternational.org/approved-brands/listing/liz-earle/) ## Research behind Liz Earle's key ingredients - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomile extract · International Journal of Molecular Medicine, 2016 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Rosmarinic Acid, as an NHE1 Activator, Decreases Skin Surface pH and Improves the Skin Barrier Function](https://pubmed.ncbi.nlm.nih.gov/35409270/) Rosemary leaf extract · International Journal of Molecular Sciences, 2022 - [In Vitro and Clinical Safety Assessment of the Multiple W/O/W Emulsion Based on the Active Ingredients from Rosmarinus officinalis L., Avena sativa L. and Linum usitatissimum L](https://pubmed.ncbi.nlm.nih.gov/34065623/) Rosemary leaf extract · Pharmaceutics, 2021 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 - [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023 ## Similar brands - British skincare: [BYOMA](https://lovi.care/skincare/au/brands/byoma) - British skincare: [The INKEY List](https://lovi.care/skincare/au/brands/the-inkey-list) - British skincare: [Medik8](https://lovi.care/skincare/au/brands/medik8) - British skincare: [Simple](https://lovi.care/skincare/au/brands/simple) - British skincare: [Elemis](https://lovi.care/skincare/au/brands/elemis) - British skincare: [Pixi](https://lovi.care/skincare/au/brands/pixi) - British skincare: [Charlotte Tilbury](https://lovi.care/skincare/au/brands/charlotte-tilbury) - British skincare: [No7](https://lovi.care/skincare/au/brands/no7) - British skincare: [REN Clean Skincare](https://lovi.care/skincare/au/brands/ren-clean-skincare) - British skincare: [facefacts](https://lovi.care/skincare/au/brands/facefacts) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/au/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/au/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/au/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/au/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/au/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/au/brands/cosrx) - American skincare: [CeraVe](https://lovi.care/skincare/au/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/au/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/au/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/au/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/au/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/au/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/au/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/au/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/au/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/au/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/au/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/au/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/au/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/au/brands/d-alba) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/liz-earle - United Kingdom: https://lovi.care/skincare/uk/brands/liz-earle - Ireland: https://lovi.care/skincare/ie/brands/liz-earle - Germany: https://lovi.care/skincare/de/brands/liz-earle - France: https://lovi.care/skincare/fr/brands/liz-earle - Italy: https://lovi.care/skincare/it/brands/liz-earle - Netherlands: https://lovi.care/skincare/nl/brands/liz-earle - Spain: https://lovi.care/skincare/es/brands/liz-earle - Canada: https://lovi.care/skincare/ca/brands/liz-earle - Australia: https://lovi.care/skincare/au/brands/liz-earle (this page) - Singapore: https://lovi.care/skincare/sg/brands/liz-earle - Saudi Arabia: https://lovi.care/skincare/sa/brands/liz-earle - United Arab Emirates: https://lovi.care/skincare/ae/brands/liz-earle