# IT Cosmetics skincare Page: https://lovi.care/skincare/au/brands/it-cosmetics The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia. IT Cosmetics is an American skincare brand founded in 2008 and owned by L'Oréal since 2016. [loreal-finance.com](https://www.loreal-finance.com/eng/news-release/loreal-signs-agreement-acquire-it-cosmetics) IT Cosmetics is beloved for its moisturizers and [serums](https://lovi.care/skincare/au/ingredients/serum), each formulated with precise ingredients that nurture the complexion. Its products suit dry, normal, and combination skin types best. The standout products for particular concerns include the Bye Bye Dark Spots Serum for acne-prone skin, the Confidence in a Cream for skin with dark spots, and the Confidence in a Gel Lotion for mature skin. Through these carefully measured offerings, the brand delivers thoughtful hydration and targeted care. This page covers some of the most popular IT Cosmetics products; for the whole IT Cosmetics range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg25c2270dfe). ### Other IT Cosmetics products #### Other products - [Confidence in a Cream](https://lovi.care/skincare/au/p/it-cosmetics/confidence-in-a-cream/for/mature-skin) — Superior fit — [A$119.24 at Amazon](https://www.amazon.com.au/dp/B09TV4XXD3?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1) - [Confidence in a Gel Lotion](https://lovi.care/skincare/au/p/it-cosmetics/confidence-in-a-gel-lotion/for/combination-skin) — High fit - [Bye Bye Dark Spots Serum](https://lovi.care/skincare/au/p/it-cosmetics/bye-bye-dark-spots-serum/for/oily-skin) — High fit ## Questions and answers ### Is IT Cosmetics worth it? IT Cosmetics is worth it for shoppers seeking a high-performing routine, as Lovi rates the IT Cosmetics-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The IT Cosmetics products on this page help keep skin soft and balanced, though shoppers should note that Confidence in a Cream includes fragrance. ### What are IT Cosmetics's best products? IT Cosmetics's best products depend on the skin type, with Confidence in a Cream acting as a top moisturizer for mature, dry, and sensitive skin, while Bye Bye Dark Spots [Serum](https://lovi.care/skincare/au/ingredients/serum) works best for oily and acne-prone skin. Lovi rates the overall IT Cosmetics-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Which IT Cosmetics moisturizer is best for dry skin? Confidence in a Cream is the best moisturizer for dry skin, which Lovi rates High for dry skin, followed by Confidence in a Gel Lotion which is rated Average. [Glycerin](https://lovi.care/skincare/au/ingredients/glycerin) in these formulas helps keep dry skin soft and smooth. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### Does IT Cosmetics cause breakouts? IT Cosmetics is unlikely to cause breakouts, as its products on this page include lightweight options like Confidence in a Gel Lotion and Bye Bye Dark Spots Serum that suit acne-prone skin well. Lovi rates the IT Cosmetics-focused routine Superior for acne-prone skin. ### Is IT Cosmetics fragrance-free? No, the IT Cosmetics products on this page are not all fragrance-free, as Confidence in a Cream lists fragrance while the other two do not. ### What are the key ingredients in IT Cosmetics products? IT Cosmetics products contain ingredients like [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide), which helps reduce dark spots, and [sodium hyaluronate](https://lovi.care/skincare/au/ingredients/hyaluronic-acid), which supports skin hydration. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) ### How do I build a IT Cosmetics skincare routine? To build an IT Cosmetics skincare routine, layer Confidence in a Cream or Confidence in a Gel Lotion to keep skin soft and smooth, and use Bye Bye Dark Spots Serum to help fade dark spots. Lovi rates IT Cosmetics-focused routines Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) ### Where can I buy IT Cosmetics, and how much does it cost? IT Cosmetics products are sold in Australia and priced around A$119.24 on this page. Additional retailers and pricing may vary depending on the specific store. ### What are good alternatives to IT Cosmetics? Good alternatives to IT Cosmetics include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica, which all have dedicated pages on Lovi. ### IT Cosmetics vs CeraVe: which is better? IT Cosmetics is better than CeraVe on Lovi for every skin type, rating Superior for dry, oily, sensitive, combination, and acne-prone skin compared to CeraVe's High fit. ### Who owns IT Cosmetics, and where is it from? IT Cosmetics is an American brand founded in 2008, owned by L'Oréal since 2016. [loreal-finance.com](https://www.loreal-finance.com/eng/news-release/loreal-signs-agreement-acquire-it-cosmetics) ### Is IT Cosmetics cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IT Cosmetics as cruelty-free. ## Research behind IT Cosmetics's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020 - [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022 - [Evaluation of dermal extracellular matrix and epidermal-dermal junction modifications using matrix-assisted laser desorption/ionization mass spectrometric imaging, in vivo reflectance confocal microscopy, echography, and histology: effect of age and peptide applications](https://pubmed.ncbi.nlm.nih.gov/25817264/) Palmitoyl tetrapeptide-7 · Journal of Cosmetic Dermatology, 2015 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Melanogenesis effects of rice protein hydrolysate and its characteristic peptides Leu-Leu-Lys, Leu-Pro-Lys, and pyroGlu-Lys on UVB-induced human epidermal melanocyte cells](https://pubmed.ncbi.nlm.nih.gov/32955075/) Hydrolyzed rice protein · Food & Function, 2020 - [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 3-o-ethyl ascorbic acid · Polymers, 2023 - [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Shea butter · Lasers in Medical Science, 2025 - [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/au/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/au/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/au/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/au/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/au/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/au/brands/dermalogica) - 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Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/it-cosmetics - United Kingdom: https://lovi.care/skincare/uk/brands/it-cosmetics - Ireland: https://lovi.care/skincare/ie/brands/it-cosmetics - Germany: https://lovi.care/skincare/de/brands/it-cosmetics - France: https://lovi.care/skincare/fr/brands/it-cosmetics - Italy: https://lovi.care/skincare/it/brands/it-cosmetics - Netherlands: https://lovi.care/skincare/nl/brands/it-cosmetics - Spain: https://lovi.care/skincare/es/brands/it-cosmetics - Canada: https://lovi.care/skincare/ca/brands/it-cosmetics - Australia: https://lovi.care/skincare/au/brands/it-cosmetics (this page) - Singapore: https://lovi.care/skincare/sg/brands/it-cosmetics - Saudi Arabia: https://lovi.care/skincare/sa/brands/it-cosmetics - United Arab Emirates: https://lovi.care/skincare/ae/brands/it-cosmetics