# Epimax skincare

Page: https://lovi.care/skincare/au/brands/epimax

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

Epimax is a British skincare brand founded in 2019 and owned by H.I.G. Capital since 2021.

[epimax.co.uk](https://epimax.co.uk/about/)

Epimax is loved for its nourishing moisturizers and gentle formulas. Its products suit dry, sensitive, and eczema-prone skin best due to their soothing nature. The standout products for particular concerns include the Cream for acne-prone skin, the Ointment for very dry areas, and the Excis for rough patches. These reliable formulations work harmoniously to protect and restore the skin barrier.

This page covers some of the most popular Epimax products; for the whole Epimax range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgbbf02778cf).

### Epimax moisturizers

#### Moisturizers

- [Cream](https://lovi.care/skincare/au/p/epimax/cream/for/dry-sensitive-skin) — High fit

## Questions and answers

### Is Epimax worth it?

Epimax is worth it because Lovi rates the brand-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Every Epimax product on this page also lists no fragrance in its ingredients.

### What are Epimax's best products?

Epimax Cream is the standout moisturizer on this page, and Lovi rates it High for dry sensitive skin. The Epimax products on this page list no fragrance.

### Which Epimax moisturizer is best for dry skin?

Epimax Cream is the best moisturizer on this page for dry skin, where Lovi rates it Average. The Epimax products on this page list no fragrance in their ingredients.

### Does Epimax cause breakouts?

Epimax Cream is unlikely to cause breakouts for most people, as Lovi rates it Low for oily and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

### Is Epimax fragrance-free?

Yes, every product from the Epimax products on this page lists no fragrance in its ingredients, making them free of added scents.

### What are the key ingredients in Epimax products?

Epimax products key ingredients include [white soft paraffin](https://lovi.care/skincare/au/ingredients/petrolatum), [liquid paraffin](https://lovi.care/skincare/au/ingredients/mineral-oil), and [glycerin](https://lovi.care/skincare/au/ingredients/glycerin), which help lock in moisture and soothe dry skin. Every product from the Epimax products on this page lists no fragrance in its ingredients.

[Journal of the American Academy of Dermatology, 1992](https://pubmed.ncbi.nlm.nih.gov/1564142/)

### How do I build a Epimax skincare routine?

To build an Epimax routine, you use Epimax Cream, which Lovi rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Every Epimax product on this page lists no fragrance in its ingredients.

### What are good alternatives to Epimax?

Good alternatives to Epimax include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi, which also have pages on Lovi. Lovi rates the Epimax-focused routines as Superior for all skin types, similar to the alternative brands.

### Epimax vs BYOMA: which is better?

Epimax and BYOMA are both great choices, as Lovi rates both brands Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. The Epimax products on this page are also fragrance-free, giving shoppers a simple way to care for their skin.

### Who owns Epimax, and where is it from?

Epimax is a British brand founded in 2019, owned by H.I.G. Capital since 2021.

[epimax.co.uk](https://epimax.co.uk/about/)

### Is Epimax cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Epimax as cruelty-free.

## Research behind Epimax's key ingredients

- [Effects of petrolatum on stratum corneum structure and function](https://pubmed.ncbi.nlm.nih.gov/1564142/) White soft paraffin · Journal of the American Academy of Dermatology, 1992
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017

## Similar brands

- British skincare: [BYOMA](https://lovi.care/skincare/au/brands/byoma)
- British skincare: [The INKEY List](https://lovi.care/skincare/au/brands/the-inkey-list)
- British skincare: [Medik8](https://lovi.care/skincare/au/brands/medik8)
- British skincare: [Simple](https://lovi.care/skincare/au/brands/simple)
- British skincare: [Elemis](https://lovi.care/skincare/au/brands/elemis)
- British skincare: [Pixi](https://lovi.care/skincare/au/brands/pixi)
- British skincare: [Charlotte Tilbury](https://lovi.care/skincare/au/brands/charlotte-tilbury)
- British skincare: [No7](https://lovi.care/skincare/au/brands/no7)
- British skincare: [REN Clean Skincare](https://lovi.care/skincare/au/brands/ren-clean-skincare)
- British skincare: [facefacts](https://lovi.care/skincare/au/brands/facefacts)

## Popular brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/au/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/au/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/au/brands/medicube)
- Canadian skincare: [The Ordinary](https://lovi.care/skincare/au/brands/the-ordinary)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/au/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/au/brands/cosrx)
- American skincare: [CeraVe](https://lovi.care/skincare/au/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/au/brands/la-roche-posay)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/au/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/au/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/au/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/au/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/au/brands/purito)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/au/brands/round-lab)
- American skincare: [Cetaphil](https://lovi.care/skincare/au/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/au/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/au/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/au/brands/axis-y)
- American skincare: [Kiehl's](https://lovi.care/skincare/au/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/au/brands/d-alba)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/epimax
- United Kingdom: https://lovi.care/skincare/uk/brands/epimax
- Ireland: https://lovi.care/skincare/ie/brands/epimax
- Germany: https://lovi.care/skincare/de/brands/epimax
- France: https://lovi.care/skincare/fr/brands/epimax
- Italy: https://lovi.care/skincare/it/brands/epimax
- Netherlands: https://lovi.care/skincare/nl/brands/epimax
- Spain: https://lovi.care/skincare/es/brands/epimax
- Canada: https://lovi.care/skincare/ca/brands/epimax
- Australia: https://lovi.care/skincare/au/brands/epimax (this page)
- Singapore: https://lovi.care/skincare/sg/brands/epimax
- Saudi Arabia: https://lovi.care/skincare/sa/brands/epimax
- United Arab Emirates: https://lovi.care/skincare/ae/brands/epimax
