# Elta MD skincare Page: https://lovi.care/skincare/au/brands/elta-md The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia. Elta MD is an American skincare brand founded in 1988 and owned by Colgate-Palmolive Company since 2018. [investor.colgatepalmolive.com](https://investor.colgatepalmolive.com/news-releases/news-release-details/colgate-announces-acquisition-pca-skin-and-eltamd-skin-care) [sec.gov](https://www.sec.gov/Archives/edgar/data/21665/000002166526000006/cl-20251231.htm) [happi.com](https://www.happi.com/breaking-news/colgate-to-acquire-pca-skin-and-eltamd/) [eltamd.com](https://eltamd.com/pages/our-story) Elta MD is widely loved for its nourishing moisturizers and thoughtful formulas. Its products suit sensitive, dry, and combination skin best due to their gentle, hydrating composition. The standout products for particular concerns include, for acne-prone skin, the AM Restore Moisturizer. Regular use helps maintain optimal moisture balance without clogging pores. This page covers some of the most popular Elta MD products; for the whole Elta MD range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg1fa4192a74). ### Elta MD moisturizers #### Moisturizers - [AM Restore Moisturizer](https://lovi.care/skincare/au/p/elta-md/am-restore-moisturizer/for/dry-skin) — High fit ## Questions and answers ### Is Elta MD worth it? Elta MD is worth considering because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all the Elta MD products on this page are free from added fragrance. ### What are Elta MD's best products? Elta MD features AM Restore Moisturizer on this page, and Lovi rates it High for dry, oily, and all other skin types. Every Elta MD product on this page also lists no fragrance in its ingredients. ### Which Elta MD moisturizer is best for dry skin? AM Restore Moisturizer is the best choice among the Elta MD moisturizers on this page for dry skin, and Lovi rates it High for dry skin. ### Does Elta MD cause breakouts? Elta MD is unlikely to cause breakouts because AM Restore Moisturizer is well-suited for skin prone to pimples and blemishes, and Lovi rates AM Restore Moisturizer High for oily acne-prone skin. ### Is Elta MD fragrance-free? Yes, every one of the Elta MD products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Elta MD products? The key ingredients in Elta MD products include [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide), [hyaluronic acid](https://lovi.care/skincare/au/ingredients/hyaluronic-acid), [panthenol](https://lovi.care/skincare/au/ingredients/panthenol), and [glycerin](https://lovi.care/skincare/au/ingredients/glycerin), which help support skin hydration, calm irritation, and improve overall texture. Lovi rates the Elta MD-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/) ### How do I build a Elta MD skincare routine? To build an Elta MD routine, use the AM Restore Moisturizer on clean skin to keep it soft and hydrated. Lovi rates the Elta MD-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to Elta MD? Good alternatives to Elta MD with brand pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options that may fit your daily routine. ### Elta MD vs CeraVe: which is better? Elta MD is a better fit than CeraVe across major skin types. Lovi rates the Elta MD-focused routines as Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe-focused routines reach a High fit for those same skin types. ### Who owns Elta MD, and where is it from? Elta MD is an American brand founded in 1988, owned by Colgate-Palmolive Company since 2018. [investor.colgatepalmolive.com](https://investor.colgatepalmolive.com/news-releases/news-release-details/colgate-announces-acquisition-pca-skin-and-eltamd-skin-care) [sec.gov](https://www.sec.gov/Archives/edgar/data/21665/000002166526000006/cl-20251231.htm) [happi.com](https://www.happi.com/breaking-news/colgate-to-acquire-pca-skin-and-eltamd/) [eltamd.com](https://eltamd.com/pages/our-story) ### Is Elta MD cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Elta MD as cruelty-free. ## Research behind Elta MD's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Hyaluronic acid · Dermatologic Therapy, 2022 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin](https://pubmed.ncbi.nlm.nih.gov/33037252/) Squalane · Scientific Reports, 2020 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010 - [Effect of a botanical cleansing lotion on skin sebum and erythema of the face: A randomized controlled blinded half-side comparison](https://pubmed.ncbi.nlm.nih.gov/30022595/) Willow bark extract · Journal of Cosmetic Dermatology, 2019 - [An evaluation of the effect of a topical product containing salicin on the visible signs of human skin aging](https://pubmed.ncbi.nlm.nih.gov/20883292/) Willow bark extract · Journal of Cosmetic Dermatology, 2010 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/au/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/au/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/au/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/au/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/au/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/au/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/au/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/au/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/au/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/au/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/au/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/au/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/au/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/au/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/au/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/au/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/au/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/au/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/au/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/au/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/au/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/au/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/au/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/au/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/au/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/au/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/au/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/au/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/au/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/au/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/elta-md - United Kingdom: https://lovi.care/skincare/uk/brands/elta-md - Ireland: https://lovi.care/skincare/ie/brands/elta-md - Germany: https://lovi.care/skincare/de/brands/elta-md - France: https://lovi.care/skincare/fr/brands/elta-md - Italy: https://lovi.care/skincare/it/brands/elta-md - Netherlands: https://lovi.care/skincare/nl/brands/elta-md - Spain: https://lovi.care/skincare/es/brands/elta-md - Canada: https://lovi.care/skincare/ca/brands/elta-md - Australia: https://lovi.care/skincare/au/brands/elta-md (this page) - Singapore: https://lovi.care/skincare/sg/brands/elta-md - Saudi Arabia: https://lovi.care/skincare/sa/brands/elta-md - United Arab Emirates: https://lovi.care/skincare/ae/brands/elta-md