# Dr. Alethea skincare Page: https://lovi.care/skincare/au/brands/dr-alethea The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia. Dr. Alethea is a Korean skincare brand founded in 2014 and owned by The Pure Lab Co., Ltd.. [prnewswire.com](https://www.prnewswire.com/news-releases/viral-k-beauty-brand-dr-althea-expands-us-retail-presence-with-ulta-beauty-nationwide-launch-302599638.html) Skincare enthusiasts love Dr. Alethea for its nourishing [serums](https://lovi.care/skincare/au/ingredients/serum) and carefully balanced formulas. Its products suit sensitive, dry, and combination skin types best. The standout products for particular concerns include the Gentle [Vitamin C](https://lovi.care/skincare/au/ingredients/vitamin-c) Serum for acne-prone skin. The brand focuses on delivering reliable hydration and gentle daily care. This page covers some of the most popular Dr. Alethea products; for the whole Dr. Alethea range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pga743b954d7). ### Dr. Alethea [serums](https://lovi.care/skincare/au/ingredients/serum) and treatments #### Serums and treatments - [Gentle Vitamin C Serum](https://lovi.care/skincare/au/p/dr-alethea/gentle-vitamin-c-serum/for/dry-skin) — Average fit — [A$37.00 at Amazon](https://www.amazon.com.au/dp/B0CW99ZRWB?tag=lovi-care-web-product-22&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is Dr. Alethea worth it? Dr. Alethea routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Gentle [Vitamin C](https://lovi.care/skincare/au/ingredients/vitamin-c) [Serum](https://lovi.care/skincare/au/ingredients/serum) Average across all skin types. ### What are Dr. Alethea's best products? Dr. Alethea offers the Gentle Vitamin C Serum on this page. Lovi rates the Dr. Alethea routines as Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Does Dr. Alethea cause breakouts? Dr. Alethea is unlikely to cause breakouts, as the Dr. Alethea products on this page list no fragrance and Lovi rates acne-prone skin Superior for the brand's routine. ### Is Dr. Alethea fragrance-free? Yes, every one of the Dr. Alethea products on this page lists no fragrance in its ingredients. ### What are the key ingredients in Dr. Alethea products? Dr. Alethea products feature key ingredients like [niacinamide](https://lovi.care/skincare/au/ingredients/niacinamide), 3-O-ethyl ascorbic acid, [Hippophae rhamnoides fruit extract](https://lovi.care/skincare/au/ingredients/sea-buckthorn), and [Camellia sinensis leaf water](https://lovi.care/skincare/au/ingredients/green-tea). Niacinamide helps control skin aging and cutaneous pigmentation, while 3-O-ethyl ascorbic acid provides antioxidant and membrane-protective effects. Additionally, Hippophae rhamnoides fruit extract improves barrier function, and Camellia sinensis leaf water supports overall skin health. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/) ### How do I build a Dr. Alethea skincare routine? To build a Dr. Alethea routine, apply the Gentle Vitamin C Serum after cleansing. Lovi rates Dr. Alethea-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### Where can I buy Dr. Alethea, and how much does it cost? Dr. Alethea products are available to buy in Australia on this page, with prices ranging from A$37.00. ### What are good alternatives to Dr. Alethea? Good alternatives to Dr. Alethea with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These similar brands offer alternative skincare options for various skin types. ### Dr. Alethea vs SKIN1004: which is better? Dr. Alethea routines may be better suited for most shoppers, as Lovi rates Dr. Alethea Superior for dry, oily, sensitive, combination, and acne-prone skin. SKIN1004 is also a strong alternative with a Superior fit for dry and sensitive skin, but a High fit for oily, combination, and acne-prone skin. ### Who owns Dr. Alethea, and where is it from? Dr. Alethea is a Korean brand founded in 2014, owned by The Pure Lab Co., Ltd.. [prnewswire.com](https://www.prnewswire.com/news-releases/viral-k-beauty-brand-dr-althea-expands-us-retail-presence-with-ulta-beauty-nationwide-launch-302599638.html) ### Is Dr. Alethea cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Dr. Alethea as cruelty-free. ## Research behind Dr. Alethea's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf water · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Formulation and evaluation of antisebum secretion effects of sea buckthorn w/o emulsion](https://pubmed.ncbi.nlm.nih.gov/21814424/) Hippophae rhamnoides fruit extract · Journal of Pharmacy & Bioallied Sciences, 2010 - [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 3-0-ethyl ascorbic acid · Polymers, 2023 - [Clinical and sebumetric evaluation of topical emulsions in the treatment of acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/25254008/) Hippophae rhamnoides fruit extract · Postepy Dermatologii I Alergologii, 2014 - [Antioxidant and membrane-protective effects of the 3-O-ethyl ascorbic acid-cannabigerol system on UVB-irradiated human keratinocytes](https://pubmed.ncbi.nlm.nih.gov/39778604/) 3-0-ethyl ascorbic acid · Free Radical Biology & Medicine, 2025 - [Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects](https://pubmed.ncbi.nlm.nih.gov/25362595/) Hippophae rhamnoides fruit extract · Pakistan Journal of Pharmaceutical Sciences, 2014 - [Pleiotropic effects of a Camellia sinensis leaf extract on in vitro and in vivo skin health characteristics](https://pubmed.ncbi.nlm.nih.gov/40391588/) Camellia sinensis leaf water · International Journal of Cosmetic Science, 2025 - [Efficacy of anti-sebum moisturizing cream containing 2% l-carnitine and 5% epigallocatechin gallate in seborrhea: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/37194909/) Camellia sinensis leaf water · Journal of Cosmetic Dermatology, 2023 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/au/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/au/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/au/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/au/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/au/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/au/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/au/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/au/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/au/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/au/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/au/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/au/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/au/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/au/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/au/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/au/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/au/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/au/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/au/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/au/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/au/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/au/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/au/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/au/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/au/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/au/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/au/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/au/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/au/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/au/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/dr-alethea - United Kingdom: https://lovi.care/skincare/uk/brands/dr-alethea - Ireland: https://lovi.care/skincare/ie/brands/dr-alethea - Germany: https://lovi.care/skincare/de/brands/dr-alethea - France: https://lovi.care/skincare/fr/brands/dr-alethea - Italy: https://lovi.care/skincare/it/brands/dr-alethea - Netherlands: https://lovi.care/skincare/nl/brands/dr-alethea - Spain: https://lovi.care/skincare/es/brands/dr-alethea - Canada: https://lovi.care/skincare/ca/brands/dr-alethea - Australia: https://lovi.care/skincare/au/brands/dr-alethea (this page) - Singapore: https://lovi.care/skincare/sg/brands/dr-alethea - Saudi Arabia: https://lovi.care/skincare/sa/brands/dr-alethea - United Arab Emirates: https://lovi.care/skincare/ae/brands/dr-alethea