# Aveeno Positively Radiant Brightening Scrub for mature skin

**Lovi Fit: High fit for mature skin.**
Normal Skin Fit: High · Effectiveness: Average · Safety: Excellent.

Page: https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates.

Brand: [Aveeno](https://lovi.care/skincare/ae/brands/aveeno)
Category: [Exfoliants](https://lovi.care/skincare/ae/best/exfoliators)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for mature skin; a few exfoliants fit it even better.

## Why this fit

- Offers moderate exfoliation for your normal skin due to polyethylene and hydrated silica, which aid in smoothing texture, while glycerin and Avena Sativa Kernel Flour provide hydration and anti-inflammatory benefits.
- The formula is highly suitable for normal skin, with glycerin and Avena Sativa Kernel Flour offering humectant and soothing actions respectively, though its primary benefits are general skincare rather than directly addressing wrinkles and fine lines.
- The safety profile is excellent, with no risks of irritation for your normal skin due to the absence of harsh ingredients and the presence of soothing components.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/dry-skin): Average
- [Combination skin](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin): High (this page)
- [Dry sensitive skin](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/dry-sensitive-skin): Average
- [Oily acne-prone skin](https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/oily-acne-prone-skin): Average

## Key ingredients

Extract, Glycerin, Hydrated Silica, Avena Sativa Kernel Flour, Cocamidopropyl Betaine

## What the research says

- A functional cosmetic cream containing bioactive materials from Streptomyces sp. T65 embedded in SBA-15 decreased skin roughness by 4.670% and increased skin brightness by 0.472% after 4 weeks of application, while demonstrating antimicrobial, antioxidant, anti-aging, and whitening activities. ([Antioxidants, 2020](https://pubmed.ncbi.nlm.nih.gov/32224894/))
- Topical application of 30% salicylic acid in polyethylene glycol effectively cleared comedones and papules in 436 patients with acne while causing no stinging, burning, edema, bleeding, or crusting. ([Dermatologic Surgery, 2008](https://pubmed.ncbi.nlm.nih.gov/18363720/))
- DA-5512 stimulates human dermal papilla cell viability, hair growth, and hair follicle parameters comparably to minoxidil, showing significantly increased efficacy after 16 weeks compared to placebo or 3% minoxidil. ([Evidence-based Complementary and Alternative Medicine, 2017](https://pubmed.ncbi.nlm.nih.gov/28539964/))
- An OTC topical formulation containing a plant extract complex improved skin extensibility and firmness significantly (P < 0.02) compared to placebo in 20 volunteers, with no adverse reactions. ([International Journal of Cosmetic Science, 2000](https://pubmed.ncbi.nlm.nih.gov/18503475/))
- A hydrocolloid polyester dressing containing herbal extract showed good drainage ability with no skin irritation, and resulted in significantly lower pain levels, removal discomfort, and peri-wound reactions compared to other dressings in traumatic leg wound patients. ([The International Journal of Lower Extremity Wounds, 2025](https://pubmed.ncbi.nlm.nih.gov/36069040/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Film-forming formulations containing porous silica achieved skin permeation rates comparable to immediate release formulations while confirming prolonged drug availability and causing no skin irritation in healthy volunteers. ([European Journal of Pharmaceutical Sciences, 2017](https://pubmed.ncbi.nlm.nih.gov/28546105/))
- Topical treatment with silica mud and microalgae extracts from the Blue Lagoon improved skin barrier function by inducing epidermal gene expression and reducing transepidermal water loss in healthy humans, while preventing skin aging markers in vitro. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18312388/))
- Flower-like mesoporous silica nanoparticles exhibited a significantly superior oil-absorption capacity, including a 226.3% increase in adsorbing large-molecular-weight PDMS-15000 w, compared to conventional mesoporous silica nanoparticles. ([RSC Advances, 2026](https://pubmed.ncbi.nlm.nih.gov/41635760/))
- A repair cream containing Rhealba oat plantlets extract, l-ALA-l-GLU dipeptide, and hyaluronic acid provided immediate relief and was judged by doctors as good or very good in 96.8% of cases for wound healing in 2,363 patients following dermatological acts. ([Clinical, Cosmetic and Investigational Dermatology, 2018](https://pubmed.ncbi.nlm.nih.gov/30519069/))
- Topically applied Avena sativa and Avena Rhealba oatmeal extracts significantly reduced skin irritation parameters including a* parameter increase and blood flow increase compared to vehicle in 12 healthy individuals subjected to the sodium lauryl sulfate irritation model. ([Skin Pharmacology and Applied Skin Physiology, 2002](https://pubmed.ncbi.nlm.nih.gov/11867969/))
- Colloidal oat extracts diminished pro-inflammatory cytokines in vitro and colloidal oat lotion improved skin dryness, scaling, roughness, and itch intensity in healthy female subjects compared to baseline. ([Journal of Drugs in Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25607907/))
- The cytotoxic effect of sodium lauryl sulphate on normal human keratinocytes was significantly decreased when combined with cocamidopropyl betaine, Tween 20, and Tween 80 at concentrations well below the critical micelle concentration. ([Skin Pharmacology and Applied Skin Physiology, 2003](https://pubmed.ncbi.nlm.nih.gov/12677096/))

## What reviewers say

Based on a very large amount of data, this scrub is frequently lauded for its gentle, fine-bead formula that effectively smooths skin texture and imparts a natural glow without stripping moisture. While it is a staple for many with combination or oily skin, some users with sensitive or dry skin report issues with redness, dryness, or a lack of deep exfoliation. This should definitely be taken into account.

- Liked: Gentle exfoliation (mostly mentioned)
- Liked: Improves texture (often mentioned)
- Liked: Non-drying formula (sometimes noted)
- Liked: Pleasant scent (sometimes noted)
- Disliked: Causes irritation (sometimes noted)
- Disliked: Too mild (sometimes noted)
- Disliked: Drying for some (rarely noted)
- Disliked: Fragrance sensitivity (rarely noted)

## How to apply

- Use this exfoliant product in your PM routine once a week to start, increasing frequency only if your skin tolerates it well. Always apply SPF the next morning to protect your skin.
- Apply this exfoliant product after cleansing and toner, but before your moisturizer. This ensures the best absorption into your skin.
- Gently press 2-3 drops of the exfoliant product into your face, avoiding any rubbing. Let it absorb for a minute before moving to the next step.
- Apply this exfoliant product on completely dry skin to get the best results. This helps your normal skin accept the product smoothly.
- Avoid the sensitive eye area while using this exfoliant product. Do a patch test before your first use and avoid mixing it with strong acids.
- Video: https://storage.pora.ai/028e5e793422a3b665c02ff502cf5a68.mp4

## Questions and answers

### What makes Aveeno Positively Radiant Brightening Scrub a great fit for mature skin?

Aveeno Positively Radiant Brightening Scrub is a great fit because it helps smooth texture with moderate exfoliation while keeping your skin calm and hydrated. Its safe formulation and soothing ingredients are unlikely to cause irritation.
Sources: [Antioxidants, 2020](https://pubmed.ncbi.nlm.nih.gov/32224894/)

### Which ingredients make this exfoliant a good fit for mature skin?

Glycerin and Avena Sativa Kernel Flour make this exfoliant a great fit by providing deep hydration and soothing benefits to keep skin calm. Meanwhile, hydrated silica helps smooth the skin texture by gently removing dead surface cells.
Sources: [Antioxidants, 2020](https://pubmed.ncbi.nlm.nih.gov/32224894/)

### What does Extract do for mature skin?

Extract helps mature skin by improving skin hydration up to 74% and elasticity up to 90% without adverse effects. This ingredient also provides antioxidant support to help keep skin looking healthy and smooth.
Sources: [Materials Science & Engineering. C, Materials for Biological Applications, 2020](https://pubmed.ncbi.nlm.nih.gov/31923989/)

### What does Glycerin do for mature skin?

Glycerin helps keep mature skin feeling soft and smooth by drawing moisture into the outer layer and locking it in. This daily hydration boost supports the skin barrier, keeping dry areas comfortable and protected against irritation.
Sources: [The British Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18510666/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Where does this exfoliant go in a skincare routine for mature skin?

This exfoliant goes in a weekly routine for mature skin, starting at once a week with a cleanser, nourishing mask, treatment, and moisturizer. Lovi routines start exfoliating steps once a week, and people who tolerate them well and see good results can carefully use them more often.

### Can I use this exfoliant with retinol, and in what order?

You can use this exfoliant alongside retinol, but apply them on different days or times to avoid dryness. Because both ingredients renew the skin surface, separating them helps keep your face calm and smooth.

### How often should I use this exfoliant?

This exfoliant should be used once a week to start, as recommended for this skin type, and you can carefully use it more often if your skin tolerates it well and shows good results.

### Can this exfoliant clog pores, cause breakouts or purging for mature skin?

This exfoliant is unlikely to clog pores or cause breakouts for mature skin, as it contains no harsh ingredients and is very safe to use. It helps smooth texture while providing hydration and soothing benefits.
Sources: [Antioxidants, 2020](https://pubmed.ncbi.nlm.nih.gov/32224894/)

### Is this exfoliant fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for mature skin

- [Dr. Sebagh Deep Exfoliating Mask](https://lovi.care/skincare/ae/p/dr-sebagh/deep-exfoliating-mask/for/mature-skin) — Superior fit — AED 273.58 at Amazon
- [Fresh Soy Face Cleanser](https://lovi.care/skincare/ae/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — AED 84.53 at Amazon
- [Pyunkang Yul Deep Cleansing Oil](https://lovi.care/skincare/ae/p/pyunkang-yul/deep-cleansing-oil/for/mature-skin) — Superior fit — AED 65.65 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/ae/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — AED 84.53 at Amazon
- Hydrating Toner: [COSRX Propolis Synergy Toner](https://lovi.care/skincare/ae/p/cosrx/full-fit-propolis-synergy-toner/for/mature-skin) — Superior fit — AED 65.43 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/ae/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — AED 493.00 at Amazon

## Where to buy

No store in United Arab Emirates has a checked price for this product, so the page shows none.

## Ingredients

Water, Glycerin, Polyethylene, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Hydrated Silica, Avena Sativa Kernel Flour, Glycine Soja Seed Extract, Sodium Hydroxide, Sodium Benzoate, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Chloride
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Ireland: https://lovi.care/skincare/ie/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- France: https://lovi.care/skincare/fr/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/aveeno/positively-radiant-brightening-scrub/for/mature-skin (this page)