# ANUA Heartleaf 70 Mud Cream Mask for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates.

Brand: [ANUA](https://lovi.care/skincare/ae/brands/anua)
Category: [Face masks](https://lovi.care/skincare/ae/best/face-masks)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few cleansing masks fit it even better.

## Why this fit

- Highly suitable for your dry skin as glycerin and panthenol provide essential humectant action and barrier repair, while kaolin and Houttuynia Cordata Extract effectively cleanse pores to address flakiness.
- The inclusion of Centella Asiatica Leaf Extract and Dipotassium Glycyrrhizate further soothes and hydrates, complementing the primary benefits for dry or flaky skin.
- The product is safe for your skin, containing no harsh ingredients and featuring soothing components that minimize irritation risk.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/dark-spots): Average
- [Mature skin](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/oily-acne-prone-skin): Average

## Key ingredients

Heartleaf Extract, Bentonite, Kaolin, Glycerin, Centella Asiatica Extract

## What the research says

- A panthenol-enriched mask significantly decreased erythema and hyperpigmentation, increased sebum and stratum corneum moisture, and reduced transepidermal water loss compared to a saline dressing in 60 subjects undergoing facial laser treatment. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements. ([Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/))
- A topical formulation containing panthenol, niacinamide, and dipotassium glycyrrhizate increased skin hydration by 74.1% and reduced transepidermal water loss by 13.5% at 28 days compared to baseline and untreated control in 35 individuals with xerosis. ([Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/))
- A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability. ([The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/))
- Quercetin phospholipids 1% cream significantly reduced UV-, histamine-, and chemical-induced skin erythema (-10.05%) and mean wheal diameter in 30 healthy human volunteers, showing comparable efficacy to 1% dexchlorpheniramine cream. ([Clinical, Cosmetic and Investigational Dermatology, 2016](https://pubmed.ncbi.nlm.nih.gov/27013898/))
- Quercetin-loaded niosomes formulated with Span60-RH40 at a 9:11 mass ratio improved quercetin solubility, photostability, sustained release, and transdermal penetration, yielding a skin retention 2.95 times higher than quercetin solution. ([Molecules, 2019](https://pubmed.ncbi.nlm.nih.gov/31238562/))
- Optimized rutin-loaded glycerosomes formulated into a nanosunscreen gel demonstrated sustained drug release, greater skin permeation, good antioxidant activity, and better epidermal retention compared to the dermis, indicating high safety, stability, and sun protection factor values for topical administration. ([Gels, 2023](https://pubmed.ncbi.nlm.nih.gov/37754433/))
- Vectorization of high molecular weight hyaluronic acid with clay enabled its penetration into deeper skin layers and led to a significant clinical reduction in fine lines in the crow's feet area compared to placebo after 28 days. ([Skin Research and Technology, 2024](https://pubmed.ncbi.nlm.nih.gov/38591218/))
- Quaternized carboxymethyl chitosan/organic montmorillonite nanocomposite demonstrated superior moisture-adsorption and retention compared to hyaluronic acid, good UV-protection ability, negligible dermal irritation, and prominent moisture-retention efficacy on human stratum corneum when formulated into a cosmetic cream. ([Carbohydrate Polymers, 2017](https://pubmed.ncbi.nlm.nih.gov/28732847/))
- Twice-weekly use of a clay mask over 4 weeks in 75 adults with oily or combination skin improved acne-related outcomes, sebum content, skin evenness, hydration, and reduced dryness and irritation. ([Skin Research and Technology, 2023](https://pubmed.ncbi.nlm.nih.gov/38009030/))
- Clay jojoba oil facial masks reduced total skin lesions by a mean of 54% after 6 weeks in 133 participants with acne-prone, lesioned skin and mild acne compared to baseline. ([Forschende Komplementarmedizin, 2012](https://pubmed.ncbi.nlm.nih.gov/22585103/))
- A pharmaceutical formulation containing therapeutic clay from Ocara, Brazil, promoted greater formation of collagen fibers, regeneration of the deep dermis at seven days, and reepithelialization with continuous granulation tissue formation at 14 days in rat skin wounds compared to untreated controls. ([Materials Science & Engineering. C, Materials for Biological Applications, 2014](https://pubmed.ncbi.nlm.nih.gov/25175195/))
- Topical clay application increased the number of collagen fibres in rat skin at 7 days compared with control skin (51.74% vs. 43.39%), but showed no further increase at 14 days. ([Clinical and Experimental Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22340693/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing. ([Journal of Alternative and Complementary Medicine, 2020](https://pubmed.ncbi.nlm.nih.gov/32310680/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/))

## What reviewers say

Based on limited data, users highly praise this mask for its creamy, non-drying texture that is gentle and soothing, making it suitable for sensitive skin. It also offers mild exfoliation. Some users with oily skin find it too gentle for deep pore cleansing, and a few mention difficulty with rinsing.

- Liked: Non-drying texture (often mentioned)
- Liked: Soothing effect (often mentioned)
- Liked: Easy application (sometimes noted)
- Liked: Gentle exfoliation (sometimes noted)
- Disliked: Mild potency (sometimes noted)
- Disliked: Price/Value (rarely noted)
- Disliked: Rinsing difficulty (rarely noted)
- Disliked: Scent (rarely noted)

## How to apply

- Use this cleansing mask PM as part of your weekly routine, starting 1x/week and increasing slowly if needed. Always follow with a rich moisturizer to prevent dryness.
- Apply the cleansing mask after using your cleanser and enzyme powder, but before your hydrating toner and moisturizer. This ensures the mask works effectively on your dry skin.
- Smooth an even layer of the cleansing mask over your face while avoiding any rubbing. Let it sit for the recommended time before gently rinsing it off.
- Apply the cleansing mask to clean, dry skin for the best comfort. Since your skin is dry, this method helps prevent any potential irritation.
- Avoid the sensitive eye area during application. Do a patch test before your first use to ensure your skin tolerates the product well.
- Video: https://storage.pora.ai/6089f210022bdd96805c3bf12c9a44a3.mp4

## Questions and answers

### What makes ANUA Heartleaf 70 Mud Cream Mask a great fit for dry skin?

This mask is a great fit for your dry skin because glycerin and panthenol bring in essential moisture and repair your skin barrier, while kaolin and heartleaf extract clean out pores to help with flakiness. Centella asiatica extract and dipotassium glycyrrhizate also work to calm and hydrate your skin, keeping irritation low. Overall, it is a safe choice that deeply comforts dry areas without feeling harsh.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Which ingredients make this cream a good fit for dry skin?

Glycerin, panthenol, and Centella Asiatica extract make this cream a good fit because they draw moisture into dry skin, help repair the skin barrier, and soothe irritation. Kaolin and heartleaf extract also help clean out pores to address flakiness without being harsh.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### What does Heartleaf Extract do for dry skin?

Heartleaf extract helps calm irritated dry skin by reducing redness and inflammation while supporting the skin's moisture barrier. For very dry skin, a product of this type needs added rich oils and butters to deeply soften and lock in hydration.
Sources: [International Journal of Biological Macromolecules, 2025](https://pubmed.ncbi.nlm.nih.gov/40393586/)

### What does Bentonite Clay do for dry skin?

Bentonite Clay is generally too drying for dry skin, as it absorbs oil and moisture which can make dry skin feel tighter and more irritated. Skincare for dry skin needs gentle, hydrating ingredients like hyaluronic acid, glycerin, and nourishing oils to lock in moisture and keep the skin soft and smooth.

### Where does this cream go in a skincare routine for dry skin?

This cleansing mask fits into your weekly routine as a nourishing mask step, used after your makeup remover and cleanser. Glycerin and panthenol help keep your skin hydrated while cleaning out pores without causing irritation.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### Can I use this cream with retinol, and in what order?

You can use this mask in your weekly routine before applying your treatment, as it is a great fit and safe for dry skin. Glycerin and panthenol help keep skin soft and supported while cleaning pores, which is unlikely to cause irritation when paired with retinol.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### How often should I use this cream?

This cleansing mask is a great fit for your dry skin and is suitable for weekly use as part of your routine. It helps clean your pores and address flakiness while soothing and hydrating your skin.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Can this cream clog pores, cause breakouts or purging for dry skin?

This cleansing mask is unlikely to clog pores or cause breakouts on dry skin because it contains gentle clays and soothing plant extracts that cleanse without heavy oils. It also includes glycerin and panthenol, which help maintain skin moisture.

### Is this cream fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry skin

- [Mediheal Watermide Essential Mask](https://lovi.care/skincare/ae/p/mediheal/watermide-essential-mask/for/dry-skin) — Superior fit — AED 65.00 at Amazon
- [Anua Heartleaf 77% Soothing Sheet Mask](https://lovi.care/skincare/ae/p/anua/heartleaf-77-soothing-sheet-mask/for/dry-skin) — Superior fit — AED 97.63 at Amazon
- [Numbuzin No.2 Water Collagen 65% Voluming Sheet Mask](https://lovi.care/skincare/ae/p/numbuzin/no-2-water-collagen-65-voluming-sheet-mask/for/dry-skin) — Superior fit — AED 30.00 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/ae/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — AED 32.95 at Amazon
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/ae/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — AED 34.80 at Amazon
- SPF: [Dr.G Green Mild Up Sun+](https://lovi.care/skincare/ae/p/dr-g/green-mild-up-sun/for/dry-skin) — Superior fit — AED 81.00 at Amazon

## Where to buy

- Amazon.ae: AED 37.75 (https://www.amazon.ae/dp/B0CVFMRXKX?tag=lovi00-21&linkCode=osi&th=1&psc=1)
Prices checked 6 Nov 2026.

## Ingredients

Water, Kaolin, Houttuynia Cordata Extract, Cetearyl Alcohol, Caprylic Capric Triglyceride, Glycerin, Bergamot Oil Fruit, Centella Asiatica Leaf Extract, Glyceryl Stearate Se, Panthenol, Pentylene Glycol, 1,2-Hexanediol, Caprylyl Glycol, Dipotassium Glycyrrhizate, Ethylhexylglycerin, Dipropylene Glycol, Butylene Glycol, Madecassic Acid, Asiatic Acid, Asiaticoside, Tocopherol, Xanthan Gum
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Ireland: https://lovi.care/skincare/ie/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- France: https://lovi.care/skincare/fr/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/anua/heartleaf-70-mud-cream-mask/for/dry-skin (this page)