# Simple vs Jole Page: https://lovi.care/skincare/ae/compare/simple-vs-jole The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates. Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011. [en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html) This page compares some of the most popular Simple and Jole products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg77adc12348). ### Popular Simple vs Jole products #### Jole - [Azelaic Acid 10% Serum](https://lovi.care/skincare/ae/p/jole/azelaic-acid-10-serum/for/combination-skin) — High fit #### Simple - [Micellar Water](https://lovi.care/skincare/ae/p/simple/micellar-water/for/mature-skin) — Average fit — [AED 17.15 at Amazon](https://www.amazon.ae/dp/B00X3OQ6N0?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Micellar Cleansing Water](https://lovi.care/skincare/ae/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [AED 17.15 at Amazon](https://www.amazon.ae/dp/B00X3OQ6N0?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Hydrating Light Moisturiser](https://lovi.care/skincare/ae/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [AED 17.00 at Amazon](https://www.amazon.ae/dp/B000LQX6XG?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Refreshing Facial Wash](https://lovi.care/skincare/ae/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [AED 24.78 at Amazon](https://www.amazon.ae/dp/B0CDZN6TLD?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Replenishing Rich Moisturiser](https://lovi.care/skincare/ae/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [AED 11.84 at Amazon](https://www.amazon.ae/dp/B000LNHB6M?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/ae/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [AED 40.50 at Amazon](https://www.amazon.ae/dp/B07CZR7ST1?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/ae/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [AED 15.95 at Amazon](https://www.amazon.ae/dp/B076V2D94Y?tag=lovi00-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Simple or Jole: which is better? Simple offers a much wider range of products on this page, achieving a Superior fit for mature skin with its toner and High fits for sensitive skin across multiple cleansers and makeup removers. Jole features a single [azelaic acid](https://lovi.care/skincare/ae/ingredients/azelaic-acid) [serum](https://lovi.care/skincare/ae/ingredients/serum) that helps manage acne-prone and oily skin with a High Lovi fit. ### What is the difference between Simple and Jole? Simple is an established UK brand offering a wide range of fragrance-free cleansers, makeup removers, and moisturizers with key ingredients like [niacinamide](https://lovi.care/skincare/ae/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/ae/ingredients/glycerin), whereas Jole is an independent brand featuring a single azelaic acid serum on this page. Reviewers note that Simple provides lightweight, value-friendly moisturizers and gentle makeup removers, though some users report breakouts or irritations. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/) ### Which is more affordable, Simple or Jole? Simple offers budget-friendly moisturizers according to shoppers, while Jole features a specialized serum without pricing details on this page. ### Which causes fewer breakouts, Simple or Jole? Simple products on this page often cause breakouts or irritations according to reviewers, whereas Jole does not have this feedback reported. ### When were Simple and Jole founded and who owns them? Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, while Jole was founded in 2019 and is independently owned. ### Do any products from Simple or Jole contain fragrance? Every product on this page from both Simple and Jole lists no fragrance in its ingredients. ## Research behind their key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002 - [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016 - [Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin](https://pubmed.ncbi.nlm.nih.gov/22584263/) Glyceryl glucoside · Skin Pharmacology and Physiology, 2012 - [Efficacy and Safety of Azelaic Acid Nanocrystal-Loaded In Situ Hydrogel in the Treatment of Acne Vulgaris](https://pubmed.ncbi.nlm.nih.gov/33923739/) Azelaic acid · Pharmaceutics, 2021 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019 - [Treatment of xerosis with a topical formulation containing glyceryl glucoside, natural moisturizing factors, and ceramide](https://pubmed.ncbi.nlm.nih.gov/22916312/) Glyceryl glucoside · The Journal of Clinical and Aesthetic Dermatology, 2012 - [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020 - [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001 - [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009 - [Effects of 15% Azelaic Acid Gel in the Management of Post-Inflammatory Erythema and Post-Inflammatory Hyperpigmentation in Acne Vulgaris](https://pubmed.ncbi.nlm.nih.gov/38734843/) Azelaic acid · Dermatology and Therapy, 2024 - [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020 - [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010 - [The usefulness of a dermocosmetic containing Myrtus communis extract and azelaic acid for maintenance phase of adult female acne: Results from a randomized exploratory investigator-blinded comparative study](https://pubmed.ncbi.nlm.nih.gov/36729399/) Azelaic acid · Journal of the European Academy of Dermatology and Venereology, 2023 - [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017 - [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018 - [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020 - [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025 - [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012 - [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025 - [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021 - [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026 - [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025 - [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025 - [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023 ## The brands - British skincare: [Simple](https://lovi.care/skincare/ae/brands/simple) - Skincare: [Jole](https://lovi.care/skincare/ae/brands/jole) ## More comparisons - [SKIN1004 vs Simple](https://lovi.care/skincare/ae/compare/skin1004-vs-simple) - [SKIN1004 vs Jole](https://lovi.care/skincare/ae/compare/skin1004-vs-jole) - [Anua vs Simple](https://lovi.care/skincare/ae/compare/anua-vs-simple) - [Anua vs Jole](https://lovi.care/skincare/ae/compare/anua-vs-jole) - [Medicube vs Simple](https://lovi.care/skincare/ae/compare/medicube-vs-simple) - [Medicube vs Jole](https://lovi.care/skincare/ae/compare/medicube-vs-jole) - [The Ordinary vs Simple](https://lovi.care/skincare/ae/compare/the-ordinary-vs-simple) - [The Ordinary vs Jole](https://lovi.care/skincare/ae/compare/the-ordinary-vs-jole) - [Beauty of Joseon vs Simple](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-simple) - [Beauty of Joseon vs Jole](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-jole) - [COSRX vs Simple](https://lovi.care/skincare/ae/compare/cosrx-vs-simple) - [COSRX vs Jole](https://lovi.care/skincare/ae/compare/cosrx-vs-jole) - [CeraVe vs Simple](https://lovi.care/skincare/ae/compare/cerave-vs-simple) - [CeraVe vs Jole](https://lovi.care/skincare/ae/compare/cerave-vs-jole) - [La Roche-Posay vs Simple](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-simple) - [La Roche-Posay vs Jole](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-jole) - [Dr. Althea vs Simple](https://lovi.care/skincare/ae/compare/dr-althea-vs-simple) - [Dr. Althea vs Jole](https://lovi.care/skincare/ae/compare/dr-althea-vs-jole) - [Some By Mi vs Simple](https://lovi.care/skincare/ae/compare/some-by-mi-vs-simple) - [Some By Mi vs Jole](https://lovi.care/skincare/ae/compare/some-by-mi-vs-jole) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/simple-vs-jole - United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-jole - Ireland: https://lovi.care/skincare/ie/compare/simple-vs-jole - Germany: https://lovi.care/skincare/de/compare/simple-vs-jole - France: https://lovi.care/skincare/fr/compare/simple-vs-jole - Italy: https://lovi.care/skincare/it/compare/simple-vs-jole - Netherlands: https://lovi.care/skincare/nl/compare/simple-vs-jole - Spain: https://lovi.care/skincare/es/compare/simple-vs-jole - Canada: https://lovi.care/skincare/ca/compare/simple-vs-jole - Australia: https://lovi.care/skincare/au/compare/simple-vs-jole - Singapore: https://lovi.care/skincare/sg/compare/simple-vs-jole - Saudi Arabia: https://lovi.care/skincare/sa/compare/simple-vs-jole - United Arab Emirates: https://lovi.care/skincare/ae/compare/simple-vs-jole (this page)