# Simple vs facefacts Page: https://lovi.care/skincare/ae/compare/simple-vs-facefacts The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates. Simple and facefacts are two British skincare brands offering distinct approaches to daily care. Simple is known for gentle moisturizers, makeup removers, cleansers, and toners featuring [niacinamide](https://lovi.care/skincare/ae/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/ae/ingredients/glycerin), which suit oily and acne-prone skin best. Conversely, facefacts is known for nourishing cleansers and targeted formulas that suit dry, normal, and combination skin. While both brands provide effective daily options, they differ primarily in their ingredient profiles, product types, and ideal skin types. Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011. [en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html) facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026. [facefacts.me](https://facefacts.me/en-na/pages/about-us) This page compares some of the most popular Simple and facefacts products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgc14e44be72). ### Popular Simple vs facefacts products #### facefacts - [Hydrating Gentle Cleanser](https://lovi.care/skincare/ae/p/facefacts/hydrating-gentle-cleanser/for/dry-skin) — High fit #### Simple - [Micellar Water](https://lovi.care/skincare/ae/p/simple/micellar-water/for/mature-skin) — Average fit — [AED 17.15 at Amazon](https://www.amazon.ae/dp/B00X3OQ6N0?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Micellar Cleansing Water](https://lovi.care/skincare/ae/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [AED 17.15 at Amazon](https://www.amazon.ae/dp/B00X3OQ6N0?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Hydrating Light Moisturiser](https://lovi.care/skincare/ae/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [AED 17.00 at Amazon](https://www.amazon.ae/dp/B000LQX6XG?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Refreshing Facial Wash](https://lovi.care/skincare/ae/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [AED 24.78 at Amazon](https://www.amazon.ae/dp/B0CDZN6TLD?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Replenishing Rich Moisturiser](https://lovi.care/skincare/ae/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [AED 11.84 at Amazon](https://www.amazon.ae/dp/B000LNHB6M?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/ae/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [AED 40.50 at Amazon](https://www.amazon.ae/dp/B07CZR7ST1?tag=lovi00-21&linkCode=osi&th=1&psc=1) - [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/ae/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [AED 15.95 at Amazon](https://www.amazon.ae/dp/B076V2D94Y?tag=lovi00-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Simple or facefacts: which is better? Simple has a much broader range of products on this page and achieves High Lovi fit for mature skin with its toner and for oily and acne-prone skin overall, whereas facefacts has only one cleanser listed. Both brands offer fragrance-free formulas with key ingredients like [glycerin](https://lovi.care/skincare/ae/ingredients/glycerin) and [niacinamide](https://lovi.care/skincare/ae/ingredients/niacinamide) that help hydrate the skin and reduce pigmentation. [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/) ### What is the difference between Simple and facefacts? Simple features a wide range of products including makeup removers, cleansers, toners, and moisturizers with fit levels reaching Superior for mature skin, while facefacts offers a single cleanser on this page with High fit levels for dry, sensitive, acne-prone, and mature skin. ### Simple or facefacts: which cleanser is better? For cleansing, facefacts Hydrating Gentle Cleanser achieves High Lovi fit levels for dry, sensitive, acne-prone, dry sensitive, and mature skin, whereas Simple Refreshing Facial Wash has lower fit levels for dry and dry sensitive skin. Both brands offer fragrance-free cleansers containing glycerin. Glycerin helps improve skin hydration. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### Which is more affordable, Simple or facefacts? Simple features value-friendly moisturizers, while the page does not provide pricing information for facefacts. ### Which causes fewer breakouts, Simple or facefacts? Neither brand has a definitive advantage for causing fewer breakouts because the products on this page have limited acne-prone fit levels, and reviewers note that Simple sometimes causes breakouts or irritations. ### Which brand is older, Simple or facefacts? Simple is older than facefacts, having been founded in the United Kingdom in 1960, whereas facefacts was founded in 2019. ### Do any products from either Simple or facefacts contain fragrance? No, every product on this page from both Simple and facefacts lists no fragrance in its ingredients. ### Which skin types does the Simple brand fit best according to its brand-focused routines? According to its brand-focused routines, Simple fits oily skin, acne-prone skin, and skin with dark spots best. ## Research behind their key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021 - [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002 - [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016 - [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) 5 ceramides · Scientific Reports, 2022 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate · Urologia Internationalis, 2019 - [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020 - [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001 - [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) 5 ceramides · Skin Pharmacology and Physiology, 2022 - [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020 - [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010 - [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017 - [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018 - [Efficacy of ceramides and niacinamide-containing moisturizer versus hydrophilic cream in combination with topical anti-acne treatment in mild to moderate acne vulgaris: A split face, double-blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/38299457/) 5 ceramides · Journal of Cosmetic Dermatology, 2024 - [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020 - [The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome](https://pubmed.ncbi.nlm.nih.gov/37990616/) Sodium lauroyl sarcosinate · Journal of Cosmetic Dermatology, 2024 - [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025 - [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012 - [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025 - [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021 - [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026 - [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025 - [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025 - [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023 ## The brands - British skincare: [Simple](https://lovi.care/skincare/ae/brands/simple) - British skincare: [facefacts](https://lovi.care/skincare/ae/brands/facefacts) ## More comparisons - [SKIN1004 vs Simple](https://lovi.care/skincare/ae/compare/skin1004-vs-simple) - [SKIN1004 vs facefacts](https://lovi.care/skincare/ae/compare/skin1004-vs-facefacts) - [Anua vs Simple](https://lovi.care/skincare/ae/compare/anua-vs-simple) - [Anua vs facefacts](https://lovi.care/skincare/ae/compare/anua-vs-facefacts) - [Medicube vs Simple](https://lovi.care/skincare/ae/compare/medicube-vs-simple) - [Medicube vs facefacts](https://lovi.care/skincare/ae/compare/medicube-vs-facefacts) - [The Ordinary vs Simple](https://lovi.care/skincare/ae/compare/the-ordinary-vs-simple) - [The Ordinary vs facefacts](https://lovi.care/skincare/ae/compare/the-ordinary-vs-facefacts) - [Beauty of Joseon vs Simple](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-simple) - [Beauty of Joseon vs facefacts](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-facefacts) - [COSRX vs Simple](https://lovi.care/skincare/ae/compare/cosrx-vs-simple) - [COSRX vs facefacts](https://lovi.care/skincare/ae/compare/cosrx-vs-facefacts) - [CeraVe vs Simple](https://lovi.care/skincare/ae/compare/cerave-vs-simple) - [CeraVe vs facefacts](https://lovi.care/skincare/ae/compare/cerave-vs-facefacts) - [La Roche-Posay vs Simple](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-simple) - [La Roche-Posay vs facefacts](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-facefacts) - [Dr. Althea vs Simple](https://lovi.care/skincare/ae/compare/dr-althea-vs-simple) - [Dr. Althea vs facefacts](https://lovi.care/skincare/ae/compare/dr-althea-vs-facefacts) - [Some By Mi vs Simple](https://lovi.care/skincare/ae/compare/some-by-mi-vs-simple) - [Some By Mi vs facefacts](https://lovi.care/skincare/ae/compare/some-by-mi-vs-facefacts) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/simple-vs-facefacts - United Kingdom: https://lovi.care/skincare/uk/compare/simple-vs-facefacts - Ireland: https://lovi.care/skincare/ie/compare/simple-vs-facefacts - Germany: https://lovi.care/skincare/de/compare/simple-vs-facefacts - France: https://lovi.care/skincare/fr/compare/simple-vs-facefacts - Italy: https://lovi.care/skincare/it/compare/simple-vs-facefacts - Netherlands: https://lovi.care/skincare/nl/compare/simple-vs-facefacts - Spain: https://lovi.care/skincare/es/compare/simple-vs-facefacts - Canada: https://lovi.care/skincare/ca/compare/simple-vs-facefacts - Australia: https://lovi.care/skincare/au/compare/simple-vs-facefacts - Singapore: https://lovi.care/skincare/sg/compare/simple-vs-facefacts - Saudi Arabia: https://lovi.care/skincare/sa/compare/simple-vs-facefacts - United Arab Emirates: https://lovi.care/skincare/ae/compare/simple-vs-facefacts (this page)