# Simple vs DHC

Page: https://lovi.care/skincare/ae/compare/simple-vs-dhc

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates.

Simple and DHC are well-established skincare lines founded in the twentieth century, with the former known for gentle moisturizers, makeup removers, cleansers, and toners containing [niacinamide](https://lovi.care/skincare/ae/ingredients/niacinamide) and [glycerin](https://lovi.care/skincare/ae/ingredients/glycerin), and the latter celebrated for effective makeup removers and nourishing formulas. While both brands offer reliable daily care, the British brand suits oily and acne-prone skin best, whereas the Japanese brand accommodates dry, normal, combination, and oily skin. Ultimately, they differ through their distinct heritage, targeted formulations, and primary ingredient philosophies.

Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.

[en.wikipedia.org](https://en.wikipedia.org/wiki/Simple_Skincare) [sec.gov](https://www.sec.gov/Archives/edgar/data/1368457/000119312511134453/dex991.htm) [prnewswire.com](https://www.prnewswire.com/news-releases/alberto-culver-announces-that-unilever-has-received-approval-from-the-us-department-of-justice-to-complete-the-acquisition-of-the-company-121400884.html) [simple.co.uk](https://www.simple.co.uk/philosophy.html)

DHC is a Japanese skincare brand founded in 1980 and owned by ORIX Corporation since 2023.

[dhc-corporate.co.jp](https://dhc-corporate.co.jp/en/company/message/) [en.wikipedia.org](https://en.wikipedia.org/wiki/DHC_Corporation)

This page compares some of the most popular Simple and DHC products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg2b0477e63a).

### Popular Simple vs DHC products

#### DHC

- [Deep Cleansing Oil](https://lovi.care/skincare/ae/p/dhc/deep-cleansing-oil/for/dry-skin) — High fit — [AED 119.12 at Amazon](https://www.amazon.ae/dp/B001UE60E0?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Pore Cleansing Oil](https://lovi.care/skincare/ae/p/dhc/pore-cleansing-oil/for/sensitive-skin) — Superior fit — [AED 103.65 at Amazon](https://www.amazon.ae/dp/B00D7IA7KU?tag=lovi00-21&linkCode=osi&th=1&psc=1)

#### Simple

- [Micellar Water](https://lovi.care/skincare/ae/p/simple/micellar-water/for/mature-skin) — Average fit — [AED 17.15 at Amazon](https://www.amazon.ae/dp/B00X3OQ6N0?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Micellar Cleansing Water](https://lovi.care/skincare/ae/p/simple/micellar-cleansing-water/for/sensitive-skin) — High fit — [AED 17.15 at Amazon](https://www.amazon.ae/dp/B00X3OQ6N0?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Hydrating Light Moisturiser](https://lovi.care/skincare/ae/p/simple/hydrating-light-moisturiser/for/dry-skin) — Average fit — [AED 17.00 at Amazon](https://www.amazon.ae/dp/B000LQX6XG?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Refreshing Facial Wash](https://lovi.care/skincare/ae/p/simple/refreshing-facial-wash/for/acne-prone-skin) — Average fit — [AED 24.78 at Amazon](https://www.amazon.ae/dp/B0CDZN6TLD?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Replenishing Rich Moisturiser](https://lovi.care/skincare/ae/p/simple/replenishing-rich-moisturiser/for/dry-skin) — Average fit — [AED 11.84 at Amazon](https://www.amazon.ae/dp/B000LNHB6M?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Water Boost Hydrating Gel Cream](https://lovi.care/skincare/ae/p/simple/water-boost-hydrating-gel-cream/for/dry-skin) — Average fit — [AED 40.50 at Amazon](https://www.amazon.ae/dp/B07CZR7ST1?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Kind to Skin Soothing Facial Toner](https://lovi.care/skincare/ae/p/simple/kind-to-skin-soothing-facial-toner/for/mature-skin) — Superior fit — [AED 15.95 at Amazon](https://www.amazon.ae/dp/B076V2D94Y?tag=lovi00-21&linkCode=osi&th=1&psc=1)

## Questions and answers

### Simple or DHC: which is better?

Simple and DHC both offer fragrance-free products, but Simple stands out with a wider variety of options on this page, including moisturizers and cleansers that Lovi rates mostly average across skin types. [Niacinamide](https://lovi.care/skincare/ae/ingredients/niacinamide) in Simple helps reduce skin pigmentation and suppress melanosome transfer, while [glycerin](https://lovi.care/skincare/ae/ingredients/glycerin) helps improve skin hydration.

[The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/) [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### What is the difference between Simple and DHC?

Simple offers a wider variety of cleansers, toners, and moisturizers featuring niacinamide and glycerin, while DHC focuses entirely on cleansing oils on this page. For mature skin, Lovi rates Simple's Kind to Skin Soothing Facial Toner as Superior.

[Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34439563/)

### Which is more affordable, Simple or DHC?

Simple features lightweight, value-friendly moisturizers on this page, whereas DHC does not highlight affordability.

### Which causes fewer breakouts, Simple or DHC?

Simple products on this page are frequently noted by reviewers to sometimes cause breakouts or irritations, whereas DHC does not have reviews mentioning breakouts on this page.

### When were Simple and DHC founded and who currently owns them?

Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011, while DHC was founded in 1980 in Japan and is currently owned by ORIX Corporation as of 2023.

### Do any of the products from Simple or DHC contain fragrance in their ingredients?

Every product from both Simple and DHC on this page lists no fragrance in its ingredients.

### What skin types do Simple's brand-focused routines fit best according to the page?

Simple's brand-focused routines fit oily skin, acne-prone skin, and skin with dark spots best according to the page.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, Panthenol vitamin b5 · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol · Journal of Cosmetic Dermatology, 2020
- [Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo](https://pubmed.ncbi.nlm.nih.gov/27279007/) Chamomilla recutita flower extract matricaria flower extract · International Journal of Molecular Medicine, 2016
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, Panthenol vitamin b5 · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Stable Ozonides with Vitamin E Acetate versus Corticosteroid in the Treatment of Lichen Sclerosus in Foreskin: Evaluation of Effects on Inflammation](https://pubmed.ncbi.nlm.nih.gov/30991399/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Urologia Internationalis, 2019
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Panthenol, Panthenol vitamin b5, Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [High molecular compounds (polysaccharides and proanthocyanidins) from Hamamelis virginiana bark: influence on human skin keratinocyte proliferation and differentiation and influence on irritated skin](https://pubmed.ncbi.nlm.nih.gov/11684194/) Witch hazel leaf water · Phytochemistry, 2001
- [Comparison of clinical efficacies of sodium ascorbyl phosphate, retinol and their combination in acne treatment](https://pubmed.ncbi.nlm.nih.gov/19134126/) Sodium ascorbyl phosphate · International Journal of Cosmetic Science, 2009
- [Efficacy and Tolerability of Topical Nicotinamide Plus Antibacterial Adhesive Agents and Zinc-Pyrrolidone Carboxylic Acid Versus Placebo as an Adjuvant Treatment for Moderate Acne Vulgaris in Indonesia: A Multicenter, Double-blind, Randomized, Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32983333/) Zinc pca · The Journal of Clinical and Aesthetic Dermatology, 2020
- [Whitening effect of alpha-bisabolol in Asian women subjects](https://pubmed.ncbi.nlm.nih.gov/20642768/) Bisabolol · International Journal of Cosmetic Science, 2010
- [Assessment of Combined Ascorbyl Palmitate (AP) and Sodium Ascorbyl Phosphate (SAP) on Facial Skin Sebum Control in Female Healthy Volunteers](https://pubmed.ncbi.nlm.nih.gov/27756097/) Sodium ascorbyl phosphate · Drug Research, 2017
- [Understanding Solar Skin Elastosis-Cause and Treatment](https://pubmed.ncbi.nlm.nih.gov/30052192/) Witch hazel leaf water · Journal of Cosmetic Science, 2018
- [Formulation strategies to modulate the topical delivery of anti-inflammatory compounds](https://pubmed.ncbi.nlm.nih.gov/24139433/) Stearyl glycyrrhetinate · Journal of Cosmetic Science, 2013
- [Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis](https://pubmed.ncbi.nlm.nih.gov/33128473/) Borago officinalis seed oil · Lipids, 2020
- [Clinical Development and Evaluation of a Multi-Component Dissolving Microneedle Patch for Skin Pigmentation Disorders](https://pubmed.ncbi.nlm.nih.gov/37571190/) 3-o-ethyl ascorbic acid · Polymers, 2023
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, Panthenol vitamin b5 · Journal of Cosmetic Dermatology, 2025
- [Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects](https://pubmed.ncbi.nlm.nih.gov/22142309/) Sodium ascorbyl phosphate · Experimental Dermatology, 2012
- [Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy](https://pubmed.ncbi.nlm.nih.gov/41309687/) Tocopheryl acetate · Scientific Reports, 2025
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/34471722/) Tocopheryl acetate vitamin e, Tocopheryl acetate · Contemporary Clinical Trials Communications, 2021
- [Impact of dermal emulsions containing diacyl phospholipids, mono acyl phospholipids, sodium lauryl ether sulfate and polysorbate 80 in combination with UVA irradiation on human skin physiology in vivo: A pilot study](https://pubmed.ncbi.nlm.nih.gov/42617898/) Sodium laureth sulfate · International Journal of Pharmaceutics, 2026
- [A novel facial moisturizer containing Saccharide isomerate accelerates skin barrier restoration following intense pulsed light treatment: a randomized split-face study](https://pubmed.ncbi.nlm.nih.gov/41211697/) Saccharide isomerate · The Journal of Dermatological Treatment, 2025
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Saccharide isomerate · Lasers in Medical Science, 2025
- [Saccharide isomerate ameliorates cosmetic scalp conditions in a Chinese study population](https://pubmed.ncbi.nlm.nih.gov/35279940/) Saccharide isomerate · Journal of Cosmetic Dermatology, 2023
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

## The brands

- British skincare: [Simple](https://lovi.care/skincare/ae/brands/simple)
- Japanese skincare: [DHC](https://lovi.care/skincare/ae/brands/dhc)

## More comparisons

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- [SKIN1004 vs DHC](https://lovi.care/skincare/ae/compare/skin1004-vs-dhc)
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- [La Roche-Posay vs Simple](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-simple)
- [La Roche-Posay vs DHC](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-dhc)
- [Dr. Althea vs Simple](https://lovi.care/skincare/ae/compare/dr-althea-vs-simple)
- [Dr. Althea vs DHC](https://lovi.care/skincare/ae/compare/dr-althea-vs-dhc)
- [Some By Mi vs Simple](https://lovi.care/skincare/ae/compare/some-by-mi-vs-simple)
- [Some By Mi vs DHC](https://lovi.care/skincare/ae/compare/some-by-mi-vs-dhc)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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- Saudi Arabia: https://lovi.care/skincare/sa/compare/simple-vs-dhc
- United Arab Emirates: https://lovi.care/skincare/ae/compare/simple-vs-dhc (this page)