# Shu Uemura vs ILIA Beauty

Page: https://lovi.care/skincare/ae/compare/shu-uemura-vs-ilia-beauty

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates.

Shu Uemura and ILIA Beauty are distinct skincare houses defined by their unique heritages and formulas. The Japanese house is deeply loved for its transformative makeup removers and meticulously crafted cleansing oil, which suits all skin types best, while the Canadian brand is widely loved for its thoughtful moisturizers and nourishing compositions that suit dry, normal, and combination skin best. Both offer gentle and effective options, with the former utilizing balanced offerings to maintain skin comfort and the latter refining daily routines through clean, conscious beauty and The Base Face Milk.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

[loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf)

ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.

[tracxn.com](https://tracxn.com/d/companies/ilia-beauty/__9WyJY6jBVsIpf6X5oVASXK-LuJlDTWhr53W5UcX5jlw) [cosmeticsbusiness.com](https://cosmeticsbusiness.com/ilia-beauty-lands-paul-schiraldi-as-ceo)

This page compares some of the most popular Shu Uemura and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg666809b003).

### Popular Shu Uemura vs ILIA Beauty products

#### Shu Uemura

- [cleansing oil](https://lovi.care/skincare/ae/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [AED 179.45 at Amazon](https://www.amazon.ae/dp/B0DNJKPSB8?tag=lovi00-21&linkCode=osi&th=1&psc=1)

#### ILIA Beauty

- [The Base Face Milk](https://lovi.care/skincare/ae/p/ilia-beauty/the-base-face-milk/for/dark-spots) — Average fit

## Questions and answers

### Shu Uemura or ILIA Beauty: which is better?

ILIA Beauty and Shu Uemura are both fragrance-free, but ILIA Beauty's The Base Face Milk achieves an Average Lovi fit across all listed skin types, whereas Shu Uemura's cleansing oil is rated lower for oily and acne-prone skin.

### What is the difference between Shu Uemura and ILIA Beauty?

ILIA Beauty has an Average Lovi fit across all skin types for the products on this page, whereas Shu Uemura ranges from Average for dry and sensitive skin down to Caution for combination and oily acne-prone skin. Every product listed for both brands contains no fragrance.

### Which is more affordable, Shu Uemura or ILIA Beauty?

This page compares Shu Uemura and ILIA Beauty, but it does not provide pricing or affordability information for either brand.

### Which causes fewer breakouts, Shu Uemura or ILIA Beauty?

ILIA Beauty causes fewer breakouts because the products on this page earn an Average Lovi fit level for acne-prone skin, whereas Shu Uemura earns a Low fit level. Every product on this page for both brands lists no fragrance in its ingredients.

### When and where were Shu Uemura and ILIA Beauty founded?

Shu Uemura was founded in 1967 in Japan, and ILIA Beauty was founded in 2011 in Canada.

### Which parent companies currently own Shu Uemura and ILIA Beauty?

Shu Uemura is owned by L'Oréal S.A., and ILIA Beauty is owned by Famille C.

### Do products from Shu Uemura and ILIA Beauty contain fragrance?

Every product on this page from both Shu Uemura and ILIA Beauty lists no fragrance in its ingredients.

## Research behind their key ingredients

- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006
- [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007
- [Design, characterization, and clinical evaluation of argan oil nanostructured lipid carriers to improve skin hydration](https://pubmed.ncbi.nlm.nih.gov/25143733/) Argania spinosa kernel oil · International Journal of Nanomedicine, 2014
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/41134387/) Argania spinosa kernel oil · Lasers in Medical Science, 2025

## The brands

- Japanese skincare: [Shu Uemura](https://lovi.care/skincare/ae/brands/shu-uemura)
- Canadian skincare: [ILIA Beauty](https://lovi.care/skincare/ae/brands/ilia-beauty)

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- [The Ordinary vs ILIA Beauty](https://lovi.care/skincare/ae/compare/the-ordinary-vs-ilia-beauty)
- [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-shu-uemura)
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- [COSRX vs Shu Uemura](https://lovi.care/skincare/ae/compare/cosrx-vs-shu-uemura)
- [COSRX vs ILIA Beauty](https://lovi.care/skincare/ae/compare/cosrx-vs-ilia-beauty)
- [CeraVe vs Shu Uemura](https://lovi.care/skincare/ae/compare/cerave-vs-shu-uemura)
- [CeraVe vs ILIA Beauty](https://lovi.care/skincare/ae/compare/cerave-vs-ilia-beauty)
- [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-shu-uemura)
- [La Roche-Posay vs ILIA Beauty](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-ilia-beauty)
- [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/ae/compare/dr-althea-vs-shu-uemura)
- [Dr. Althea vs ILIA Beauty](https://lovi.care/skincare/ae/compare/dr-althea-vs-ilia-beauty)
- [Some By Mi vs Shu Uemura](https://lovi.care/skincare/ae/compare/some-by-mi-vs-shu-uemura)
- [Some By Mi vs ILIA Beauty](https://lovi.care/skincare/ae/compare/some-by-mi-vs-ilia-beauty)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

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- United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-ilia-beauty (this page)
