# Shu Uemura vs A+ Page: https://lovi.care/skincare/ae/compare/shu-uemura-vs-a The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates. Shu Uemura and A+ are heritage skincare brands, founded respectively in Japan in 1967 and in India in 1990. Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas, while A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas. The Japanese brand suits all skin types best, owing to its gentle and effective nature, whereas the Indian brand suits sensitive skin best because of its mild composition. They differ in their standout offerings and specific formulations, as the former features cleansing oils ideal for acne-prone skin and carefully balanced products that maintain skin comfort, while the latter offers the 345 Relief Cream for acne-prone skin and reliably supports daily moisture balance. Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003. [loreal-finance.com](https://www.loreal-finance.com/eng/2024-universal-registration-document/en/article/12/) [pitchbook.com](https://pitchbook.com/profiles/company/168869-71) [en.wikipedia.org](https://en.wikipedia.org/wiki/Shu_Uemura) [sec.gov](https://www.sec.gov/Archives/edgar/vprr/0303/03037595.pdf) A+ is an Indian skincare brand founded in 1990. [pitchbook.com](https://pitchbook.com/profiles/company/554388-85) This page compares some of the most popular Shu Uemura and A+ products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgbc50158f05). ### Popular Shu Uemura vs A+ products #### Shu Uemura - [cleansing oil](https://lovi.care/skincare/ae/p/shu-uemura/cleansing-oil/for/dry-sensitive-skin) — Average fit — [AED 179.45 at Amazon](https://www.amazon.ae/dp/B0DNJKPSB8?tag=lovi00-21&linkCode=osi&th=1&psc=1) #### A+ - [345 Relief Cream](https://lovi.care/skincare/ae/p/a/345-relief-cream/for/sensitive-skin) — Average fit ## Questions and answers ### Shu Uemura or A+: which is better? Both brands are a good match for the products on this page, as Lovi rates Shu Uemura and A+ as average for dry and sensitive skin. Neither brand is well suited for oily skin, where Lovi gives both low fit ratings. ### What is the difference between Shu Uemura and A+? Shu Uemura and A+ are both independent of each other and offer products on this page that list no fragrance in their ingredients. For various skin types, Lovi rates both brands with an Average fit. ### Which is more affordable, Shu Uemura or A+? The page facts do not mention the prices of Shu Uemura or A+, so neither brand can be called more affordable here. ### Which causes fewer breakouts, Shu Uemura or A+? For acne-prone skin, A+ gets an Average fit from Lovi while Shu Uemura is rated Low, meaning Shu Uemura may cause more breakouts. Squalane, found in products on this page, is linked to inflammatory mediators in acne vulgaris. [The Journal of Investigative Dermatology, 2006](https://pubmed.ncbi.nlm.nih.gov/16778793/) ### Which brand was founded earlier, Shu Uemura or A+? Shu Uemura was founded earlier, in 1967, whereas A+ was founded in 1990. ### How does the corporate ownership of Shu Uemura differ from A+? Shu Uemura is owned by L'Oréal S.A. since 2003, whereas A+ is independently owned. ### Do any of the products listed for Shu Uemura or A+ contain fragrance? Every product on this page for both Shu Uemura and A+ lists no fragrance in its ingredients. ## Research behind their key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Peroxidated squalene induces the production of inflammatory mediators in HaCaT keratinocytes: a possible role in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/16778793/) Squalane · The Journal of Investigative Dermatology, 2006 - [Effect of Camellia japonica oil on human type I procollagen production and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/17386986/) Camellia japonica seed oil · Journal of Ethnopharmacology, 2007 - [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008 - [Clinical, biometric and structural evaluation of the long-term effects of a topical treatment with ascorbic acid and madecassoside in photoaged human skin](https://pubmed.ncbi.nlm.nih.gov/18503551/) Centella asiatica leaf extract · Experimental Dermatology, 2008 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica leaf extract · Molecules, 2023 - [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022 - [Efficacy and safety of moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese versus 0.02% triamcinolone acetonide cream in decreasing adverse reaction and downtime after ablative fractional carbon dioxide laser resurfacing: A split-face, double-blinded, randomized, controlled trial](https://pubmed.ncbi.nlm.nih.gov/30945430/) Centella asiatica leaf extract · Journal of Cosmetic Dermatology, 2019 - [Squalane as a Promising Agent Protecting UV-Induced Inhibition of Collagen Biosynthesis and Wound Healing in Human Dermal Fibroblast](https://pubmed.ncbi.nlm.nih.gov/40363772/) Squalane · Molecules, 2025 - [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Centella asiatica leaf extract · International Journal of Pharmaceutics, 2024 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 ## The brands - Japanese skincare: [Shu Uemura](https://lovi.care/skincare/ae/brands/shu-uemura) - Indian skincare: [A+](https://lovi.care/skincare/ae/brands/a) ## More comparisons - [SKIN1004 vs Shu Uemura](https://lovi.care/skincare/ae/compare/skin1004-vs-shu-uemura) - [SKIN1004 vs A+](https://lovi.care/skincare/ae/compare/skin1004-vs-a) - [Anua vs Shu Uemura](https://lovi.care/skincare/ae/compare/anua-vs-shu-uemura) - [Anua vs A+](https://lovi.care/skincare/ae/compare/anua-vs-a) - [Medicube vs Shu Uemura](https://lovi.care/skincare/ae/compare/medicube-vs-shu-uemura) - [Medicube vs A+](https://lovi.care/skincare/ae/compare/medicube-vs-a) - [The Ordinary vs Shu Uemura](https://lovi.care/skincare/ae/compare/the-ordinary-vs-shu-uemura) - [The Ordinary vs A+](https://lovi.care/skincare/ae/compare/the-ordinary-vs-a) - [Beauty of Joseon vs Shu Uemura](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-shu-uemura) - [Beauty of Joseon vs A+](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-a) - [COSRX vs Shu Uemura](https://lovi.care/skincare/ae/compare/cosrx-vs-shu-uemura) - [COSRX vs A+](https://lovi.care/skincare/ae/compare/cosrx-vs-a) - [CeraVe vs Shu Uemura](https://lovi.care/skincare/ae/compare/cerave-vs-shu-uemura) - [CeraVe vs A+](https://lovi.care/skincare/ae/compare/cerave-vs-a) - [La Roche-Posay vs Shu Uemura](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-shu-uemura) - [La Roche-Posay vs A+](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-a) - [Dr. Althea vs Shu Uemura](https://lovi.care/skincare/ae/compare/dr-althea-vs-shu-uemura) - [Dr. Althea vs A+](https://lovi.care/skincare/ae/compare/dr-althea-vs-a) - [Some By Mi vs Shu Uemura](https://lovi.care/skincare/ae/compare/some-by-mi-vs-shu-uemura) - [Some By Mi vs A+](https://lovi.care/skincare/ae/compare/some-by-mi-vs-a) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/shu-uemura-vs-a - United Kingdom: https://lovi.care/skincare/uk/compare/shu-uemura-vs-a - Ireland: https://lovi.care/skincare/ie/compare/shu-uemura-vs-a - Germany: https://lovi.care/skincare/de/compare/shu-uemura-vs-a - France: https://lovi.care/skincare/fr/compare/shu-uemura-vs-a - Italy: https://lovi.care/skincare/it/compare/shu-uemura-vs-a - Netherlands: https://lovi.care/skincare/nl/compare/shu-uemura-vs-a - Spain: https://lovi.care/skincare/es/compare/shu-uemura-vs-a - Canada: https://lovi.care/skincare/ca/compare/shu-uemura-vs-a - Australia: https://lovi.care/skincare/au/compare/shu-uemura-vs-a - Singapore: https://lovi.care/skincare/sg/compare/shu-uemura-vs-a - Saudi Arabia: https://lovi.care/skincare/sa/compare/shu-uemura-vs-a - United Arab Emirates: https://lovi.care/skincare/ae/compare/shu-uemura-vs-a (this page)