# Purito vs Asarai

Page: https://lovi.care/skincare/ae/compare/purito-vs-asarai

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates.

Purito and Asarai are skincare lines that invite mindful daily care through gentle, nourishing formulas. Purito is cherished for thoughtful moisturizers, [serums](https://lovi.care/skincare/ae/ingredients/serum), sunscreens, and makeup removers, while Asarai is known for nutrient-rich [clay](https://lovi.care/skincare/ae/ingredients/clay) masks and deeply restorative botanical bases. The former suits dry and sensitive skin best, whereas the latter accommodates balanced, dry, and combination skin. They differ primarily in their core offerings, as both deliver soothing support for a calm and radiant complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

[preqin.com](https://www.preqin.com/data/profile/asset/purito/526264) [tracxn.com](https://tracxn.com/d/companies/purito/__Q3dgyn7p8V7kxg-ygxhmyr_lVBcQy1iHz3oUZdRXhC8) [mk.co.kr](https://www.mk.co.kr/en/business/11344042) [v.daum.net](https://v.daum.net/v/Kg10z0B3aJ)

This page compares some of the most popular Purito and Asarai products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pgad3e7efb34).

### Popular Purito vs Asarai products

#### Purito

- [Oat-in Calming Gel Cream](https://lovi.care/skincare/ae/p/purito/oat-in-calming-gel-cream/for/sensitive-skin) — High fit — [AED 40.25 at Amazon](https://www.amazon.ae/dp/B09C1LW874?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Mighty Bamboo Panthenol Cream](https://lovi.care/skincare/ae/p/purito/mighty-bamboo-panthenol-cream/for/acne-prone-skin) — High fit — [AED 64.27 at Amazon](https://www.amazon.ae/dp/B0D4Y6MNTF?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Serum](https://lovi.care/skincare/ae/p/purito/centella-unscented-serum/for/sensitive-skin) — Superior fit — [AED 44.00 at Amazon](https://www.amazon.ae/dp/B0CST174J1?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Daily Soft Touch Sunscreen](https://lovi.care/skincare/ae/p/purito/daily-soft-touch-sunscreen/for/dry-skin) — Superior fit — [AED 39.50 at Amazon](https://www.amazon.ae/dp/B0BS21D6SW?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [From Green Cleansing Oil](https://lovi.care/skincare/ae/p/purito/from-green-cleansing-oil/for/dry-skin) — High fit — [AED 71.00 at Amazon](https://www.amazon.ae/dp/B0BLHDJZNV?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Deep Sea Pure Water Cream](https://lovi.care/skincare/ae/p/purito/deep-sea-pure-water-cream/for/dry-skin) — Superior fit — [AED 61.19 at Amazon](https://www.amazon.ae/dp/B086WVRZBJ?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Wonder Releaf Centella Eye Cream](https://lovi.care/skincare/ae/p/purito/wonder-releaf-centella-eye-cream/for/oily-acne-prone-skin) — High fit — [AED 36.00 at Amazon](https://www.amazon.ae/dp/B07BQMN4QD?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Centella Unscented Toner](https://lovi.care/skincare/ae/p/purito/centella-unscented-toner/for/acne-prone-skin) — Superior fit — [AED 65.00 at Amazon](https://www.amazon.ae/dp/B0881CFN2P?tag=lovi00-21&linkCode=osi&th=1&psc=1)

#### Asarai

- [Earth Tones Face Mask](https://lovi.care/skincare/ae/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit

## Questions and answers

### Purito or Asarai: which is better?

Purito offers a much larger selection of fragrance-free products on this page, which Lovi rates as Superior or High for multiple skin types, while Asarai only features one face mask with an Average fit across all skin types.

### What is the difference between Purito and Asarai?

Purito offers a wide range of products with Superior and High fit levels across multiple skin types, whereas Asarai only features one mask on this page with an Average fit level for all skin types.

### Which is more affordable, Purito or Asarai?

This page does not contain pricing information for either Purito or Asarai, so it is not possible to say which brand is more affordable.

### Which causes fewer breakouts, Purito or Asarai?

Purito offers multiple acne-safe and barrier-supporting moisturizers along with high-fitting acne-prone options like its [Centella](https://lovi.care/skincare/ae/ingredients/centella-asiatica) Unscented Toner, whereas Asarai features only a single face mask with average fit for acne-prone skin.

### When were Purito and Asarai founded and who owns them?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, while Asarai was founded in 2018 and is owned by Asarai Inc.

### What skin types does Purito fit best according to its brand-focused routines?

According to its brand-focused routines, Purito fits dry skin, sensitive skin, and skin with dark spots best.

### Which Purito products have a Superior Lovi fit level for dry skin?

Purito offers several products with a Superior Lovi fit level for dry skin on this page, including the Centella Unscented [Serum](https://lovi.care/skincare/ae/ingredients/serum), Daily Soft Touch Sunscreen, Deep Sea Pure [Water](https://lovi.care/skincare/ae/ingredients/water) Cream, and Centella Unscented Toner.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002
- [Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial](https://pubmed.ncbi.nlm.nih.gov/31975502/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Skin-whitening and skin-condition-improving effects of topical oxidized glutathione: a double-blind and placebo-controlled clinical trial in healthy women](https://pubmed.ncbi.nlm.nih.gov/25378941/) Glutathione · Clinical, Cosmetic and Investigational Dermatology, 2014
- [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Madecassic acid, Madecassoside, Asiaticoside · Indian Journal of Pharmaceutical Sciences, 2016
- [Topical Application of Centella asiatica in Wound Healing: Recent Insights into Mechanisms and Clinical Efficacy](https://pubmed.ncbi.nlm.nih.gov/39458583/) Centella asiatica extract · Pharmaceutics, 2024
- [The effects of a topical gel containing chitosan, 0,2% chlorhexidine, allantoin and despanthenol on the wound healing process subsequent to impacted lower third molar extraction](https://pubmed.ncbi.nlm.nih.gov/27475700/) Allantoin · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Ceramide 1 and ceramide 3 act synergistically on skin hydration and the transepidermal water loss of sodium lauryl sulfate-irritated skin](https://pubmed.ncbi.nlm.nih.gov/18717861/) Ceramide np · International Journal of Dermatology, 2008
- [Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation](https://pubmed.ncbi.nlm.nih.gov/32052907/) Tocopherol, Ascorbic acid · Journal of Cosmetic Dermatology, 2020
- [Injectable thermo-sensitive and wide-crack self-healing hydrogel loaded with antibacterial anti-inflammatory dipotassium glycyrrhizate for full-thickness skin wound repair](https://pubmed.ncbi.nlm.nih.gov/35245682/) Dipotassium glycyrrhizate · Acta Biomaterialia, 2022
- [Anti-inflammatory activities of colloidal oatmeal (Avena sativa) contribute to the effectiveness of oats in treatment of itch associated with dry, irritated skin](https://pubmed.ncbi.nlm.nih.gov/25607907/) Avena sativa seed oat seed water seed · Journal of Drugs in Dermatology, 2015
- [Green tea extract reduces induction of p53 and apoptosis in UVB-irradiated human skin independent of transcriptional controls](https://pubmed.ncbi.nlm.nih.gov/18631247/) Camellia sinensis leaf extract · Experimental Dermatology, 2009
- [The clinical effect of glutathione on skin color and other related skin conditions: A systematic review](https://pubmed.ncbi.nlm.nih.gov/30895708/) Glutathione · Journal of Cosmetic Dermatology, 2019
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Madecassoside, Asiaticoside, Madecassic acid · Journal of Alternative and Complementary Medicine, 2020
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Preparation of novel apigenin-enriched, liposomal and non-liposomal, antiinflammatory topical formulations as substitutes for corticosteroid therapy](https://pubmed.ncbi.nlm.nih.gov/20641055/) Extracts flower · Phytotherapy Research, 2011
- [Adenosine-loaded dissolving microneedle patches to improve skin wrinkles, dermal density, elasticity and hydration](https://pubmed.ncbi.nlm.nih.gov/29574973/) Adenosine · International Journal of Cosmetic Science, 2018
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) Allantoin, Panthenol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Topical glutathione amino acid precursors protect skin against environmental and oxidative stress](https://pubmed.ncbi.nlm.nih.gov/38189670/) Glutathione · Journal of the European Academy of Dermatology and Venereology, 2024
- [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Madecassoside · Molecules, 2023
- [A Lipid Mixture Enriched by Ceramide NP with Fatty Acids of Diverse Chain Lengths Contributes to Restore the Skin Barrier Function Impaired by Topical Corticosteroid](https://pubmed.ncbi.nlm.nih.gov/34348350/) Ceramide np · Skin Pharmacology and Physiology, 2022
- [Clay jojoba oil facial mask for lesioned skin and mild acne--results of a prospective, observational pilot study](https://pubmed.ncbi.nlm.nih.gov/22585103/) Jojoba seed oil · Forschende Komplementarmedizin, 2012
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Antiacne and antiblotch activities of a formulated combination of Aloe barbadensis leaf powder, Garcinia mangostana peel extract, and Camellia sinensis leaf extract](https://pubmed.ncbi.nlm.nih.gov/31239743/) Camellia sinensis leaf extract · Clinical, Cosmetic and Investigational Dermatology, 2019
- [Administration of skin care regimens containing β-glucan for skin recovery after fractional laser therapy: A split-face, double-blinded, vehicle-controlled study](https://pubmed.ncbi.nlm.nih.gov/33128496/) Beta-glucan · Journal of Cosmetic Dermatology, 2021
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Terminalia ferdinandiana fruit extract · Dermatologic Therapy, 2020
- [Two-phase delivery using a horse oil and adenosine-loaded dissolving microneedle patch for skin barrier restoration, moisturization, and wrinkle improvement](https://pubmed.ncbi.nlm.nih.gov/30160014/) Adenosine · Journal of Cosmetic Dermatology, 2019
- [Development of solid lipid microparticles (SLMs) containing asiatic acid for topical treatment of acne: Characterization, stability, in vitro and in vivo anti-acne assessment](https://pubmed.ncbi.nlm.nih.gov/38460769/) Asiatic acid · International Journal of Pharmaceutics, 2024
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025
- [Propanediol (and) Caprylic Acid (and) Xylitol as a New Single Topical Active Ingredient against Acne: In Vitro and In Vivo Efficacy Assays](https://pubmed.ncbi.nlm.nih.gov/34771112/) Propanediol · Molecules, 2021
- [Dead Sea minerals: New findings on skin and the biology beyond](https://pubmed.ncbi.nlm.nih.gov/30903724/) Deep sea water · Experimental Dermatology, 2019
- [Effect of an Emollient Emulsion Containing 15.0% of Caprylic/Capric Triglyceride on the Urocanic Acid of the Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/37109405/) Caprylic capric triglyceride · Life, 2023
- [Translational Evaluation of a Disodium Adenosine Monophosphate (AMP2Na)-Based Topical Formulation for Physiology-Aligned Skin Rejuvenation: Integrated In Vitro, Ex Vivo, and Clinical Evidence](https://pubmed.ncbi.nlm.nih.gov/42278371/) Adenosine · International Journal of Molecular Sciences, 2026
- [Functional properties and skin care effects of sodium trehalose sulfate](https://pubmed.ncbi.nlm.nih.gov/38606717/) Trehalose · Skin Research and Technology, 2024
- [Evaluation of additive effects of hydrolyzed jojoba (Simmondsia chinensis) esters and glycerol: a preliminary study](https://pubmed.ncbi.nlm.nih.gov/19146603/) Hydrolyzed jojoba esters · Journal of Cosmetic Dermatology, 2008
- [Noninvasive Monitoring of Palmitoyl Hexapeptide-12 in Human Skin Layers: Mechanical Interaction with Skin Components and Its Potential Skincare Benefits](https://pubmed.ncbi.nlm.nih.gov/39964201/) Palmitoyl hexapeptide-12 · ACS Applied Bio Materials, 2025
- [Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42108609/) Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026
- [Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism](https://pubmed.ncbi.nlm.nih.gov/41527525/) Palmitoyl tripeptide-1 · Journal of Cosmetic Dermatology, 2026
- [Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin](https://pubmed.ncbi.nlm.nih.gov/41182319/) Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025

## The brands

- Korean skincare: [Purito](https://lovi.care/skincare/ae/brands/purito)
- Skincare: [Asarai](https://lovi.care/skincare/ae/brands/asarai)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/compare/purito-vs-asarai
- United Kingdom: https://lovi.care/skincare/uk/compare/purito-vs-asarai
- Ireland: https://lovi.care/skincare/ie/compare/purito-vs-asarai
- Germany: https://lovi.care/skincare/de/compare/purito-vs-asarai
- France: https://lovi.care/skincare/fr/compare/purito-vs-asarai
- Italy: https://lovi.care/skincare/it/compare/purito-vs-asarai
- Netherlands: https://lovi.care/skincare/nl/compare/purito-vs-asarai
- Spain: https://lovi.care/skincare/es/compare/purito-vs-asarai
- Canada: https://lovi.care/skincare/ca/compare/purito-vs-asarai
- Australia: https://lovi.care/skincare/au/compare/purito-vs-asarai
- Singapore: https://lovi.care/skincare/sg/compare/purito-vs-asarai
- Saudi Arabia: https://lovi.care/skincare/sa/compare/purito-vs-asarai
- United Arab Emirates: https://lovi.care/skincare/ae/compare/purito-vs-asarai (this page)