# Pair vs Asarai Page: https://lovi.care/skincare/ae/compare/pair-vs-asarai The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates. Pair and Asarai are distinct skincare lines offering targeted solutions for diverse complexions. Pair is a Japanese brand founded in 2000 and owned by Lion Corporation since 2004, beloved for its targeted [serums](https://lovi.care/skincare/ae/ingredients/serum) and meticulously crafted formulas like the Acne Cream W, which suit acne-prone skin best. Asarai is cherished for its nutrient-rich [clay](https://lovi.care/skincare/ae/ingredients/clay) masks and deeply restorative formulas, including the Earth Tones Face Mask for acne-prone skin, which suit balanced, dry, and combination skin best. While both lines restore balance and clarity, the Japanese brand focuses on gentle blemish preparations, whereas the other transforms daily routines into mindful rituals with thoughtful hydration and soothing botanical care. Pair is a Japanese skincare brand founded in 2000 and owned by Lion Corporation since 2004. [ja.wikipedia.org](https://ja.wikipedia.org/wiki/%E3%83%A9%E3%82%A4%E3%82%AA%E3%83%B3%E8%A3%BD%E5%93%81%E4%B8%80%E8%A6%A7) [beautymatter.com](https://beautymatter.com/articles/courtin-family-takes-majority-stake-in-pai-skincare) This page compares some of the most popular Pair and Asarai products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg423a8b43db). ### Popular Pair vs Asarai products #### Asarai - [Earth Tones Face Mask](https://lovi.care/skincare/ae/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit #### Pair - [Acne Cream W](https://lovi.care/skincare/ae/p/pair/acne-cream-w/for/combination-skin) — Average fit — [AED 59.00 at Amazon](https://www.amazon.ae/dp/B083WFBFGX?tag=lovi00-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Pair or Asarai: which is better? Neither Pair nor Asarai is universally better, as both achieve only an Average Lovi fit across most skin types for the products on this page. Shoppers will find that every product from both brands lists no fragrance in its ingredients. ### What is the difference between Pair and Asarai? Pair is a Japanese brand founded in 2000 and owned by Lion Corporation, while Asarai was founded in 2018 and is owned by Asarai Inc. Both brands offer products on this page that list no fragrance in their ingredients. ### Which is more affordable, Pair or Asarai? Neither Pair nor Asarai has pricing or affordability details listed among the products on this page. ### Which causes fewer breakouts, Pair or Asarai? Both brands offer products on this page that may help with acne-prone skin, with Acne Cream W and Earth Tones Face Mask each achieving an Average fit level for oily acne-prone skin. Lovi rates Pair as Average and Asarai as Average for acne-prone skin. ### When were Pair and Asarai founded and who owns them? Pair was founded in 2000 in Japan and has been owned by Lion Corporation since 2004, while Asarai was founded in 2018 and is owned by Asarai Inc. ### Do any products from Pair or Asarai contain fragrance? Every product on this page from both Pair and Asarai lists no fragrance in its ingredients. ### How does the Lovi fit level for dry skin compare between Pair's Acne Cream W and Asarai's Earth Tones Face Mask? Asarai's Earth Tones Face Mask has an Average Lovi fit level for dry skin, while Pair's Acne Cream W carries a Caution fit level for dry skin. ## Research behind their key ingredients - [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011 - [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) 3-butylene glycol · International Journal of Cosmetic Science, 2024 - [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Terminalia ferdinandiana fruit extract · Dermatologic Therapy, 2020 - [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024 - [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003 ## The brands - Japanese skincare: [Pair](https://lovi.care/skincare/ae/brands/pair) - Skincare: [Asarai](https://lovi.care/skincare/ae/brands/asarai) ## More comparisons - [SKIN1004 vs Pair](https://lovi.care/skincare/ae/compare/skin1004-vs-pair) - [SKIN1004 vs Asarai](https://lovi.care/skincare/ae/compare/skin1004-vs-asarai) - [Anua vs Pair](https://lovi.care/skincare/ae/compare/anua-vs-pair) - [Anua vs Asarai](https://lovi.care/skincare/ae/compare/anua-vs-asarai) - [Medicube vs Pair](https://lovi.care/skincare/ae/compare/medicube-vs-pair) - [Medicube vs Asarai](https://lovi.care/skincare/ae/compare/medicube-vs-asarai) - [The Ordinary vs Pair](https://lovi.care/skincare/ae/compare/the-ordinary-vs-pair) - [The Ordinary vs Asarai](https://lovi.care/skincare/ae/compare/the-ordinary-vs-asarai) - [Beauty of Joseon vs Pair](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-pair) - [Beauty of Joseon vs Asarai](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-asarai) - [COSRX vs Pair](https://lovi.care/skincare/ae/compare/cosrx-vs-pair) - [COSRX vs Asarai](https://lovi.care/skincare/ae/compare/cosrx-vs-asarai) - [CeraVe vs Pair](https://lovi.care/skincare/ae/compare/cerave-vs-pair) - [CeraVe vs Asarai](https://lovi.care/skincare/ae/compare/cerave-vs-asarai) - [La Roche-Posay vs Pair](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-pair) - [La Roche-Posay vs Asarai](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-asarai) - [Dr. Althea vs Pair](https://lovi.care/skincare/ae/compare/dr-althea-vs-pair) - [Dr. Althea vs Asarai](https://lovi.care/skincare/ae/compare/dr-althea-vs-asarai) - [Some By Mi vs Pair](https://lovi.care/skincare/ae/compare/some-by-mi-vs-pair) - [Some By Mi vs Asarai](https://lovi.care/skincare/ae/compare/some-by-mi-vs-asarai) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/compare/pair-vs-asarai - United Kingdom: https://lovi.care/skincare/uk/compare/pair-vs-asarai - Ireland: https://lovi.care/skincare/ie/compare/pair-vs-asarai - Germany: https://lovi.care/skincare/de/compare/pair-vs-asarai - France: https://lovi.care/skincare/fr/compare/pair-vs-asarai - Italy: https://lovi.care/skincare/it/compare/pair-vs-asarai - Netherlands: https://lovi.care/skincare/nl/compare/pair-vs-asarai - Spain: https://lovi.care/skincare/es/compare/pair-vs-asarai - Canada: https://lovi.care/skincare/ca/compare/pair-vs-asarai - Australia: https://lovi.care/skincare/au/compare/pair-vs-asarai - Singapore: https://lovi.care/skincare/sg/compare/pair-vs-asarai - Saudi Arabia: https://lovi.care/skincare/sa/compare/pair-vs-asarai - United Arab Emirates: https://lovi.care/skincare/ae/compare/pair-vs-asarai (this page)