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Olay vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Olay and Hada Labo are distinguished skincare lines cherished for addressing diverse complexion needs. The former is warmly loved for its thoughtfully formulated moisturizers, eye products, serums, cleansers, and more, which are enriched with nourishing niacinamide and glycerin to suit sensitive skin and acne-prone skin best. Meanwhile, the Japanese brand founded in 2004 is beloved for its nurturing toners, gentle makeup removers, and deeply nourishing moisturizers crafted from advanced formulas that suit dry skin and dry sensitive skin best due to their moisture-binding properties. While both offer targeted standout products for specific concerns, they differ fundamentally as the American line focuses on niacinamide and glycerin for wrinkles, pigmentation, aging, hydration, and barrier function, whereas the Rohto Pharmaceutical Co., Ltd. brand relies on advanced moisture-binding properties to restore balance and comfort to the complexion.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Olay and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Olay vs Hada Labo products

People Say

OlayHada Labo
  • Deep Hydration and Moisture Often MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
  • Gentle and Fragrance-Free Often MentionedMostly Mentioned
    • “doesn't strip my skin — Olay Regenerating Cream Cleanser”
    • “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
  • Lightweight and Fast Absorbing Mostly MentionedOften Mentioned
    • “sinks in quickly — Olay Super Serum”
    • “absorbs quickly — Olay Vitamin C Serum”
    • “absorbs instantly — Olay Super Serum Night Repair”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Texture and Skin Smoothing Mostly MentionedNot noted
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “light and smooth — Olay Ultimate Eye Cream”
  • Brightening and Radiance Often MentionedSometimes Noted
    • “iridescent glow — Olay Super Serum”
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “skin looks brighter — Olay Vitamin C Serum”
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
  • Makeup Compatibility Sometimes NotedSometimes Noted
    • “absorbs instantly — Olay Eye Lifting Serum”
    • “acts as primer — Olay Super Serum”
    • “concealer sits better — Olay Ultimate Eye Cream”
    • “removes waterproof mascara easily — Hada Labo Gokujyun Cleansing Oil”
  • Sticky or Greasy Residue Sometimes NotedOften Mentioned
    • “Wake up feeling a bit greasy — Olay Regenerist Micro-Sculpting Cream”
    • “cakes up all over — Olay Advanced Eye Cream”
    • “feels like a coating — Olay Regenerating Cream Cleanser”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Skin Breakouts and Clogging Rarely NotedOften Mentioned
    • “caused cystic acne — Olay Retinol24”
    • “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
    • “Broke me out in cystic acne — Olay Regenerist Retinol 24 Night Moisturizer”
    • “gave me tiny bumps — Hada Labo Gokujyun Lotion”

Olay vs Hada Labo routines for dry skin

Buy Hada Labo routine · AED 682.62 · 96% fitBuy Olay routine · AED 586.47 · 74% fitSee multi-brand routine · 96% fit

Olay vs Hada Labo routines for oily skin

Buy Hada Labo routine · AED 996.78 · 92% fitBuy Olay routine · AED 897.24 · 84% fitSee multi-brand routine · 97% fit

Olay vs Hada Labo routines for combination skin

Buy Hada Labo routine · AED 790.71 · 91% fitBuy Olay routine · AED 877.60 · 83% fitSee multi-brand routine · 96% fit

Questions and answers

Olay or Hada Labo: which is better?

Olay is better for lightweight feel, texture and skin smoothing, and brightening, while Hada Labo is better for deep hydration and moisturization. Reviewers note that Hada Labo provides gentle and fragrance-free formulations, whereas Olay offers fragrance-free options across most of the products on this page.

What is the difference between Olay and Hada Labo?

Olay tends to offer lighter textures and smoother results, whereas Hada Labo focuses on deep hydration and moisture. Reviewers find that Hada Labo is better for deep hydration, while Olay performs better for texture smoothing and lightweight feel.

Olay or Hada Labo for dry skin?

For dry skin, Hada Labo reaches a Superior routine fit while Olay reaches Average. Hada Labo relies on deeply hydrating hyaluronic acid formulations to help deliver intense moisture.

Drug Delivery, 2017Dermatologic Therapy, 2022

Olay or Hada Labo: which moisturizer is better?

Olay and Hada Labo both offer moisturizers, but Hada Labo is a better fit overall for dry skin with a Superior routine fit compared to Olay's Average fit. Reviewers note that Hada Labo delivers deep hydration and moisturization, while Olay products on this page help improve texture and smoothness. Topical hyaluronic acid, a key ingredient across Hada Labo products, helps provide benefits for skin quality and signs of aging.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which is more affordable, Olay or Hada Labo?

The provided page and study details do not include pricing or affordability information for either Olay or Hada Labo.

Between Olay and Hada Labo, which brand is better known for deep hydration and moisture?

Between Olay and Hada Labo, Hada Labo does better for deep hydration and moisture. Hyaluronic acid is featured across the products on this page to help support skin quality and signs of aging.

Dermatologic Therapy, 2022

Do Olay or Hada Labo products contain any added fragrance?

Olay has fragrance-free options for most of the products on this page, but its Oil Minimizing Clean Toner lists fragrance in its ingredients. In contrast, every product from Hada Labo on this page lists no fragrance.

Which brand performs better for texture and skin smoothing?

Olay performs better for texture and skin smoothing compared to Hada Labo. Reviewers often mention improved texture and smoothness as a key benefit of the Olay products on this page.

Olay or Hada Labo for oily skin?

For oily skin, Lovi rates Olay as High and Hada Labo as Superior. Reviewers note that Olay delivers a lightweight and fast-absorbing feel, while Hada Labo provides deeper hydration and moisturization.

Olay or Hada Labo for sensitive skin?

For sensitive skin, Olay has a High Lovi fit level across its routine, while Hada Labo has a Superior Lovi fit level and is noted for its gentle, fragrance-free formulations. Reviewers mention that Hada Labo tends to do better for deep hydration and moisture.

Olay or Hada Labo for acne-prone skin?

Olay fits acne-prone skin well with a High Lovi rating across many of its products on this page. Hada Labo also offers products that fit this skin type, such as Gokujyun Lotion and Gokujun Premium which reach High ratings.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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