# Hada Labo vs Asarai

Page: https://lovi.care/skincare/ae/compare/hada-labo-vs-asarai

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates.

Hada Labo and Asarai are distinct skincare lines created to nurture the complexion with thoughtful formulations. The Japanese brand is known for its nurturing toners, gentle makeup removers, and deeply nourishing moisturizers featuring advanced moisture-binding properties, whereas Asarai is cherished for its nutrient-rich [clay](https://lovi.care/skincare/ae/ingredients/clay) masks and restorative botanical bases. Hada Labo suits dry and dry sensitive skin best, with specific options for acne-prone, mature, and uneven tones, while the Australian-inspired brand suits balanced, dry, and combination skin with targeted purifying care. Ultimately, both offer carefully selected solutions to restore comfort and everyday radiance.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

[en.wikipedia.org](https://en.wikipedia.org/wiki/Hada_Labo) [hadalabosa.co.za](https://hadalabosa.co.za/about-hada-labo/) [hadalabotokyo.pl](https://www.hadalabotokyo.pl/en/the-world-of-hada-labo/brand-history/)

This page compares some of the most popular Hada Labo and Asarai products; for every product of both brands, with a fit score for your own skin, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=compare&af_sub3=selection_note&af_sub4=pg246c756def).

### Popular Hada Labo vs Asarai products

#### Hada Labo

- [Gokujyun Lotion](https://lovi.care/skincare/ae/p/hada-labo/gokujyun-lotion/for/dry-skin) — Superior fit — [AED 79.50 at Amazon](https://www.amazon.ae/dp/B08DRKJDLY?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Gokujun Premium](https://lovi.care/skincare/ae/p/hada-labo/gokujun-premium/for/dry-skin) — Superior fit
- [Shirojyun Premium Whitening Lotion](https://lovi.care/skincare/ae/p/hada-labo/shirojyun-premium-whitening-lotion/for/dry-skin) — High fit — [AED 92.88 at Amazon](https://www.amazon.ae/dp/B079RKWZD7?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Gokujyun Cleansing Oil](https://lovi.care/skincare/ae/p/hada-labo/gokujyun-cleansing-oil/for/dry-skin) — Superior fit — [AED 134.00 at Amazon](https://www.amazon.ae/dp/B00HNMDN84?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Gokujyun Perfect Gel](https://lovi.care/skincare/ae/p/hada-labo/gokujyun-perfect-gel/for/dry-skin) — High fit
- [Premium Whitening Lotion (Light)](https://lovi.care/skincare/ae/p/hada-labo/premium-whitening-lotion-light/for/dry-sensitive-skin) — High fit — [AED 92.88 at Amazon](https://www.amazon.ae/dp/B079RKWZD7?tag=lovi00-21&linkCode=osi&th=1&psc=1)

#### Asarai

- [Earth Tones Face Mask](https://lovi.care/skincare/ae/p/asarai/earth-tones-face-mask/for/oily-skin) — Average fit

## Questions and answers

### Hada Labo or Asarai: which is better?

Hada Labo is better for deep hydration, offering superior Lovi fit levels for dry and dry sensitive skin across its products on this page, while Asarai features only average fits. Topical [hyaluronic acid](https://lovi.care/skincare/ae/ingredients/hyaluronic-acid) helps improve skin quality and hydration.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### What is the difference between Hada Labo and Asarai?

Hada Labo features multiple products on this page with Superior and High Lovi fits for dry and sensitive skin, whereas Asarai offers only a single face mask with Average fits across all skin types. Reviewers often mention Hada Labo for deep hydration and lightweight toners powered by hyaluronic acid.

[Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which is more affordable, Hada Labo or Asarai?

Asarai and Hada Labo do not have explicit price data on this page to compare affordability. However, Hada Labo offers value and versatility across the products on this page.

### Which causes fewer breakouts, Hada Labo or Asarai?

Hada Labo features products on this page with varying fit levels for acne-prone skin, such as a High Lovi fit for the Gokujyun Lotion, while Asarai offers an Earth Tones Face Mask with an Average Lovi fit for acne-prone skin. Both brands list no fragrance in their ingredients, though Hada Labo reviewers note that breakouts and clogged pores are sometimes mentioned.

### How does the founding year and company background compare between Hada Labo and Asarai?

Hada Labo was founded in Japan in 2004 and is owned by Rohto Pharmaceutical Co., Ltd., whereas Asarai was founded in 2018 and is owned by Asarai Inc.

### Which brand offers a wider variety of product types such as toners, cleansing oils, and gels, compared to Asarai?

Hada Labo offers a much wider variety of product types on this page, including toners, cleansing oils, and gels, whereas Asarai only features a face mask. Reviewers note that Hada Labo helps provide deep hydration and versatility with its lightweight and fast-absorbing formulas.

### How do the Lovi fit levels for dry skin differ across Hada Labo products versus Asarai's Earth Tones Face Mask?

Hada Labo products on this page provide Superior or High Lovi fit levels for dry skin, whereas Asarai's Earth Tones Face Mask gives an Average fit.

## Research behind their key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002
- [Formation and stability of oil-in-water nanoemulsions containing rice bran oil: in vitro and in vivo assessments](https://pubmed.ncbi.nlm.nih.gov/21952107/) Rice bran oil · Journal of Nanobiotechnology, 2011
- [Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence](https://pubmed.ncbi.nlm.nih.gov/36200921/) Sodium hyaluronate · Dermatologic Therapy, 2022
- [Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations](https://pubmed.ncbi.nlm.nih.gov/30588129/) Aloe barbadensis leaf juice · Clinical Pharmacology, 2018
- [Alteration of barrier properties, stratum corneum ceramides and microbiome composition in response to lotion application on cosmetic dry skin](https://pubmed.ncbi.nlm.nih.gov/35340018/) Ceramide · Scientific Reports, 2022
- [Preparation and characterization of a lecithin nanoemulsion as a topical delivery system](https://pubmed.ncbi.nlm.nih.gov/20652152/) Hydroxylated lecithin · Nanoscale Research Letters, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs](https://pubmed.ncbi.nlm.nih.gov/35150043/) Vitamin e · Journal of Cosmetic Dermatology, 2022
- [Encapsulation of alpha arbutin, a depigmenting agent, in nanosized ethosomes: Invitro and invivo human studies](https://pubmed.ncbi.nlm.nih.gov/37681127/) Alpha-arbutin · Heliyon, 2023
- [Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial](https://pubmed.ncbi.nlm.nih.gov/35775872/) Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
- [Effects of 1,3-propanediol associated, or not, with butylene glycol and/or glycerol on skin hydration and skin barrier function](https://pubmed.ncbi.nlm.nih.gov/37699769/) Propanediol · International Journal of Cosmetic Science, 2024
- [Efficacy of cosmetic formulations containing dispersion of liposome with magnesium ascorbyl phosphate, alpha-lipoic acid and kinetin](https://pubmed.ncbi.nlm.nih.gov/22236139/) Magnesium ascorbyl phosphate · Photochemistry and Photobiology, 2012
- [Topical application of jojoba (Simmondsia chinensis L.) wax enhances the synthesis of pro-collagen III and hyaluronic acid and reduces inflammation in the ex-vivo human skin organ culture model](https://pubmed.ncbi.nlm.nih.gov/38344180/) Jojoba seed oil · Frontiers in Pharmacology, 2024
- [A retrospective assessment and comparison of the effectiveness of benzoyl peroxide; the combination of topical niacinamide, gallic acid, and lauric acid; and the combination of benzoyl peroxide and erythromycin in acne vulgaris](https://pubmed.ncbi.nlm.nih.gov/32390309/) Terminalia ferdinandiana fruit extract · Dermatologic Therapy, 2020
- [Synergetic Effects of Aloe Vera Extract with Trimethylglycine for Targeted Aquaporin 3 Regulation and Long-Term Skin Hydration](https://pubmed.ncbi.nlm.nih.gov/38611819/) Betaine · Molecules, 2024
- [The anti-wrinkles properties of sodium acetylated hyaluronate](https://pubmed.ncbi.nlm.nih.gov/34708918/) Sodium acetylhyaluronate · Journal of Cosmetic Dermatology, 2022
- [The use of different concentrations of betaine as a reducing irritation agent in soaps monitored visually and non-invasively](https://pubmed.ncbi.nlm.nih.gov/12535284/) Betaine · Skin Research and Technology, 2003
- [Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study](https://pubmed.ncbi.nlm.nih.gov/40921777/) Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
- [Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum](https://pubmed.ncbi.nlm.nih.gov/27430380/) Diglycerin · Journal of Oleo Science, 2016
- [Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin](https://pubmed.ncbi.nlm.nih.gov/38268219/) Vitamin e · Journal of Cosmetic Dermatology, 2024
- [Comparative Study on Epidermal Moisturizing Effects and Hydration Mechanisms of Rice-Derived Glucosylceramides and Ceramides](https://pubmed.ncbi.nlm.nih.gov/36613524/) Glucosyl ceramide · International Journal of Molecular Sciences, 2022
- [Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery](https://pubmed.ncbi.nlm.nih.gov/36279763/) Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022
- [Thermostable hyaluronic acid-based dissolving microneedles with high-loading capacity: design, optimization, and transdermal delivery of anti-aging ingredients](https://pubmed.ncbi.nlm.nih.gov/41628877/) 3-o-ethyl ascorbic acid · International Journal of Biological Macromolecules, 2026
- [Combined Effect of Silybin and Sodium Acetylated Hyaluronate on UV-Induced Photoaging](https://pubmed.ncbi.nlm.nih.gov/42728863/) Sodium acetylhyaluronate · Skin Research and Technology, 2026

## The brands

- Japanese skincare: [Hada Labo](https://lovi.care/skincare/ae/brands/hada-labo)
- Skincare: [Asarai](https://lovi.care/skincare/ae/brands/asarai)

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## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this comparison: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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- Singapore: https://lovi.care/skincare/sg/compare/hada-labo-vs-asarai
- Saudi Arabia: https://lovi.care/skincare/sa/compare/hada-labo-vs-asarai
- United Arab Emirates: https://lovi.care/skincare/ae/compare/hada-labo-vs-asarai (this page)