# Verb skincare Page: https://lovi.care/skincare/ae/brands/verb The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates. Verb is an American skincare brand founded in 2011 and owned by Moroccanoil since 2014. [en.wikipedia.org](https://en.wikipedia.org/wiki/Moroccanoil) [happi.com](https://www.happi.com/breaking-news/hair-care-brand-verb-joins-ulta-beauty-at-target/) [tracxn.com](https://tracxn.com/d/companies/verb/__NGKRp0591-Ow0BUvs7oEtnieVEs_shirDzNRkr-KgME) Verb is adored for hair care formulas, styling items, and body wash items that feature nourishing ingredients. Its products suit all hair and skin types best. The standout products for particular concerns include the Ghost Exfoliating Scalp Nectar for acne-prone skin. The brand consistently delivers gentle, effective care through carefully balanced preparations. - [Cruelty-free · PETA](https://crueltyfree.peta.org/company/verb/) This page covers some of the most popular Verb products; for the whole Verb range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pgda50384744). ## Questions and answers ### Is Verb worth it? Verb is worth exploring for oily and combination skin, where Lovi rates the brand's routines Superior. Founded in the United States in 2011, the brand has been owned by Moroccanoil since 2014. ### What are Verb's best products? Ghost Exfoliating Scalp Nectar is one of Verb's best products, as Lovi rates it Superior for oily skin and High for oily acne-prone skin, combination skin, and skin with dark spots. ### Does Verb cause breakouts? Verb is unlikely to cause breakouts for oily skin, where Lovi rates the Ghost Exfoliating Scalp Nectar High for oily acne-prone skin. ### Is Verb fragrance-free? No, the Verb products on this page are not fragrance-free, as Ghost Exfoliating Scalp Nectar lists fragrance. ### What are the key ingredients in Verb products? Verb products feature key ingredients that help maintain skin hydration and manage texture. [Glycerin](https://lovi.care/skincare/ae/ingredients/glycerin) supports skin moisture retention, while [glycolic acid](https://lovi.care/skincare/ae/ingredients/glycolic-acid) helps improve the appearance of acne-prone or mature skin. [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### How do I build a Verb skincare routine? To build a Verb routine, use the Ghost Exfoliating Scalp Nectar as the main product. Lovi rates the Verb-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. ### What are good alternatives to Verb? Good alternatives to Verb include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer similar skincare options that match various routines and skin types. ### Verb vs CeraVe: which is better? Verb is better for dry skin, where Lovi rates the Verb-focused routine Superior and the CeraVe-focused routine High. For oily, sensitive, combination, and acne-prone skin, Lovi rates both brand routines as Superior. ### Who owns Verb, and where is it from? Verb is an American brand founded in 2011, owned by Moroccanoil since 2014. [en.wikipedia.org](https://en.wikipedia.org/wiki/Moroccanoil) [happi.com](https://www.happi.com/breaking-news/hair-care-brand-verb-joins-ulta-beauty-at-target/) [tracxn.com](https://tracxn.com/d/companies/verb/__NGKRp0591-Ow0BUvs7oEtnieVEs_shirDzNRkr-KgME) ### Is Verb cruelty-free? Yes: PETA lists Verb as cruelty-free. [PETA](https://crueltyfree.peta.org/company/verb/) ## Research behind Verb's key ingredients - [Effects of Locally Applied Glycerol and Xylitol on the Hydration, Barrier Function and Morphological Parameters of the Skin](https://pubmed.ncbi.nlm.nih.gov/27349297/) Xylitol · Acta Dermato-venereologica, 2017 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017 - [Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study](https://pubmed.ncbi.nlm.nih.gov/30548170/) Glycolic acid · Journal of Cosmetic Dermatology, 2019 - [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Effects of lactobionic acid peel, aluminum oxide crystal microdermabrasion, and both procedures on skin hydration, elasticity, and transepidermal water loss](https://pubmed.ncbi.nlm.nih.gov/30661294/) Lactobionic acid · Journal of Cosmetic Dermatology, 2019 - [Lactobionic acid in a natural alkylpolyglucoside-based vehicle: assessing safety and efficacy aspects in comparison to glycolic acid](https://pubmed.ncbi.nlm.nih.gov/20367666/) Lactobionic acid · Journal of Cosmetic Dermatology, 2010 - [Emulgels Containing Perilla frutescens Seed Oil, Moringa oleifera Seed Oil, and Mixed Seed Oil: Microemulsion and Safety Assessment](https://pubmed.ncbi.nlm.nih.gov/35745923/) Moringa oleifera seed oil · Polymers, 2022 - [A 10% Lactobionic acid-containing moisturizer reduces skin surface pH without irritation-An in vivo/in vitro study](https://pubmed.ncbi.nlm.nih.gov/30859734/) Lactobionic acid · Journal of Cosmetic Dermatology, 2019 ## Similar brands - American skincare: [CeraVe](https://lovi.care/skincare/ae/brands/cerave) - American skincare: [Cetaphil](https://lovi.care/skincare/ae/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ae/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ae/brands/neutrogena) - American skincare: [Kiehl's](https://lovi.care/skincare/ae/brands/kiehl-s) - American skincare: [Dermalogica](https://lovi.care/skincare/ae/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ae/brands/good-molecules) - American skincare: [Clinique](https://lovi.care/skincare/ae/brands/clinique) - American skincare: [SkinCeuticals](https://lovi.care/skincare/ae/brands/skinceuticals) - American skincare: [Estée Lauder](https://lovi.care/skincare/ae/brands/estee-lauder) ## Popular brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ae/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ae/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ae/brands/medicube) - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ae/brands/the-ordinary) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ae/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ae/brands/cosrx) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ae/brands/la-roche-posay) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ae/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ae/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ae/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ae/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ae/brands/purito) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ae/brands/round-lab) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ae/brands/axis-y) - Korean skincare: [d'Alba](https://lovi.care/skincare/ae/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ae/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ae/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ae/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ae/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ae/brands/caudalie) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/verb - United Kingdom: https://lovi.care/skincare/uk/brands/verb - Ireland: https://lovi.care/skincare/ie/brands/verb - Germany: https://lovi.care/skincare/de/brands/verb - France: https://lovi.care/skincare/fr/brands/verb - Italy: https://lovi.care/skincare/it/brands/verb - Netherlands: https://lovi.care/skincare/nl/brands/verb - Spain: https://lovi.care/skincare/es/brands/verb - Canada: https://lovi.care/skincare/ca/brands/verb - Australia: https://lovi.care/skincare/au/brands/verb - Singapore: https://lovi.care/skincare/sg/brands/verb - Saudi Arabia: https://lovi.care/skincare/sa/brands/verb - United Arab Emirates: https://lovi.care/skincare/ae/brands/verb (this page)