# SK-II skincare

Page: https://lovi.care/skincare/ae/brands/sk-ii

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates.

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

[en.wikipedia.org](https://en.wikipedia.org/wiki/SK-II) [discoversk-ii.wixsite.com](https://discoversk-ii.wixsite.com/home/brand-history) [glossy.co](https://www.glossy.co/beauty/despite-strong-results-in-beauty-in-the-first-quarter-pg-will-eliminate-thousands-of-jobs/)

Skincare enthusiasts deeply love SK-II for its transformative moisturizers, targeted [serums](https://lovi.care/skincare/ae/ingredients/serum), restorative masks, and balancing toners, all elevated by its signature ingredient, pitera. Its products suit acne-prone skin and dry sensitive skin best, helping to restore balance to the complexion. To address specific concerns, the brand offers standout options including the Genoptics Ultraura Essence for acne-prone skin, the Facial Treatment Essence for skin with dark spots, and the Facial Treatment Clear Lotion for mature skin. Through regular application, pitera measurably improves pore area, roughness, and redness.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

- Pitera

This page covers some of the most popular SK-II products; for the whole SK-II range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg8d42883f8e).

### Other SK-II products

#### Other products

- [Facial Treatment Essence](https://lovi.care/skincare/ae/p/sk-ii/facial-treatment-essence/for/dry-skin) — High fit — [AED 374.99 at Amazon](https://www.amazon.ae/dp/B000H723LU?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Skinpower Advanced Cream](https://lovi.care/skincare/ae/p/sk-ii/skinpower-advanced-cream/for/mature-skin) — High fit — [AED 923.00 at Amazon](https://www.amazon.ae/dp/B0CFW488TZ?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Facial Treatment Clear Lotion](https://lovi.care/skincare/ae/p/sk-ii/facial-treatment-clear-lotion/for/oily-skin) — High fit — [AED 317.77 at Amazon](https://www.amazon.ae/dp/B072C3MCDH?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Genoptics Ultraura Essence](https://lovi.care/skincare/ae/p/sk-ii/genoptics-ultraura-essence/for/acne-prone-skin) — Superior fit — [AED 980.23 at Amazon](https://www.amazon.ae/dp/B01CJGBMN6?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Genoptics Spot Essence](https://lovi.care/skincare/ae/p/sk-ii/genoptics-spot-essence/for/dark-spots) — Average fit
- [Facial Treatment Mask](https://lovi.care/skincare/ae/p/sk-ii/facial-treatment-mask/for/dry-skin) — High fit — [AED 337.63 at Amazon](https://www.amazon.ae/dp/B078MQP5ZF?tag=lovi00-21&linkCode=osi&th=1&psc=1)
- [Facial Treatment Cleansing Oil](https://lovi.care/skincare/ae/p/sk-ii/facial-treatment-cleansing-oil/for/dry-skin) — High fit — [AED 297.91 at Amazon](https://www.amazon.ae/dp/B084M1R6RH?tag=lovi00-21&linkCode=osi&th=1&psc=1)

## People Say

★4.4

Overall rating based on 21.8k+ reviews

Reviewers most often praise SK-II for hydrating formulas, radiant glow, and improved skin texture. The most common complaints are high prices and skin irritation or breakouts.

Sources: lovi.care, sk-ii.com, influenster.com, macys.com, bloomingdales.com, sephora.sg, and more

## Questions and answers

### Is SK-II good for oily skin?

Yes, SK-II is good for oily skin and the SK-II products on this page list no fragrance in their ingredients. Lovi rates SK-II-focused routines High for oily skin. The key ingredient Pitera helps improve facial skin condition.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### Is SK-II worth it?

SK-II is worth considering because Lovi rates its brand-focused routines High for dry, oily, and sensitive skin, and Superior for acne-prone skin. The SK-II products on this page are fragrance-free and feature Pitera as a key ingredient, which helps improve facial pore area and roughness.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### What are SK-II's best products?

SK-II's best products vary by skin type, with Genoptics Ultraura Essence rating Superior for acne-prone skin and oily acne-prone skin, while Facial Treatment Essence and Skinpower Advanced Cream rate High across several types including dry skin. Lovi rates the SK-II-focused routines High for dry skin and oily skin, and Superior for acne-prone skin.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### Which SK-II moisturizer is best for dry skin?

Facial Treatment Essence is the best choice for dry skin, and Skinpower Advanced Cream is another suitable option. Lovi rates both moisturizers High for dry skin.

### Does SK-II cause breakouts?

SK-II is unlikely to cause breakouts, as the SK-II products on this page list no fragrance and Lovi rates acne-prone skin High to Superior for items like Facial Treatment Essence and Genoptics Ultraura Essence.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### Is SK-II fragrance-free?

Yes, every product from the SK-II products on this page lists no fragrance in its ingredients, making them a good choice if you prefer scent-free formulas.

### What are the key ingredients in SK-II products?

The key ingredient in SK-II products is Pitera, which helps support the skin. Lovi notes that the SK-II products on this page are also fragrance-free.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### How do I build a SK-II skincare routine?

To build an SK-II routine for dry skin, start your morning with a cleanser, followed by Facial Treatment Essence and a sunscreen, and keep your evening routine moving from Facial Treatment Cleansing Oil and a cleanser to Facial Treatment Clear Lotion, Genoptics Ultraura Essence, and Facial Treatment Essence. Once a week, add Facial Treatment Cleansing Oil, a cleanser, a powder, Facial Treatment Mask, Genoptics Ultraura Essence, and Facial Treatment Essence for a richer care step.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### Where can I buy SK-II, and how much does it cost?

SK-II products are available on Lovi with prices on the page ranging from AED 297.91 to AED 980.23, with most items falling between AED 317.77 and AED 923.00.

### What are good alternatives to SK-II?

Good alternatives to SK-II include Biore, Hada Labo, Shiseido, Shiseido Senka, DHC, and Pair, which all have dedicated pages on Lovi. Lovi rates the routine fit for these alternative brands as High for dry skin and oily skin, and up to Superior for sensitive and combination skin.

### SK-II vs Biore: which is better?

Lovi rates SK-II High for dry skin and acne-prone skin, while Biore is rated High for dry skin and Superior for acne-prone skin. Both brands offer solid routines, making the better choice depend on personal skin needs.

### Who owns SK-II, and where is it from?

SK-II is a Japanese brand founded in 1980, owned by The Procter & Gamble Company since 1991.

[en.wikipedia.org](https://en.wikipedia.org/wiki/SK-II) [discoversk-ii.wixsite.com](https://discoversk-ii.wixsite.com/home/brand-history) [glossy.co](https://www.glossy.co/beauty/despite-strong-results-in-beauty-in-the-first-quarter-pg-will-eliminate-thousands-of-jobs/)

### Is SK-II cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SK-II as cruelty-free.

### Is SK-II good for dry skin?

Yes, SK-II is good for dry skin because Lovi rates the brand-focused routine High for dry skin. The SK-II products on this page help keep skin soft and moisturized using Pitera.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### Is SK-II good for sensitive skin?

Yes, SK-II is good for sensitive skin because Lovi rates the SK-II-focused routine High for sensitive skin. The SK-II products on this page list no fragrance in their ingredients.

### Is SK-II good for acne-prone skin?

Yes, SK-II is well suited for acne-prone skin, and Lovi rates the brand-focused routine Superior for this skin type. The SK-II products on this page help support clearer skin through the key ingredient Pitera.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### Is SK-II good for skin with dark spots?

Yes, SK-II helps with skin with dark spots using its key ingredient Pitera. Lovi rates Facial Treatment Essence, Facial Treatment Clear Lotion, and Genoptics Ultraura Essence High for skin with dark spots.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

### Is SK-II good for mature skin?

Yes, SK-II is good for mature skin, and Lovi rates Facial Treatment Essence, Facial Treatment Clear Lotion, Skinpower Advanced Cream, Genoptics Ultraura Essence, and Facial Treatment Cleansing Oil High for this skin type. The products feature Pitera, which helps support the skin and improves its overall look.

[Journal of Clinical Medicine, 2021](https://pubmed.ncbi.nlm.nih.gov/34198790/)

## Research behind SK-II's key ingredients

- [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Nicotinamide w, Niacinamide · The British Journal of Dermatology, 2002
- [Mechanistic Basis and Clinical Evidence for the Applications of Nicotinamide (Niacinamide) to Control Skin Aging and Pigmentation](https://pubmed.ncbi.nlm.nih.gov/34439563/) Niacinamide · Antioxidants, 2021
- [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol, D-pantothenyl alcohol · American Journal of Clinical Dermatology, 2002
- [Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo](https://pubmed.ncbi.nlm.nih.gov/19186973/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · Journal of Periodontology, 2009
- [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin, Concentrated glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
- [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021
- [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020
- [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol, D-pantothenyl alcohol · The Journal of Dermatological Treatment, 2017
- [Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging](https://pubmed.ncbi.nlm.nih.gov/39009698/) Niacinamide · Scientific Reports, 2024
- [Efficacy of a topical gel containing chitosan, chlorhexidine, allantoin and dexpanthenol for pain and inflammation control after third molar surgery: A randomized and placebo-controlled clinical trial](https://pubmed.ncbi.nlm.nih.gov/32683390/) D-pantothenyl alcohol · Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020
- [Daily Fluctuation of Facial Pore Area, Roughness and Redness among Young Japanese Women; Beneficial Effects of Galactomyces Ferment Filtrate Containing Antioxidative Skin Care Formula](https://pubmed.ncbi.nlm.nih.gov/34198790/) Galactomyces ferment filtrate, Pitera essence, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate galactomyces ferment filtrate, Pitera ferment filtrate, Sk-ii pitera concentrate, Pitera · Journal of Clinical Medicine, 2021
- [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024
- [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023
- [Reduction in the appearance of facial hyperpigmentation by topical N-undecyl-10-enoyl-L-phenylalanine and its combination with niacinamide](https://pubmed.ncbi.nlm.nih.gov/19958429/) Undecylenoyl phenylalanine · Journal of Cosmetic Dermatology, 2009
- [Inhibitory effects of shell of Camellia oleifera Abel extract on mushroom tyrosinase and human skin melanin](https://pubmed.ncbi.nlm.nih.gov/31033161/) Butylene glycol · Journal of Cosmetic Dermatology, 2019
- [A randomized, double-blind, vehicle-controlled study of a preparation containing undecylenoyl phenylalanine 2% in the treatment of solar lentigines](https://pubmed.ncbi.nlm.nih.gov/19874316/) Undecylenoyl phenylalanine · Clinical and Experimental Dermatology, 2010
- [Influence of vitamin E acetate on stratum corneum hydration](https://pubmed.ncbi.nlm.nih.gov/9706379/) Tocopheryl acetate · Arzneimittel-Forschung, 1998
- [Enhanced Fluctuations in Facial Pore Size, Redness, and TEWL Caused by Mask Usage Are Normalized by the Application of a Moisturizer](https://pubmed.ncbi.nlm.nih.gov/35456214/) Galactomyces ferment filtrate, Pitera essence, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate galactomyces ferment filtrate, Pitera ferment filtrate, Sk-ii pitera concentrate, Pitera · Journal of Clinical Medicine, 2022
- [Three clinical studies showing the anti-aging benefits of sodium salicylate in human skin](https://pubmed.ncbi.nlm.nih.gov/20883290/) Sodium salicylate · Journal of Cosmetic Dermatology, 2010
- [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol, D-pantothenyl alcohol · Journal of Cosmetic Dermatology, 2025
- [Glycerol crosslinked vitamin E loaded xanthan gum and gellan gum nanoemulgels for topical management of dry skin](https://pubmed.ncbi.nlm.nih.gov/41224059/) Xanthan gum · International Journal of Biological Macromolecules, 2025
- [A Double-Blind, 12-Week Study to Evaluate the Antiaging Efficacy of a Cream Containing the NFκB Inhibitor 4-Hexyl-1, 3-Phenylenediol and Ascorbic Acid-2 Glucoside in Adult Females](https://pubmed.ncbi.nlm.nih.gov/27272084/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · Journal of Drugs in Dermatology, 2016
- [Significant Reversal of Facial Wrinkle, Pigmented Spot and Roughness by Daily Application of Galactomyces Ferment Filtrate-Containing Skin Products for 12 Months-An 11-Year Longitudinal Skin Aging Rejuvenation Study](https://pubmed.ncbi.nlm.nih.gov/36769815/) Galactomyces ferment filtrate, Pitera essence, Pitera ferment filtrate galactomyces ferment filtrate, Galactomyces ferment filtrate pitera ferment filtrate, Pitera ferment filtrate, Pitera · Journal of Clinical Medicine, 2023
- [Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos](https://pubmed.ncbi.nlm.nih.gov/39769217/) L-ascorbic acid 2-glucoside, Ascorbyl glucoside · International Journal of Molecular Sciences, 2024
- [The Effectiveness of Galactomyces Ferment Filtrate, Dexpanthenol, and Centella Asiatica Combination Serum in the Treatment of Post-Acne Hyperpigmentation in Subjects with Skin of Color](https://pubmed.ncbi.nlm.nih.gov/33938432/) Galactomyces ferment filtrate, Sk-ii pitera concentrate, Galactomyces ferment filtrate pitera ferment filtrate · Skinmed, 2021
- [Clinical Efficacy of Topical Ascorbic Acid 2-Glucoside in Enhancing Outcomes of Laser Gingival Depigmentation: A Randomized Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/42147661/) Ascorbyl glucoside · Cureus, 2026

## SK-II routines

- 82% fit: [Routine for dry skin](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/dry-skin)
- 88% fit: [Routine for oily skin](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/oily-skin)
- 88% fit: [Routine for combination skin](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/combination-skin)
- 87% fit: [Routine for sensitive skin](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/sensitive-skin)
- 90% fit: [Routine for acne-prone skin](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/acne-prone-skin)
- 87% fit: [Routine for mature skin](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/mature-skin)
- 85% fit: [Routine for skin with dark spots](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/dark-spots)
- 89% fit: [Routine for dry sensitive skin](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/dry-sensitive-skin)
- 87% fit: [Routine for oily acne-prone skin](https://lovi.care/skincare/ae/brands/sk-ii/skincare-routine/for/oily-acne-prone-skin)

## Similar brands

- Japanese skincare: [Biore](https://lovi.care/skincare/ae/brands/biore)
- Japanese skincare: [Hada Labo](https://lovi.care/skincare/ae/brands/hada-labo)
- Japanese skincare: [Shiseido](https://lovi.care/skincare/ae/brands/shiseido)
- Japanese skincare: [Shiseido Senka](https://lovi.care/skincare/ae/brands/shiseido-senka)
- Japanese skincare: [DHC](https://lovi.care/skincare/ae/brands/dhc)
- Japanese skincare: [Pair](https://lovi.care/skincare/ae/brands/pair)
- Japanese skincare: [Anessa](https://lovi.care/skincare/ae/brands/anessa)
- Japanese skincare: [FANCL](https://lovi.care/skincare/ae/brands/fancl)
- Japanese skincare: [Shu Uemura](https://lovi.care/skincare/ae/brands/shu-uemura)
- Japanese skincare: [Kose](https://lovi.care/skincare/ae/brands/kose)

## Compare SK-II

- [SKIN1004 vs SK-II](https://lovi.care/skincare/ae/compare/skin1004-vs-sk-ii)
- [Anua vs SK-II](https://lovi.care/skincare/ae/compare/anua-vs-sk-ii)
- [Medicube vs SK-II](https://lovi.care/skincare/ae/compare/medicube-vs-sk-ii)
- [The Ordinary vs SK-II](https://lovi.care/skincare/ae/compare/the-ordinary-vs-sk-ii)
- [Beauty of Joseon vs SK-II](https://lovi.care/skincare/ae/compare/beauty-of-joseon-vs-sk-ii)
- [COSRX vs SK-II](https://lovi.care/skincare/ae/compare/cosrx-vs-sk-ii)
- [CeraVe vs SK-II](https://lovi.care/skincare/ae/compare/cerave-vs-sk-ii)
- [La Roche-Posay vs SK-II](https://lovi.care/skincare/ae/compare/la-roche-posay-vs-sk-ii)
- [Dr. Althea vs SK-II](https://lovi.care/skincare/ae/compare/dr-althea-vs-sk-ii)
- [Some By Mi vs SK-II](https://lovi.care/skincare/ae/compare/some-by-mi-vs-sk-ii)
- [Torriden vs SK-II](https://lovi.care/skincare/ae/compare/torriden-vs-sk-ii)
- [celimax vs SK-II](https://lovi.care/skincare/ae/compare/celimax-vs-sk-ii)
- [Purito vs SK-II](https://lovi.care/skincare/ae/compare/purito-vs-sk-ii)
- [Cetaphil vs SK-II](https://lovi.care/skincare/ae/compare/cetaphil-vs-sk-ii)
- [Paula's Choice vs SK-II](https://lovi.care/skincare/ae/compare/paula-s-choice-vs-sk-ii)
- [Neutrogena vs SK-II](https://lovi.care/skincare/ae/compare/neutrogena-vs-sk-ii)
- [Kiehl's vs SK-II](https://lovi.care/skincare/ae/compare/kiehl-s-vs-sk-ii)
- [Caudalie vs SK-II](https://lovi.care/skincare/ae/compare/caudalie-vs-sk-ii)
- [Dermalogica vs SK-II](https://lovi.care/skincare/ae/compare/dermalogica-vs-sk-ii)
- [Good Molecules vs SK-II](https://lovi.care/skincare/ae/compare/good-molecules-vs-sk-ii)

## Popular brands

- Korean skincare: [SKIN1004](https://lovi.care/skincare/ae/brands/skin1004)
- Korean skincare: [Anua](https://lovi.care/skincare/ae/brands/anua)
- Korean skincare: [Medicube](https://lovi.care/skincare/ae/brands/medicube)
- Canadian skincare: [The Ordinary](https://lovi.care/skincare/ae/brands/the-ordinary)
- Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ae/brands/beauty-of-joseon)
- Korean skincare: [COSRX](https://lovi.care/skincare/ae/brands/cosrx)
- American skincare: [CeraVe](https://lovi.care/skincare/ae/brands/cerave)
- French skincare: [La Roche-Posay](https://lovi.care/skincare/ae/brands/la-roche-posay)
- Korean skincare: [Dr. Althea](https://lovi.care/skincare/ae/brands/dr-althea)
- Korean skincare: [Some By Mi](https://lovi.care/skincare/ae/brands/some-by-mi)
- Korean skincare: [Torriden](https://lovi.care/skincare/ae/brands/torriden)
- Korean skincare: [celimax](https://lovi.care/skincare/ae/brands/celimax)
- Korean skincare: [Purito](https://lovi.care/skincare/ae/brands/purito)
- Korean skincare: [ROUND LAB](https://lovi.care/skincare/ae/brands/round-lab)
- American skincare: [Cetaphil](https://lovi.care/skincare/ae/brands/cetaphil)
- American skincare: [Paula's Choice](https://lovi.care/skincare/ae/brands/paula-s-choice)
- American skincare: [Neutrogena](https://lovi.care/skincare/ae/brands/neutrogena)
- Korean skincare: [AXIS-Y](https://lovi.care/skincare/ae/brands/axis-y)
- American skincare: [Kiehl's](https://lovi.care/skincare/ae/brands/kiehl-s)
- Korean skincare: [d'Alba](https://lovi.care/skincare/ae/brands/d-alba)

## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/brands/sk-ii
- United Kingdom: https://lovi.care/skincare/uk/brands/sk-ii
- Ireland: https://lovi.care/skincare/ie/brands/sk-ii
- Germany: https://lovi.care/skincare/de/brands/sk-ii
- France: https://lovi.care/skincare/fr/brands/sk-ii
- Italy: https://lovi.care/skincare/it/brands/sk-ii
- Netherlands: https://lovi.care/skincare/nl/brands/sk-ii
- Spain: https://lovi.care/skincare/es/brands/sk-ii
- Canada: https://lovi.care/skincare/ca/brands/sk-ii
- Australia: https://lovi.care/skincare/au/brands/sk-ii
- Singapore: https://lovi.care/skincare/sg/brands/sk-ii
- Saudi Arabia: https://lovi.care/skincare/sa/brands/sk-ii
- United Arab Emirates: https://lovi.care/skincare/ae/brands/sk-ii (this page)