# A'pieu skincare Page: https://lovi.care/skincare/ae/brands/a-pieu The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Arab Emirates. A'pieu is a Korean skincare brand founded in 2008 and owned by IMM Private Equity since 2017. [kedglobal.com](https://www.kedglobal.com/mergers-acquisitions/newsView/ked202507200001) [ko.wikipedia.org](https://ko.wikipedia.org/wiki/%EC%97%90%EC%9D%B4%EB%B8%94%EC%94%A8%EC%97%94%EC%94%A8) [en.edaily.co.kr](https://en.edaily.co.kr/news/eda202607295852/) [tracxn.com](https://tracxn.com/d/companies/apieu/__7Q5VC44CXi1E7P0ouFT5LAXsy-1Gp3SFMYm0UdWrsk8) A'pieu is widely loved for its thoughtful [serums](https://lovi.care/skincare/ae/ingredients/serum) and moisturizers, which rely on gentle, effective formulas. Its products suit sensitive and combination skin best, owing to their soothing and balancing qualities. For targeted concerns, the standout choices include the [Madecassoside](https://lovi.care/skincare/ae/ingredients/centella-asiatica) Cream for acne-prone skin and the [Glycolic Acid](https://lovi.care/skincare/ae/ingredients/glycolic-acid) Cream for skin with dark spots. The brand maintains a steady focus on comfort, ensuring each application leaves the complexion feeling carefully nurtured. This page covers some of the most popular A'pieu products; for the whole A'pieu range, with a fit score for every product, [use the Lovi app](https://app.pora.ai/vqqJ/j1xj2b6o?af_sub2=brand&af_sub3=selection_note&af_sub4=pg8f59223a20). ### Other A'pieu products #### Other products - [Glycolic Acid Cream](https://lovi.care/skincare/ae/p/a-pieu/glycolic-acid-cream/for/oily-skin) — High fit - [Madecassoside Cream](https://lovi.care/skincare/ae/p/a-pieu/madecassoside-cream/for/dry-sensitive-skin) — Superior fit — [AED 72.10 at Amazon](https://www.amazon.ae/dp/B08NK8K3RD?tag=lovi00-21&linkCode=osi&th=1&psc=1) ## Questions and answers ### Is A'pieu worth it? A'pieu is worth it because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every A'pieu product on this page also lists no fragrance in its ingredients. ### What are A'pieu's best products? A'pieu's best products are the [Glycolic Acid](https://lovi.care/skincare/ae/ingredients/glycolic-acid) Cream and the [Madecassoside](https://lovi.care/skincare/ae/ingredients/centella-asiatica) Cream, as both items earn high fit ratings across nearly all skin types on Lovi. Madecassoside Cream achieves a Superior fit for dry sensitive skin, while Glycolic Acid Cream earns a High fit for oily skin and dark spots. [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### Which A'pieu moisturizer is best for dry skin? Madecassoside Cream is the best moisturizer for dry skin, where Lovi rates it High. ### Does A'pieu cause breakouts? A'pieu is unlikely to cause breakouts because the A'pieu products on this page list no fragrance. Lovi rates the Madecassoside Cream High for acne-prone skin. ### Is A'pieu fragrance-free? Yes, every A'pieu product on this page lists no fragrance in its ingredients. The brand keeps its formulas free of added scents to help calm sensitive skin. ### What are the key ingredients in A'pieu products? A'pieu products on this page feature key ingredients like glycolic acid and madecassoside, which help smooth the texture and calm the skin. Glycolic acid helps clear away dull cells to brighten dark spots, while madecassoside supports moisture and barrier repair in dry or sensitive skin. [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### How do I build a A'pieu skincare routine? To build an A'pieu skincare routine, apply the Glycolic Acid Cream first for oily skin and dark spots, followed by the Madecassoside Cream to keep dry and sensitive skin soft and calm. Lovi rates the A'pieu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/) [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/) ### Where can I buy A'pieu, and how much does it cost? A'pieu products are available in United Arab Emirates stores on this page, priced from AED 72.10 to AED 72.10. ### What are good alternatives to A'pieu? Good alternatives to A'pieu include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea, which all have dedicated brand pages on Lovi. These similar skincare brands offer options that may fit various skin goals and routines. ### A'pieu vs SKIN1004: which is better? A'pieu rates Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, while SKIN1004 rates High for dry skin, oily skin, and combination skin, and Superior for sensitive skin and acne-prone skin. Lovi rates the A'pieu-focused routine higher than the SKIN1004-focused routine across all these skin types. ### Who owns A'pieu, and where is it from? A'pieu is a Korean brand founded in 2008, owned by IMM Private Equity since 2017. [kedglobal.com](https://www.kedglobal.com/mergers-acquisitions/newsView/ked202507200001) [ko.wikipedia.org](https://ko.wikipedia.org/wiki/%EC%97%90%EC%9D%B4%EB%B8%94%EC%94%A8%EC%97%94%EC%94%A8) [en.edaily.co.kr](https://en.edaily.co.kr/news/eda202607295852/) [tracxn.com](https://tracxn.com/d/companies/apieu/__7Q5VC44CXi1E7P0ouFT5LAXsy-1Gp3SFMYm0UdWrsk8) ### Is A'pieu cruelty-free? PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list A'pieu as cruelty-free. ## Research behind A'pieu's key ingredients - [The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer](https://pubmed.ncbi.nlm.nih.gov/12100180/) Niacinamide · The British Journal of Dermatology, 2002 - [Topical use of dexpanthenol in skin disorders](https://pubmed.ncbi.nlm.nih.gov/12113650/) Panthenol · American Journal of Clinical Dermatology, 2002 - [Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract](https://pubmed.ncbi.nlm.nih.gov/27168678/) Centella asiatica extract, Centella asiatica leaf water · Indian Journal of Pharmaceutical Sciences, 2016 - [The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study](https://pubmed.ncbi.nlm.nih.gov/28860834/) Glycerin, Madecassoside · Clinical, Cosmetic and Investigational Dermatology, 2017 - [The Effects of a Standardized Extract of Centella asiatica on Postlaser Resurfacing Wound Healing on the Face: A Split-Face, Double-Blind, Randomized, Placebo-Controlled Trial](https://pubmed.ncbi.nlm.nih.gov/32310680/) Centella asiatica leaf water · Journal of Alternative and Complementary Medicine, 2020 - [Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy](https://pubmed.ncbi.nlm.nih.gov/33103316/) Niacinamide · Journal of Cosmetic Dermatology, 2021 - [A new topical panthenol-containing emollient: Results from two randomized controlled studies assessing its skin moisturization and barrier restoration potential, and the effect on skin microflora](https://pubmed.ncbi.nlm.nih.gov/27425824/) Panthenol · The Journal of Dermatological Treatment, 2017 - [A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population](https://pubmed.ncbi.nlm.nih.gov/33150170/) Salicylic acid · BioMed Research International, 2020 - [The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative study](https://pubmed.ncbi.nlm.nih.gov/30858720/) Glycolic acid · Clinical, Cosmetic and Investigational Dermatology, 2019 - [Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy](https://pubmed.ncbi.nlm.nih.gov/37446936/) Centella asiatica extract, Centella asiatica leaf water · Molecules, 2023 - [Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study](https://pubmed.ncbi.nlm.nih.gov/37941097/) Salicylic acid · Journal of Cosmetic Dermatology, 2024 - [A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide](https://pubmed.ncbi.nlm.nih.gov/38051857/) Salicylic acid · Journal of Drugs in Dermatology, 2023 - [Betula alba Bark Extract and Empetrum nigrum Fruit Juice, a Natural Alternative to Niacinamide for Skin Barrier Benefits](https://pubmed.ncbi.nlm.nih.gov/36293365/) Betula alba juice · International Journal of Molecular Sciences, 2022 - [Evaluation of the Efficacy and Safety of a Panthenol-Enriched Mask for Skin Barrier Recovery After Facial Laser Treatment: Results of a Double-Blind Randomized Controlled Study](https://pubmed.ncbi.nlm.nih.gov/40613435/) Panthenol · Journal of Cosmetic Dermatology, 2025 - [Clinical study of a spray containing birch juice for repairing sensitive skin](https://pubmed.ncbi.nlm.nih.gov/36961534/) Betula alba juice · Archives of Dermatological Research, 2023 ## Similar brands - Korean skincare: [SKIN1004](https://lovi.care/skincare/ae/brands/skin1004) - Korean skincare: [Anua](https://lovi.care/skincare/ae/brands/anua) - Korean skincare: [Medicube](https://lovi.care/skincare/ae/brands/medicube) - Korean skincare: [Beauty of Joseon](https://lovi.care/skincare/ae/brands/beauty-of-joseon) - Korean skincare: [COSRX](https://lovi.care/skincare/ae/brands/cosrx) - Korean skincare: [Dr. Althea](https://lovi.care/skincare/ae/brands/dr-althea) - Korean skincare: [Some By Mi](https://lovi.care/skincare/ae/brands/some-by-mi) - Korean skincare: [Torriden](https://lovi.care/skincare/ae/brands/torriden) - Korean skincare: [celimax](https://lovi.care/skincare/ae/brands/celimax) - Korean skincare: [Purito](https://lovi.care/skincare/ae/brands/purito) ## Popular brands - Canadian skincare: [The Ordinary](https://lovi.care/skincare/ae/brands/the-ordinary) - American skincare: [CeraVe](https://lovi.care/skincare/ae/brands/cerave) - French skincare: [La Roche-Posay](https://lovi.care/skincare/ae/brands/la-roche-posay) - Korean skincare: [ROUND LAB](https://lovi.care/skincare/ae/brands/round-lab) - American skincare: [Cetaphil](https://lovi.care/skincare/ae/brands/cetaphil) - American skincare: [Paula's Choice](https://lovi.care/skincare/ae/brands/paula-s-choice) - American skincare: [Neutrogena](https://lovi.care/skincare/ae/brands/neutrogena) - Korean skincare: [AXIS-Y](https://lovi.care/skincare/ae/brands/axis-y) - American skincare: [Kiehl's](https://lovi.care/skincare/ae/brands/kiehl-s) - Korean skincare: [d'Alba](https://lovi.care/skincare/ae/brands/d-alba) - Korean skincare: [LANEIGE](https://lovi.care/skincare/ae/brands/laneige) - Korean skincare: [Haruharu Wonder](https://lovi.care/skincare/ae/brands/haruharu-wonder) - Korean skincare: [Pyunkang Yul](https://lovi.care/skincare/ae/brands/pyunkang-yul) - Korean skincare: [innisfree](https://lovi.care/skincare/ae/brands/innisfree) - French skincare: [Caudalie](https://lovi.care/skincare/ae/brands/caudalie) - Korean skincare: [MISSHA](https://lovi.care/skincare/ae/brands/missha) - American skincare: [Dermalogica](https://lovi.care/skincare/ae/brands/dermalogica) - American skincare: [Good Molecules](https://lovi.care/skincare/ae/brands/good-molecules) - Korean skincare: [Centellian24](https://lovi.care/skincare/ae/brands/centellian24) - British skincare: [BYOMA](https://lovi.care/skincare/ae/brands/byoma) ## About the Lovi Fit Lovi: Unbiased, science-based skincare AI trained on real user outcomes. Lovi rates every product from its full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning. Behind these ratings: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board). Page built Nov 8, 2026. More from Lovi: https://lovi.care/skincare/llms.txt ## This page in other countries - United States: https://lovi.care/skincare/brands/a-pieu - United Kingdom: https://lovi.care/skincare/uk/brands/a-pieu - Ireland: https://lovi.care/skincare/ie/brands/a-pieu - Germany: https://lovi.care/skincare/de/brands/a-pieu - France: https://lovi.care/skincare/fr/brands/a-pieu - Italy: https://lovi.care/skincare/it/brands/a-pieu - Netherlands: https://lovi.care/skincare/nl/brands/a-pieu - Spain: https://lovi.care/skincare/es/brands/a-pieu - Canada: https://lovi.care/skincare/ca/brands/a-pieu - Australia: https://lovi.care/skincare/au/brands/a-pieu - Singapore: https://lovi.care/skincare/sg/brands/a-pieu - Saudi Arabia: https://lovi.care/skincare/sa/brands/a-pieu - United Arab Emirates: https://lovi.care/skincare/ae/brands/a-pieu (this page)